Welcome to the Royal Philips Fourth Quarter and Full Year 2020 Results Conference Call on Tuesday, the 28th of January, 2020. During the call hosted by Mr. Frans van Houten, CEO; and Mr. Abhijit Bhattacharya, CFO, all participants will be in a listen-only mode. After the introduction, there will be an opportunity to ask questions. [Operator Instructions] Please note, that this call will be recorded and replay will be available on the Investor Relations website of Royal Philips. I will now hand the conference over to Mr. Leandro Mazzoni, Head of Investor Relations. Please, go ahead, sir.

Good morning, ladies and gentlemen. Welcome to Philips' fourth quarter and full year 2019 results conference call. I am here with our CEO, Frans van Houten; and our CFO, Abhijit Bhattacharya. On today's call, Frans will take you through our strategic and financial highlights for the period. Abhijit will then provide more detail on the financial performance and market dynamics. After that, we will take your questions. Our press release and the related information slide deck were published at 7 a.m. CET this morning. Both documents are available on our Investor Relations website. A full transcript of this conference call will be made available by end of today on our website. Finally, as mentioned in the press release, adjusted EBITA is defined as income from operations, excluding amortization of acquired intangible assets, impairment of goodwill and other intangible assets, restructuring charges, acquisition-related costs and other significant items. Comparable growth for sales and orders are adjusted for currency and portfolio changes. With that, I would like to hand over to Frans.

Yes. Thanks, Leandro and good morning to all of you on the call and webcast. In the fourth quarter, we delivered 3% comparable sales growth and the adjusted EBITA margin for the group improved by 50 basis points to 17.9%. Our three business segments together delivered encouraging results with 4% comparable sales growth and a strong 120 basis points adjusted EBITA margin improvement in the quarter, with all businesses contributing. This performance was partly offset by the decrease in license income in the segment Other in line with our expectations. In the full year, we delivered comparable sales growth of 4.5% and improved the adjusted EBITA margin to 13.2% despite gross tariff headwinds before compensating actions of over €100 million. Moreover, we achieved a free cash flow of more than €1 billion and increased adjusted diluted EPS from continuing operations by 15% in the year. While we have made overall progress in 2019 in a more challenging environment and has delivered on most of our financial targets, the small step-up in profitability for the group was not satisfactory and I want to repeat that we remain completely focused on achieving to drive improvement in 2020 and beyond. Diagnosis & Treatment and Personal Health delivered a good performance and strong adjusted EBITA margin improvement in 2019. In Connected Care, adjusted EBITA margin decreased to 13.2% in the year, but we saw the initial impact from the measures we have deployed in these businesses reflected in its fourth quarter results. The fundamentals of Connected Care are strong. We believe that the segment will gradually contribute to the Group's overall performance improvement in 2020. Also important, Philips ended the year with a strong order book, driven by 3% comparable order intake growth in both Q4 and the full year 2019, further building on…

Thank you, Frans, and thank you all for joining us today. Let me provide some color on the fourth quarter comparable sales growth of 3%. Growth geographies sales increased by 11% in the quarter and we are pleased to reach double-digit sales growth in these geographies also for the full year with strength across all our businesses. Mature geographies sales were in line with the fourth quarter of 2018 as growth in North America and Western Europe was offset by decline in other mature geographies driven by the one-off license income in Q4 2018 and the impact of higher consumption tax in Japan in Q4 2019. Our Diagnosis & Treatment businesses delivered a good 5% comparable sales growth in the quarter, as well as for the full year. Image-Guided Therapy and Ultrasound continued their strong performance part and grew high single digit and mid-single digit in the quarter respectively. Diagnostic Imaging grew low single digit due to phasing of orders. The sales of -- for the Connected Care businesses grew 2% in the fourth quarter driven by high single-digit growth in patient monitoring and double-digit growth in our EMR business. The Sleep & Respiratory Care business comparable sales was in line with Q4, 2018 on the back of overall tough comparables as well as soft ventilation market. The sales for Connected Care grew 3% for the full year. The Personal Health businesses delivered 4% comparable sales growth in the fourth quarter led by new product introductions and double-digit growth in our Oral Healthcare business. After a difficult 2018, we are glad to see that the comparable sales growth of 5% for Personal Health in 2019. Overall our business segments delivered 5% comparable sales growth in the full year which is well within our target range. This performance was partly offset…

Thank you, sir. [Operator Instructions] We will now take our first question from Michael Jungling from Morgan Stanley. Please go ahead.

Thank you and good morning everyone. I have two questions. Firstly, when it comes to Chinese manufacturing and your assembly businesses, can you comment on whether production is being impacted in any of your three divisions through restriction of staff movements or supplier issues? And then question number two is on Domestic Appliances. Can you comment on the size perhaps of the sales or the cost synergies that will come from the sale of this business? Meaning should we expect an extra €50 million or €100 million of costs that was allocated previously through overhead for various divisions now to be absorbed by the remaining division post Domestic Appliances, so cost synergies on the disposal of Domestic Appliances? Thank you.

Yes. Michael this is Frans. Let's first talk about China. Situation is developing as we speak, right? And there's not yet impact on manufacturing and production. In fact, it's a normal week off in relation to Chinese New Year. Authorities have indicated that that vacation period should be extended by another week in order to restrict the virus to spread. There are some differentiation across the country also between parts of the business. For example our Respiratory business has been asked to produce extra hospital masks. So, our people are all very active supporting hospitals with the diagnostic equipment to extend more services so that the CT scanners can work around the clock for diagnosing patients. I am concerned that if -- let's say this prolongs that supply chain may be impacted. But we have not yet -- it's too early to say what the impact is. We have a supply chain organization that is mapping out scenarios and backup scenarios. So, we try to be as prepared as possible. With regards to your second question, as Abhijit mentioned, there could be some stranded cost. Of course, as you know us, we will always try to eventually take that out. So, we have just announced the start of this process which can take 12 to 18 months. Typically, we start with a design phase in which we detail out how the carve-out will happen making sure that both the DA business, but also let's say the Philips business can be performing well. In some of the emerging markets, the DA business is quite a sizable proportion of the total revenue, so we will have to design good solutions for that. The DA business is, as Abhijit said, slightly under the average of Philips. I think this is a topic that we should come back on in the course of the year as we gain insights in that design process and then we'll certainly inform you further.

Frans can I just confirm so the stranded costs that will arise out of this you will intend to report as abnormal charge, or if you like it will not be included in the EBITA adjusted, is that correct?

Yes. So, we don't adjust stranded cost out of the profitability. So, it will be a headwind until such time that we let's say deal with those stranded costs.

If we can -- if later on in the design phase we have a good handle on that, we can say here's what we reckon with and here's how long it will take us to take it out, right, because overall we remain entirely committed to our improvement path. And it also means that we have now a long-term appetite to absorb costs, right? So, it's just that in the near-term, we need to be realistic as to how fast we can do this.

Thank you.

We will now take our next question from Veronika Dubajova from Goldman Sachs. Please go ahead.

Good morning, gentlemen. Thank you for taking my questions. Just as a follow-up to Michael's question. Just curious to get a little bit of your thought process of why you are considering divesting Domestic Appliances now. I know you've been asked this question many times over, over the past few years. And just curious what's led you to conclude that now is a good time and how you're thinking about any potential proceeds and how those could be deployed? And then Abhijit and Frans if I can just -- if we can just get your help in terms of how to think about Connected Care for 2020. Obviously, exiting 2019, the order growth is negative. Curious if you have any thoughts on what revenue growth looks like as a result of that as we move into 2020? And also maybe a little bit of comment on the margin improvement. It's been quite a difficult division to model I think for all of us. So, I'd appreciate some guidance on that. Thank you.

Sure. Hi Veronika. Well, we have been quite transparent in the many conversations that we have all had with you and investors that we don't consider Domestic Appliances as strategic to our longer term health technology journey. And then we also said quite often that we feel that we are a good owner because we have been able to improve the business in terms of size and profitability, right? So, now it's a € 2.3 billion business with double-digit profitability strong market positions. And the decision then to now finally take the step to externalize the DA business relates to our desire to enhance focus on our health technology business, to strengthen and grow that health technology portfolio. That also means that in terms of deployment of proceeds while staying true to our capital allocation strategy, we would expect to go -- to at least allocate a significant part to potential acquisitions if we can of course find a good business case, right? So, basically, we want to continue on our strategy. We feel good about it. We also feel that the DA business is in great shape for a standalone life, of course, continuing to leverage the Philips brand that can then also give us an additional brand income revenue stream. Then on Connected Care, I flagged in the third quarter that I had moved already closer to that business. Clearly, we recognize the inadequate margin and revenue performance, even though I am absolutely convinced that Connected Care is a great business with a very good strategy, where customers resonate with our outlook and vision. The measures that we took in the third quarter included a change of leadership of the Monitoring & Analytics business. Furthermore, Carla and I have agreed to move – to move on in terms of overall leadership. We have now appointed Roy Jakobs. The Monitoring & Analytics business already showed a sign of increased momentum in the fourth quarter with both order growth and revenue growth and margin expansion. But clearly more has to be done across the Connected Care portfolio over the coming year. I appreciate your comment that it's not easy to model. We would like to say that we believe that we will see an improved growth rate in 2020 both the orders that we got in in the fourth quarter as well as what we see in our funnel would support that and a gradual margin improvement. Maybe also I'd look to Abhijit for some further color on this.

Yes. I think, Frans, we've provided most of it you know. Yes Veronika you mentioned negative order intake for the year but I think it's good to see the trajectory that it has moved, right? The first half was actually a mid-single-digit decline and then we stabilized and then we ended with good growth in the end of the year at mid-single digit. I think also encouraging is that we had in patient monitoring good order intake growth as well as good sales. So you see that, let's say in the high-margin business when the sales come in the improvement in margin is quite significant. So I think we expect it to contribute well to the 100 basis points overall company margin improvement for next year. And let's say that was the big deterrent in 2019 and that is what we hope to turn around for next year.

That’s very clear. Thank you.

Thanks, Veronika.

We will now take our next question from Hassan Al-Wakeel from Barclays. Please go ahead.

Thank you for taking my questions. I have a couple. So firstly another on Domestic Appliances. In terms of structure, would you look to retain any ownership in the business, or do you – would your preference be to fully dispose the asset given that you've mentioned that it is non-core? And on your previous comment on proceeds and potential M&A, does that temper your future expectations around the buyback? And then secondly, could you talk about the main building blocks of the 100 basis points in 2020? And should we expect the majority within D&T and more specifically within DI? And if so, does the increased investments that you highlighted in Q4 to your expectations at all here? Thank you.

Okay. Let's take that one by one. It is our intention to fully dispose the Domestic Appliances business. Now as I said, it's very early in the process. So we need to look at what comes – knock on our door. We expect a strong interest. However, we keep all options open at this time. So like we have done before we are not going to pre-select one pathway over another. With regards to proceeds, I think I did say that we will stay true to our capital allocation strategy, while of course also saying that we look to strengthen our overall portfolio, all right? So I don't know how to be more clearer than that Hassan, but let's keep it at that. And then yes, unpacking the building blocks for margin expansion. Look, we expect margin expansion in all businesses. We have a good portfolio of innovations. Personal Health and Connected Care are already touching into the guided range but clearly have a lot of opportunity to further expand. D&T is still just below the guided range. And there we have a clear interest to get into the guided range in 2020. So that would mean that a significant step-up should come from the D&T portfolio. You have seen a year-on-year improvement in D&T of off the top of my head 107...

140.

140 basis points. So it is above the average of Philips. At the same time, you heard me talk about the need to turn around and further improve the performance of Connected Care. Now I would flag that that will take some time to gain momentum. We have started to see a good impact in Monitoring & Analytics. On the Sleep & Respiratory Care side, we have seen good performance in the sleep business in the fourth quarter. In fact through the year, while the hospital – the home ventilation business was – had a slowdown due to the changes in the reimbursement process and we consequently sold more of the oxygen business that had a lower margin. We expect that reimbursement situation to ease up in the course of 2020. The sleep business will continue with strong momentum. Of course, I'm very much aware that on the mask side, 2018 was a very strong year for us. 2019 became a stronger year for our competitor. But we will fight back and we think that we are also there looking at an increased momentum during the year. Again I look to my neighbor here Abhijit, whether I missed out on anything?

Very comprehensive Frans. So I think the only other thing I would say is the procurement headwinds in – or the procurement savings that we normally deliver, we were a bit short because of strengthening material prices in 2019. And based on what we see in the market that will give us some more leverage to drive the bigger improvement next year.

Okay, back to operator.

We will now take our next question from Patrick Wood from Bank of America. Please go ahead.

Perfect. Thank you very much. I have two please. The first would be within D&T. I know you touched on this a little bit with the tariffs in Q4 and then the incremental investments but I was a little surprised profit margin wasn't up a little bit more. Was the investment side mostly support costs associated with the CT launch? I mean just – it'd be helpful to understand why the D&T margin in Q4 wasn't quite up as much as we had expected because I would have thought that would have been a similar hit to the other quarters. That'd be the first question. And then the second one similarly in D&T. I'd love to have a little bit more details on the write-down side on the enterprise side of things. What sort of prompted you to take that view? Are we seeing any change on that part of the market that sort of prompted that decision? It'd be just helpful to get a little bit of color. Thank you.

Yes. Let me take those Patrick. If you look at the D&T sales for Q4, it was let's say not as high as in Q3. There was a certain phasing element in that. And I think that was largely the cause for the lower profit step-up in the fourth quarter. Of course, there was a profit step-up but lower than Q3. There are a couple of reasons for that. One big element was Japan. We had – Japan is Philips' fourth largest market and we had big growth in Q3 because there was a consumption tax that came into effect from the 1st of October. That of course then translates into much lower Q4 and Q1. So I think you should look at that as a bit of phasing because of course we had a very, very strong improvement in performance in Q3. But you should not look to extrapolate that for the full year. I think the 140 basis points that we have done for the full year is pretty much in line with the plans that we had. And when we set the target to go to the range of 14% to 16%, we were around the 8%. So we have been making this 140 to 200 basis points improvement every year. And I think if we continue on that trajectory we will get into the range of 14% to 16%. So that's how I would look at that not a specific increase in tariffs that impacted, it was more the phasing of sales and some incremental investments, mostly related to Q&R. On the write-down, these were yeah relatively small even not product lines, but products where let's say we have decided based – going forward that we will not make investments in those areas so the capitalized part of the R&D had to be written off. So it's not something big or a change in strategic direction. The last thing on D&T may be good to mention. In the x-ray business of D&T also we saw the biggest impact on the let's say relocation of production. So that dampened profits a little bit in Q4. That should also start getting eased from Q2 onwards. So that would be the only additional input that I would give.

Got you. Thank you. And maybe just one more very quickly. Q1 onwards the U.S. order books got a little bit less. Can you kind of annualize out of the really tough comps I guess? Is the expectation from you guys that we should start to see a slightly more normalized order book growth on that side of things in North America as we move past that tough comp base that'd be helpful.

Yeah. I mean, look Q4 we are glad to have returned to good growth. I think we are also pleased that monitoring comes back with good growth. We – unfortunate thing to predict it is that it has been very lumpy in the U.S. even across the businesses. So it would be going out on a limb. But we see let's say turning momentum in the U.S. and anywhere low single-digit margin – market growth. So it's not that it's going to be spectacular, but we should see let's say growth in the first half of next year.

Perfect. Thank you very much.

This year, sorry. Yeah sorry.

We will now take our next question from Ed Ridley-Day from Redburn. Please go ahead.

Good morning. Thank you. First of all, I think it's a – congratulations on the decision on Domestic Appliances. And obviously that sets you up. Obviously, Roy Jakobs has done a great job at Personal Health since he arrived there. What would he specifically be focusing on in Connected Care? If you could give a bit more detail on that that would be helpful. I have one follow-up.

I already said that, the strategy in Connected Care and the vision and direction is the right one. But it all has to do with execution and rallying the organization, taking the people along and turning that potential into results. There I think Roy brings a great leadership – people leadership experience, and I think we should see there an impact. Moreover, I think also on the Sleep & Respiratory Care side and in terms of the transition to direct to consumer direct to patient he has already had exposure to that in the past, and I would expect him to contribute to that. We – I bring to recollection that Connected Care has two very strong businesses with one Sleep & Respiratory Care; the other one Monitoring & Analytics. We already saw an improving momentum in Monitoring & Analytics. We expect an improving momentum in Sleep & Respiratory Care. Once you have those two fully engaging and performing that will give a great platform of margin expansion. Then the investment areas, we have one investment area in Connected Care Informatics that we very much believe in. We are expanding our electronic medical record and electronic platform engagement in international markets in several countries at the same time in Germany, in the Middle East, in Japan. And those businesses have a great potential will bring a strong recurring revenue stream, but require initial investments. We plan to stay the course on that. On the Population Health side, we I think have an opportunity to improve momentum. So that will also be a focal point. Now, al-in-all as I started with Roy's assignment there is to bring the people together and gain momentum in the execution of what overall is a good strategy and what customers keep on confirming to us is a good business. And I feel encouraged by the order growth in the fourth quarter in Connected Care that demonstrate what I've just said.

Thank you. That's helpful. And a quick follow-up Abhijit on the – I know you don't obviously provide subdivision margins. But if we look at the depreciation and amortization profile of Domestic Appliances, can you give us any comment there? Is it similar to the group?

I would need to get back to you on that, Ed.

It's a very asset-light business.

Yeah. So it would be...

With very high ROIC, with a supply chain that's mostly externalized and therefore it's also D&A -- yeah so just kind of funny DNA-light depreciation and amortization light.

Thank you. That's helpful.

We will now take our next question from David Adlington from JPMorgan. Please go ahead.

Hey, guys. Thanks for taking my questions. So just maybe just picking up a little bit on the comment in the release around the more challenging environment, maybe you could just give us further color either around geography and/or business area would be useful please? And then secondly, just on Domestic Appliances, just wondering, if you're expecting to retain more like any ownership any economic interest in the group for example through brand licensing? Thanks.

Yeah. We – the preamble of the outlook with the ongoing geopolitical and economic risks as such, that's not new. We had headwinds in 2019. I think a lot of people interpret the truth between U.S. and China as if that problem is solved, right? Well, it is – it's more a standstill and the details on the phase one agreement are not still fully understood, but it's our current estimation that the net impact of trade duties – trade war-related duties will be flat year-on-year, right? Then additionally, we still are having the uncertainty around the U.S. and European relationships that also from what we could observe last week in Davos are uncertain, right, with both continents drawing some lines in the sand. So, we'll have to wait and see. We are of course in the middle of it with factories in Europe in the United States and in China and supply chains are global. I think an upcoming thing then to watch is the coronavirus, where we already talked about, it's very early days to estimate what that would cause. The macro trend for health care remains very positive. I'm convinced that overall demand in health care is slated to go up further also leveraging technologies to drive productivity in health care and better outcomes. Well, I participated in many health care groups and met many health care providers CEOs and ministers and Philips is in the middle of that discussion. I think the pivot that we have made to really become a solutions provider and become stronger in informatics, eventually will play out very well for us, because we are better positioned than some of our traditional competitors in that field. On your second question on DA, it is our intent to divest it fully, but the business will require the Philips brand. And like we have done before a brand license agreement is a good way to assure that the brand is being used in a responsible way, while it will also give us a recurring license income for the use of that brand that we can then from time-to-time renew, if the performance is there. Again, it's early days. This is a 12 month to 18 month process, so this is all rather hypothetical at this time. But this is where we expect the direction to go.

Got it. Thank you.

We will now take our next question from Scott Bardo from Berenberg. Please go ahead.

Yeah. Thanks for taking my questions. Just a question on Domestic Applications or Appliances rather. Frans, the fact that you discussed or your comment about proceeds, are we fair to assume that you're pursuing more of an IPO or a trade sale rather than a spinout, if you could just clarify that? That would be helpful. Second question just relates please to order dynamics. I think in the third quarter you highlighted an expectation of an uptick in order book growth bringing you to around 5% order book growth for the full year. That didn't quite materialize and I think has left you with an order book growth, which is below your revenue growth for the first time in many years for Philips. So I wonder if you could just comment a little bit more as to what didn't come in in the fourth quarter that you're expecting and whether the slightly softer order dynamic impairs your ability to meet an accelerated growth outlook? Thanks.

Great. Hi, Scott. I think at this time we will keep all our options open on how we bring DA to the market. We expect a strong interest in that business and then how we will deal with it is something that over time we can discuss. So, all options are open at this time. With regards to the order intake dynamics, let me first of all point out that the compared 2018 fourth quarter was very difficult. I mean, we had 10% order growth in the fourth quarter of 2018, then you get normally 3% on top of that in 2019, which was good. Perhaps we should -- we could have been a bit more forthcoming in the third quarter about that. Now we can further go a bit into the details, and then on the equipment. So, in the order intake that we call equipment, there is actually both software as well as equipment. So on the pure equipment side, we saw a 5% order growth, which is great, because that typically -- that materializes in the next 15 months or so. On the software side, we still need to further align the horizon in which we book these orders. The comparison on the software order intake, let's say, brought that overall order growth number a little bit down versus the past. Abhijit sitting next to me points out to me that, I should also mention that not only was the equipment -- the pure equipment order growth in the fourth quarter 5%, but in fact it was that for the full year. So, it also means if you look at our order book in absolute euro terms, it's actually at an all-time high and that sets us up well to support the revenue growth this year. So you can see that we look in a different way at that order growth, and we feel comfortable that it is supporting our growth ambitions.

I think maybe just to add, Scott. So for the software businesses, our current order intake policy, we book even if you get a two-year or a three-year confirmed order, which with no cancellation it's booked as part of OIT. So therefore the comps with last year is a bit tough. So as Frans mentioned, if you look at equipment growth it is 5% for Q4 and the full year. And from next year we will also align -- actually from this year from 2020 and in Q1, we will mention that we will align the order intake horizon for software and hardware, so that the year-on-year comparisons don't jump up and down. And regarding the order book size, you can see that on Page 27 of the IR booklet that we have published where you see clearly that the order book or the orders on hand is probably at a very high level that it has been in the past, compared to what it has been in the past.

That's very clear. Thank you. And maybe just one quick follow-up. I think the group currently targets over €1.5 billion free cash flow for 2020. Is it fair to say that given the slightly softer margin dynamic of 2019 and some of the heightened investments you make that that target is now unattainable? Thank you.

That would be a bit too strong Scott to say it's unattainable. We think we will get there or thereabouts. So we -- this year, we were a bit above the €1 billion. We were impacted to a certain extent because of the way the calendar panned out that we had to make, let's say, an additional payment run, which impacted overall the number for the year that will not be there for 2020. So with the profit improvement, and let's say, also the wind down of some of the inventory we built up for the factory transfers, we still think we have a fair shot at getting to close to the €1.5 billion if not higher.

Thanks Frans and Abhijit.

We will now take our next question from Max Yates from Credit Suisse. Please go ahead.

Thank you. Just my first question is on the Oral Healthcare business. Could you talk a little bit around the competitive dynamics and what you've seen in market shares? Obviously, you've grown fairly strongly this year. But if you could talk a little bit about the competitive dynamics in that business and how you're seeing sort of behavior from the key competitors at the moment in terms of pricing and promotion and things like that?

Sure. Well, I think we can be happy with a good comeback in Oral Healthcare during 2019. You will recall 2018 was tough with our biggest competitor. But we extended the product portfolio. We introduced products at lower price points that still have great margins. We have completely recovered from the supply situation. We have stepped up our online marketing and sales. We have introduced even in the fourth quarter, let's say oral care as a service to also stave off new entrants in the market that have started to offer that. For example with Delta Dental, we have a subscription scheme in place that actually has proven a quick pickup in the number of subscribers. On your question of market share, we have numbers up and inclusive of the third quarter. The MAT market share until the end of third quarter is up year-on-year. So that's great. We have some exciting product launches planned for 2020. That also will broaden the range not only have range extension, but also we'll enter into some exciting new areas. So I feel good about the momentum of Oral Healthcare for Philips. And yes maybe I'll leave it at that.

Okay. And just a quick sort of follow-up. If I look at obviously the margin trajectory in Personal Health and I look at the kind of commentaries that you've given each quarter, I mean the key difference this quarter with the 200 bps margin expansion seems to be sort of advertising and promotion is lower where it's been more of a drag in the first three quarters. So what I wanted to understand is, is that just a seasonal effect as we've sort of moved into the end of the year, or when you look out into next year, I mean is there scope to perhaps spend slightly less on advertising and promotion maybe as you've realized kind of these products have had kind of very good traction and you've spent quite a lot in the first three quarters, or do you just see this as a kind of normal seasonal effect and we should think about advertising and promotion broadly stable into next year?

Well, it's more of a normalization. We certainly did not reduce advertising and promotion. I think the main thing that you see coming through is operational leverage on high-growth in oral care and Personal Care. These are high gross margin activities. So when the sales there come through, you see an immediate benefit to the bottom line. So they are our strongest performers within the Personal Health portfolio. I think advertising and promotion remains very important. We will definitely not look skimp on them. The effectiveness of advertising and promotion is rising and I think that also supports the high growth rate.

But just if I look back at the previous quarters I mean Oral Healthcare has been strong all year in terms of sort of margins. So I'm really trying to understand what was so different this quarter, given we should have seen a fairly positive mix impact from Oral Healthcare, growing double digits I think in two out of the three preceding quarters? So what was really different this quarter?

A couple of things, Max. We also talked about the newer product range introductions that would get us better margins. And you remember let's say last year, we were struggling -- last year 2018 at Q4 we were struggling with a large number of issues in supply as well as with our let's say e-tailers. All of those costs etcetera are not there anymore. So I think that's what is driving the strong improvement, not only in oral health care but also very good growth in Personal Care as Frans mentioned where we're growing in the mid-single digit for a high-margin business gets us a lot of leverage. So that's exactly what we were building up to with the let's say spending of advertising or investments in advertising and promotion in the early part of the year because we knew that once we start stepping that up and we get it back in growth the operating leverage in these two businesses is very, very high.

We will now take our next question from Julien Dormois from Exane BNP Paribas.

Hi, good morning. My question relates to imaging and then I will have a follow-up. You have highlighted and you have demonstrated that a clear revamp of your portfolio in Diagnostic Imaging over the past few years. Now despite this complete revamp, I still believe that the results are not exactly where they should be in terms of being above the market growth. So could you just talk us through what is preventing you from delivering stronger growth than the low single digit that you've had in imaging? Is it more about the market dynamics or geographic mix or competitive pressures? And then I have one follow-up please.

We have further continued in 2019 with the product renewal. I mentioned that also in my speech where I spoke about some of the new CT machines. I expect actually that the lower growth in the fourth quarter is more incidental than structural, but was also a difficult compare. So, overall DI will continue on the path of improvement and all of D&T of course. We also see that relationships with radiologists, the interest in our data science or AI applications for radiology take along also the equipment side. So, good outlook for DI, if it is in my point of view.

Okay. Thank you. And as a follow-up, I know you've not sold DA yet. But if you were given a magic wand, would you rather invest the proceeds into health informatics or into the devices business to beef up the offering in D&T?

Well, magic wand or crystal ball, I think you have the crystal ball actually. Yeah, I'm not going to speculate on what can happen. We are very pleased with how our investments in the devices have worked out. It has allowed that business to pivot to a solutions orientation. Customers now see us as an innovator of the procedure as opposed to an innovator of hardware, right? And that's at the core of the strategy of Philips where we want to create clinical impact, operational impact for our customers and consumers and a blended approach of hardware and informatics and data plays are necessary. I don't want to speculate on which part of the business is getting an investment first. We just did the boosting of our PACS business in Diagnostic Informatics. I think that was -- has been very much welcomed by our customers. So we'll take a balanced approach.

Okay. Thank you very much.

Maybe then just to underpin my statement on, why are we pleased with the devices? I mean, the companies that we bought were double-digit loss-giving. We have turned it around to double-digit profitability, right? So I think that's the kind of play that we need to do to do responsible investments. So, overall that strategy has worked pretty well.

Thank you.

We will now take our next question from Sebastian Walker from UBS. Please go ahead.

Hi. Thanks for taking my questions. Two if I could as well. Just firstly on -- a follow-up on the Personal Health margins. So it seems that the Domestic Appliances business declined in Q4. So how much of that 200 basis points improvement in margins in the quarter was driven by that mix effect given Domestic Appliance is the lowest margin business? And then the second question is on D&T. So within China and the quotas which we haven't spoke on for a while, but some of your radiotherapy peers are actually talking about incremental quota-related licenses coming online. I believe there was some bidding rounds earlier this year. So could you comment on whether you're seeing a pickup in activity there as well? Thank you.

Okay. Let me start with the China question, while we prepare for the DA question. Look, we have had double-digit growth in China for D&T for several years. Also, 2019 was very strong. The news around the quotas is usually a bit exaggerated. There is no sudden wave of orders coming. It's much more even. We see the market growing at high single-digits in China 7%, 8% growth on a rather consistent basis. And Philips has been outgrowing that with double-digit growth, right? And basically it points to the appetite for hospitals for superior solutions. Notwithstanding that of course the local competitors are a force to reckon with, but Philips holds its ground when it comes to our position and market share in China. In fact, we have been expanding. So I feel good about it, but I don't expect a sudden quota to appear. It could be that your data point comes from the radiotherapy market. Of course, we are not in that market. But I think in radiotherapy, I've also heard something that there is a backlog where patients don't get enough capacity. So it could be that in selected niche areas, you would see such a quota impact happening, but in the general diagnostic imaging market, we don't expect sudden peaks or troughs in demand. On the other question, Abhijit for you.

Yeah. Yeah, I think as we mentioned before, yeah, DA decline in Q4 is maybe a bit harsh. It was kind of flattish. It was just minus point something less. I think point even four or something like that. So it was a very short decline -- a small decline, and Q3 we had actually high single-digit growth in DA, so, and overall for the full year nicely in the mid single-digit range. So growth in itself is not the issue. And for, let's say, the 200 bps that we did in PH, there's less – yes, there was a certain element of mix, but let's say the improvement in the two businesses that had good growth, which is Oral Healthcare and Personal Care, primarily accounted for the 200 bps improvement. It may be if DA had improved a little bit more, we would have gotten another few tens of basis points. But I would not say that it's completely due to the mix it's just two businesses, which have performed extremely well in the fourth quarter and got very good operating leverage from the growth that they have generated.

Great. Can I follow-up as well with one just tariff related question? So I'm surprised that the net effect of tariffs in 2020 is flat year-on-year. I would have expected some of the mitigating activities to have a -- to reduce that impact. Could you comment on why we're not seeing that improvement?

I think primarily because the tariffs actually go up next year, because you have the full year impact right? This year the tariff came in through the year, so it could have actually gone up. The good news is that with the mitigation that we don't have a year-on-year negative impact. So let's say the performance improvement that we do between 2019 and 2020 will not get eaten up by the tariff impact so it remains flat. I think that's how you should see that the full year impact versus let's say phased in 2017 compensated by some of the compensating action -- 2020 sorry.

So in 2019 it was phased. It gradually came through in 2020.

Correct. It's full year.

I'll expect an even full year.

Yeah.

Thank you.

We will now take our next question from Falko Friedrichs from Deutsche Bank. Please go ahead.

Thank you. I have two quick questions left. Firstly, could you provide an update on the Azurion launch in China and the feedback so far? Secondly, your working capital came back a bit again in Q4. What should we expect here for 2020?

On Azurion in China I can be brief. Great reaction, strong traction, strong order intake in the latter part of the year after the launch and I would expect that momentum to continue in 2020.

Yeah. And working capital was a bit higher in Q4 for two primary reasons. I think, one, we mentioned earlier the inventory was a bit higher. And I think secondly the receivables. And that's because our -- let's say December sales compared to 2018 was significantly higher, so that basically resulted in inventory getting converted to receivables. So when that gets converted to cash in 2020, you will see that coming back in the cash flow for the year. So we expect it to be a bit lower in 2020.

Okay. Thank you

We will now take our next question from Daniel Wendorff from Commerzbank. Please go ahead.

Thanks for taking my questions. And two if I may related to Diagnostic Imaging on the D&T division. And when you look at full year 2019 and can you comment on the development of market shares in Diagnostic Imaging and what should we expect for 2020 here? And my second question is related to comment you made in your presentation Abhijit. You mentioned the reprioritization focus, which has resulted in the write-off of capitalized R&D. Can you give us a bit more detail here? Thank you.

Sure. Daniel on market shares in 2019, obviously, we don't have full year numbers yet. I would expect when the numbers are in that the full year for DI is more or less flat with an increase in MRI and a decrease in nuclear medicine in the AMI section. But overall flat. Let's not forget that our China momentum continues to be strong. And certainly we see a lot of opportunities to close the gap between geographical gaps in market share. Notably Europe is much stronger than in the U.S. we have seen increased momentum. Yeah, so I'll just get the data point on my statement on MRI. So the MRI market share -- okay now you need to take over because…

Yeah. So I think let's say again, we don't have Q4. But as of Q3, our market shares are clearly up. And that is -- we see that across so as Frans mentioned in MR. But also in ultrasound where we have been doing very well for D&T. But also in CT we have been gaining back share. So overall let's say so far market shares are up and we will see how the fourth quarter pans out.

And the question on the capitalized R&D?

Yeah. The -- those are two small -- one is a small -- actually a product. And the other is a small acquisition that we had done in the €30 million range. So it's not really a big reshuffle of the portfolio. It was an acquisition that was done. And we have found that let's say the time that it is needed to get into a growth and profit trajectory is longer than we would have liked and therefore, we have decided to stall that for the time being.

Okay. Thank you.

[Operator Instructions] We will now take our next question from Wim Gille from ABN AMRO. Please go ahead.

Yes. Good morning. Wim Gille, ABN. I got two questions. First, obviously, you gave a clear guidance on the first quarter where you basically said that comparable sales growth is going to be below the guidance for the full year, but also you mentioned more or less flat margins in adjusted EBITA for Q1. You explained about €30 million of it is royalty income related, but that explains only 70 bps of the margin expansion of 100 basis points for the full year. And if I look at the comparable base, the first quarter is not that demanding. So can you give us a bit more color on the other moving parts here related to the margin outlook for Q1? And in relation to that, sort of, the margin increase that you had in D&T in the fourth quarter was only 40 bps. You explained Japan. You also explained that there was a bit of a relocation of production in the fourth quarter. But I kind of missed the point on the investment. So what investments are you making in D&T? And what is the impact on the margins for the fourth quarter? Thanks.

Yes. So the investment is related, as I mentioned, to quality and regulatory and then there were certain phasing of R&D investments that we had to make. So, again, if looking at it per quarter is, let's say, not the lens to look at it. We did 140 basis points for the year. I think, that's the trajectory that we are hoping to continue, so that we get into the range for next year. Now, let's say, on the flat margin growth for Q1, clearly, you don't have much growth in the first quarter and we mentioned the reasons. China, we expect to be weaker not only for the coronavirus, but also, let's say, we have seen the growing -- the pattern of purchase around Chinese New Year has changed. So, earlier we had Chinese New Year in Q1, which gave us good sales. Now it has moved more to the Big E days, as we call it, where you have the big e-tailers selling. And therefore, let's say, the lack of growth in the first quarter, plus Japan, as I already mentioned, will hamper the profit growth in the first quarter. And don't forget, the license has a big impact, overall. So, a big part of the license revenue drops to the bottom line. So, we expect that to start, let's say, picking up from Q2 onwards. So, therefore, it's good that we have upfront that Q1 is not going to see a big improvement.

Thank you very much.

Thank you, Mr. van Houten. That was the last question. Please continue.

Okay. That's great. Thank you very much. Let's summarize. We see perhaps some short-term challenges to the growth as highlighted in China. But the -- we do have a strong order book and that supports an improving trajectory within 2020. We've talked about duties being flat year-on-year. So that means that all our improvements on operational leverage and cost management and the improvements of procurement will all lead to margin expansion as you are used to. I also talked about the interventions in the Connected Care business, where we expect a gradual improvement. So, overall, we are confident with our objective and aim for 4% to 6% growth and 100 basis points profit expansion. Of course, we will update you through the year. We definitely look to entertain you with our Capital Markets Day in the second quarter, where we will also then discuss the margin expansion targets beyond this year and update you on the process around Domestic Appliances. So, I realize there will be many questions, but we'll have strong engagement with you as we proceed. Thanks, very much.

This concludes the Royal Philips' fourth quarter and full year 2019 results conference call on Tuesday, the 28th of January, 2020. Thank you for participating. You may now disconnect.