Chris Morris
Analyst · Piper Sandler.
So the answer is yes. We've now laid out a plan to be able to have -- to be in a position to have 40 to 45 remodel stores done by the end of 2024, and that is an accelerated pace. However, we're moving forward in a very controlled way, and we will only get to 40 to 45 if we continue to see the same level of results. And continue to not only hit, but exceed our return on investment thresholds. And so we're being very controlled. But at the same time, we're wanting to move fast in order to get maximize the opportunity that we see. The reason for that, yes, I mean, you're absolutely right. We did expect the remodel program to be successful. However, we're exceeding our own expectations, and our expectations were pretty high. I think the thing that has us very encouraged is not only the results that we're driving, but the underlying -- the underpinnings of those results, so specifically, what's leading to the improvement in the store. And we can point to the strategic initiatives, the strategic objectives that we had when we designed the remodel. So when we see our overall sales up double digits over prior year and up 30% over 2019, that's encouraging. But when you're -- when you look at it and say we specifically designed the entertainment platform to bring news to the market and provide more variety to the guest. And we're driving more entertainment revenue through that entertainment product. When we specifically designed it to give our sales team more opportunity to drive special events because now we have items that appeal to group activities and our special events are up 45%, that gives us confidence that we're approaching it the right way. We specifically designed the remodel program to drive throughput on the dining room because our belief is one of the reasons why we've seen a decline in our F&B mix is because we haven't set our operators up for success. So we've addressed that in the remodel. We've reconfigured the dining room to set our operators up for success and drive that throughput. And even though we've grown our revenue in a very significant way, our F&B mix, our F&B revenues actually outpaced everything else that we're doing. So that gives us confidence. And then the impact we're having on the guest experience, our Net Promoter Scores are up 15 points. So that just, again, just bolsters our confidence. And so we're feeling very good about what we've been able to achieve in Friendswood, and because we see those data points, we really believe that, that validates our strategies, and that gives us confidence to start to move faster, but at the same time, being very controlled, so we don't get ahead of ourselves on the investment.