Brian Shore
Analyst · Adam Mielnik with Royce and Associates. Your line is now open
This has been a long process to commoditization, these return. If you go back many years, Matt talked about a high performance percentage, it would have been, well at one point it would have been a zero. But even 50 years ago, it probably would have been I don’t know 20%, maybe less. I think Park is always been way ahead of our competitors in that area. Now we’re at 94%, so it's essentially everything. The rest of it, the non-high performance, especially done as an accommodation to customers. But we’ve talked about this I think in a number of calls now that within that high performance there is segmentation, there is lower aspect of high performance and higher end aspect of high performance and we keep getting pushed or driven toward the very highest end of high performance, because that’s where we’re able to compete. Even the lower aspect of high performance has become commoditized and very price sensitive and that’s where we have lost market share. But we’re just not going to chase an old product based on the price, we just don’t see any future in doing that, we’d rather move to the new products where we have a future and what we get we can protect. So, it's been really a long process. So I think maybe 15 years now. For us, we need to do to be successful is and I feel a little wind at our sails, but that’s not something we could control. And we need to see our new products get more and more introduced and more and more adopted into the market with the highest end applications. That’s what we need to do, that’s what where we’re focused on, that’s what our mission is and you haven’t asked I don’t think, but you did asked, well how are we doing? I would say we’re doing okay, but we need to do better, maybe give us a B, or B- and we need an A+. Electronics is a very, very difficult, a very competitive market. Park I think has a reputation, we’ve been in this market for long time. So we’re thought of very highly as a high end technology company, I believe you can ask others what they think, I think that’s what they would tell you. But the reputation is nice. Now we have to actually have turn that reputation into realities and we are to some extent I think we need to do more and do better to be successful.