Jon Moeller
Chief Financial Officer
Thanks, Wendy. Well first, China, it depends on the individual category but the market growth rates range roughly from, call it, 5% to 8%, so mid to high singles across the categories. And as I mentioned, we see significant opportunity remaining in China with those very effective growth rates albeit somewhat slower than they were two or three years ago. With the conversion from a manufacturing to a consumption-based economy, with the dramatic potential that exists as a result of larger family sizes from the possibility of two children versus just one and with the premiumization of the market which as I indicated admittedly we’ve not been as agile as we need to be in exploiting. But really, as I mentioned I was there last week, I was there weeks before the Christmas holidays and I walked away with a tremendous sense of encouragement while acknowledging that we have work to do. In terms of pricing, the pricing dynamic should continue to be favorable contributor to topline growth as we move forward, even if all we do is take forward the price increases that have already been executed, they are not fully annualized yet. So that should continue to be a positive on the top line. The pricing calculus or algebra is fairly complicated. You really have to look at the combination of currencies, commodities and competition to determine a course of action going forward in any individual product category or market. And the sum of those three things is very different depending on what market you're in, as influenced by both currencies and by competition. In general the companies in our industry continue to price at some level for foreign-exchange. I mentioned in our prepared remarks that we expect our ability to price to be somewhat lower than it has been historically and we will make up for that over time with productivity and other savings. And in the US, first of all, the commodity impacts aren’t as significant as you would assume, just looking at the headlines on oil prices, for example. If you look at everything from diesel to resin to other inputs that are derived from the petro-complex, while the pricing benefit or cost reduction has occurred, it is not anywhere near the level yet of the crude price reductions. So I think that's a potential source of disconnect as people think about this. Generally we’re taking pricing behind very strong product innovation. We’re looking to improve the strength of our overall value equations, the combination of pricing, product, performance, consumer usage, experience, static [ph] and done in that way I think that continues to be a contributor to growth and value creation.