Ron H. Wirahadiraksa
Analyst · Societe Generale
Okay. So a part of that is, of course, currency, as we -- you have seen that we have communicated the 600 basis swing in the top line, minus 3 nominal, 3 on a comparable basis. And an offsetting effect, of course, takes place in the cost, but it is definitely also productivity. And of course, through lower nominal sales, we are ongoing our -- driving our costs to the right levels of sales. We're very pleased in doing that, so that's why compares with gross margin improvement. Also through the FX, as Frans mentioned earlier, we've also been able to manage our cost. So some ForEx, some productivity. And where there's lower top line growth, we simply adjust our cost base.
François Adrianus van Houten: Maybe, Gael, then reflecting your second part of the question, which was more longer-term, forward-looking, of course, there, I'd like to take you back to the Capital Markets Day in London, where we outlined that, from -- for the next 3-year period till 2016, we expect to drive 300 to 400 basis points of productivity improvement, building on what Ron just said. But at the same time, we will invest approximately 200 basis points, some of which will go to additional innovation and also unlocking further growth. All in all, we will, on a very granular level, drive operational leverage, driving better return on sellex. But in some markets where we see massive growth opportunities, such as, for example, Africa, Southeast Asia, Mexico, net-net, we will probably increase selling expenses. So this whole granular approach that we introduced already in 2011 is now paying us dividends where it's -- becomes much more a surgical instrument and not a across-the-board investment business [ph].