Glenn Renwick
Analyst · Macquarie
The answer to that has to be, yes. We hope that we're a recipient of that and if you think about the definitive new business that we get when people switch, we're obviously one of those considerations. So calibrating that, the good news is we report monthly, you'll get to see. And over time we will - we will, certainly, internally, look at the percentage of new business that had come in with proof of prior from Allstate and so on and so forth. But we do that as a natural course of business anyway. We have seen, starting at about May, John, correct me if I'm wrong there, that the paid search from Allstate and even Esurance to a degree, they've actually gone down pretty significantly. We track those sort of things. So the comments of pulling back on advertising, certainly we've seen that in the paid search area which is the easiest one for us to get a clean handle on which is great from our perspective. Obviously, we're not doing that. In fact, our ad spend has been strengthened just a little bit. So this is a time where as long as we are very comfortable with our rate level, we've talked about some of the macro trends of miles driven, frequency, these are all of the things that we spend - that's basically what we do. We spend our time trying to make sure we've got those in balance. As long as we think we've got them in balance, this is actually a good time for us. But, I would also tell you, building on my prior comment of being paranoid, when you grow fast, the book changes. And while we're big and no matter how much new business, it doesn't change dramatically. We've got to be very conscience of new business effects. To the extent that new business comes in with prior insurance, that is actually better for us then those that have no prior insurance. Is it an opportunity? Absolutely. But we've got to make sure that we do our job and not worry too much about what others are doing. And right now, we're positioned in a really nice way. So I feel great about the marketplace, I feel great about our pricing and we'll take it when it's there.