Pete Anevski
Analyst · Piper Sandler. Your line is live
Oh, sorry, regarding the not nows, number of accounts that have come from not nows this year is the highest it's been as a percentage of total sales and grew versus last year. Last years, the same thing was higher than the year before. And the year before that was the same thing. And so the number of accounts now, that came from, not nows this year was about a quarter of them, right? Last year, it was something in the 12%, 14% range, right? Just to give you an idea, I forgot the exact number but sort of the low-teens as a percent of overall, the 57, I think it was clients that we added last year versus this year was almost 25%. So the point is simply that it's growing, it's growing more, maybe like 27%. It's growing more, and the visibility we have is we keep in contact with them, as you might imagine. And one in particular, David mentioned the 40,000 life account, they actually started - we started engaging with them in 2017. And so sometimes not nows so will take that along. And again, not for any reason that it took that long for them to realize and appreciate that the benefit is an important one, that their members would find, and there might be a need. It's more so that again, they always have other priorities they'd have to deal with and this is the year they chose to, they chose to take on the benefit. So the visibility is never perfect. There isn't enough history around when they convert, different percentages of them convert in the next year versus two years later. In each year, there's not enough volume for us to say it's that predictable. But all we could say is, we continue to engage with them and they continue to come back and more and more of them come back each year.