Andrew Duff
Analyst · the SEC, which are available on the company's website at www.piperjaffray.com, and on the SEC website at www.sec.gov. As a reminder, this call is being recorded.
And now, I'd like to turn the call over to Mr. Andrew Duff. Mr. Duff, you may begin your call
Good morning, and thank you for joining us to review our third quarter results. During the quarter, our continuing operations performed well and we are pleased with our results. Our strong performance reflects robust fixed income institutional brokerage revenues, particularly from strategic trading; our decision to exit the Hong Kong Capital Markets; additional cost reductions taking effect; and solid market share in public finance and public equity offerings. I'll provide some additional perspective on continuing operations and then move to the closure of our Hong Kong Capital Markets business.
Public finance revenues were solid and we continue to gain market share in this business. Year-to-date through September, market share was 4.9%, up 110 basis points or 29% compared to the full year of 2011. Equity Capital Markets improved during the third quarter and volatility remained low, both of which contributed to higher capital raising during the third quarter for the market and for us. We completed equity financings for our clients in health care, consumer and technology sectors. We were a bookrunner in 64% of transactions. Market share through September continued to be solid.
Turning to Corporate Advisory. We were active in the health care sector and TMT and industrial growth also contributed. We have a solid backlog and a number of transactions have been announced. Equity institutional brokerage revenues rose 8% compared to the sequential second quarter but continue to be depressed by both low volumes and volatility.
Asset Management revenues increased 5% compared to the second quarter of 2012. As I noted at the beginning, we generated robust fixed income institutional brokerage revenues. The performance had a material positive impact on our quarterly results and this level of revenue should not be considered the run rate for future quarters.
Client-related revenues were solid, up 22% compared to the sequential second quarter. All of the strategic trading businesses contributed to performance and our mortgage strategy delivered very strong results. Over the past 5 years, we have continued to mature and diversify our strategic trading activities. Importantly, we have developed and implemented the infrastructure and controls to manage and support the strategies. In 2011, we added a mortgage-backed security strategy. The core of this is to leverage trading inefficiencies in smaller positions in primarily investment grade, non-agency MBS securities.
In early 2012, the team identified additional opportunity with the convergence of positive fundamental and technical trends. In 2010 and 2011, fixed income institutional brokerage revenues totaled just under $80 million annually. During that time frame, we expanded our middle market distribution and ramped and diversified our strategic trading business. Results from strategic trading will be lumpy and our third quarter fixed income revenue should not be considered the run rate for future quarters. However, we would now expect that fixed income institutional brokerage, on average, could generate approximately $25 million in revenues per quarter.
We continue to believe that investing in targeted and defined strategies that leverage our intellectual and financial capital is a key component of our strategic direction and financial performance. As we look ahead, several factors could cause volatility in the fixed income markets, including the presidential election, the fiscal cliff and potential tax reforms.
Now I'll turn to Hong Kong. In August, we disclosed that our exit from the Hong Kong capital markets would occur through a shutdown. And as of September 30, operations have ceased. We devoted considerable resources to evaluating all available alternatives, and though very difficult, this was the best business decision. I'd like to thank Alex Ko, our head in that region, for his leadership over the past 5 years and his tireless efforts to assess various options.
I'd also like to thank all of our employee partners who built a well-regarded middle-market franchise in Hong Kong and our clients for the business over the past 5 years. We'll continue to provide research coverage on U.S.-listed, China-based companies by our U.S.-based research analysts. And we'll maintain a small Hong Kong office to facilitate cross-border M&A opportunities. It is vital that we operate the business with competitive profit margins and shareholder returns. We are fully engaged with our strategy to organically remix our portfolio to higher margin, higher return businesses, namely: Asset Management, Public Finance, Corporate Advisory and Principal Investing. We are pleased with our overall performance for the third quarter. We are benefiting from the investments that we have made over the past several years and additional operating leverage in our model. As a result, we have growing confidence that we can continue to improve our financial results going forward.
Now I'd like to turn the call over to Deb to review the financial results in more detail.