Yeah. Thank you, Dennis. So, Dennis, yes, there are macro headwinds, absolutely, for all businesses. But these come in cycles, and businesses should be prepared for them. Consumers are looking for, you know, value for their money. And brands and companies that deliver that prosper even in tough macro environments. So as I shared earlier, one of our priorities is simplifying our marketing message, simplifying our promotions. And making it easy for guests to understand, you know, what the real value is. And essentially, with value, remember, you know, it's all about trust. You know, it's not how much you're paying only. It's about the value that you're actually receiving from the brand. So I really believe that a key part of the pivot that we are making is kind of really simplifying the messages and making it really transparent for our customers on what they are getting for the money they are spending. So, you know, that clearly is one key part of the pivot on marketing. I think the second part is really making sure that our brand comes across as being distinctive. And there are two components to that. One is the product. As I talked about earlier, we are kind of working on collaborations and partnerships that'll give us IP rights that'll allow us to offer unique games that only, you know, D&B and Main Event can offer. So that's one part that, you know, what are the products you're offering to your consumer. I think the second piece within that is how do you communicate that. And, you know, there's so much communication going on now on both traditional media and the digital medium that if you're not distinctive and you don't stand out, you know, you're basically wasting your dollars. So I think that's the second part of what, you know, we are working towards now.