Earnings Labs

The Children's Place, Inc. (PLCE)

Q3 2021 Earnings Call· Thu, Nov 18, 2021

$3.22

-3.16%

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Transcript

Operator

Operator

Good morning, and welcome to The Children's Place Third Quarter 2021 Earnings Conference Call. On the call today are Jane Elfers, President and Chief Executive Officer; and Rob Helm, Chief Financial Officer. The Children's Place issued its third quarter 2021 earnings press release earlier this morning. A copy of the release and presentation materials for today's call has been posted to the Investor Relations section of the company's website. This call is being recorded. If you object to our recording of this call, please disconnect at this time. All participants have been placed in a listen-only mode and the floor will be opened for your questions following the presentation. After the speakers' remarks, we will take questions as time allows. Before we begin, I would like to remind participants that any forward-looking statements made today are subject to the safe harbor statements found in this morning's press release as well in the company's SEC's filings including the Risk Factors section of the company's annual report on Form 10-K for its most recent fiscal year. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially. The company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof. After the prepared remarks, we will open the call to your questions. We ask that each of you limit yourself to one question, so that everyone will have an opportunity. It is now my pleasure to turn the floor over to Jane Elfers

Jane Elfers

Management

Thank you and good morning everyone. We delivered another outstanding quarter with sales, gross margin, operating margin and EPS all at record levels. To help with the magnitude of our turnaround into perspective, our Q3 adjusted operating income of $117 million exceeded our full year 2019 adjusted operating income of $111 million. The significant structural changes we made to our business in 2020, combined with the accelerated digital investments we made pre-pandemic and our strategic pricing reset, all continue to be key drivers of our accelerated operating margin expansion. Our digital business has always been our highest operating margin contributor due to its high UPT, low single-digit return rates and lower overhead costs versus our stores channel. And with the pandemic-driven acceleration of our digital business, we are now gaining additional leverage on fixed overhead costs and driving significantly higher digital margins. As our digital business continues to grow on both the top and bottom lines, we are making additional investments in marketing and technology to continue to support this growth. Our digital sales represented an industry-leading 45% of our Q3 sales versus 35% in 2019 and we are targeting an approximately 50% steady-state annual digital penetration. We are focused on investing in brand awareness through our digital marketing channels and we are seeing higher cost efficiency and marketing spend versus prior to the pandemic. With respect to customer acquisitions, we leveraged our marketing tactics and focused our additional investments to achieve a 50:50 split between digital and stores acquisition, which is approximately in line with where our digital penetration is planned going forward. Year-to-date, we've seen an 18% increase in our new customer file. And with customer acquisition balanced between our channels, combined with our industry-leading 30% transfer rate, we're benefiting from the improved channel mix, which has also…

Rob Helm

Management

Thank you, Jane, and good morning, everyone. After I review our Q3 results, I will provide some additional remarks with respect to Q4. In the fiscal third quarter, we delivered a record Q3 adjusted EPS of $5.43. Our Q3 net sales set a record, increasing by $133 million or 31% to $558 million versus last year's $426 million. With the return to in-person learning, August contributed 40% of the total sales for the quarter. We're also pleased to see a strong momentum in both September and October. Our U.S. net sales increased by $113 million or 31% to $475 million versus last year's $362 million, while our Canadian net sales increased by $5 million or 10% to $53 million versus last year's $48 million. Comparable retail sales were a positive 36% versus Q3 2020. As an additional point of reference, comparable retail sales were a positive 19% versus Q3 2019. Consolidated digital sales increased 36% in Q3 versus 2020, representing 45% of our total sales. Digital sales increased 40% in the U.S. and increased 2% in Canada. Store net sales were $278 million for the quarter, which represents approximately 89% of our Q3 2019 store net sales despite having 252 or 26% fewer stores in Q3 2021 versus Q3 2019 as well as a high single-digit reduction in operating hours as dictated by the mall landlords. U.S. store traffic remained under pressure, down 17% versus Q3 2019. Canada store traffic was down 32% versus Q3 2019. Adjusted gross margin, adjusted gross margin increased 868 basis points to 43.9% of net sales, a record Q3 gross margin compared to 35.2% of net sales last year. The gross margin increase was the result of significantly higher consolidated merchandise margins, resulting from double-digit AUR increases in both our digital and store channels due…

Operator

Operator

[Operator Instructions] We will take our first question from Dana Telsey with Telsey Group.

Dana Telsey

Analyst

Good morning, everyone, and congratulations on the progress. Getting to that…

Jane Elfers

Management

Hi, Dana.

Dana Telsey

Analyst

Hi. Getting to that $117 million operating income level is very impressive. Can you just give us an update how do you see the supply chain situation? Is it stable from the second quarter? Any sense of how you’re looking at about it and thinking about it as we go through the balance of this year into next year? And then the Kim Kardashian marketing and the number of impressions is still impressive. Do you plan on more collaborations? And how do you see marketing spend adjusting? Thank you.

Jane Elfers

Management

Sure. Well, I think as far as the supply chain issues are concerned, I think most people are thinking that those are going to last at least through back-to-school of 2022, if not a little bit further. I think, as I mentioned in my prepared remarks that our sourcing team has done a fantastic job with all the balls in the air for the past 18 months. As Rob mentioned in his prepared remarks, we’ve done a good job limiting airfreight and doing some early shipments to make sure that we have the product that we needed, obviously, for back-to-school and now for holiday. So I think we’re going to continue to see the disruption, but I think we have obviously a good handle on it and a good handle on our inventory. From Kardashian and a collaboration perspective, we’re not going to go into that on the call as far as future collaborations for competitive reasons. But we were really, really excited with the results we had. And clearly, from a marketing point of view, as Rob mentioned on the call, we intend to put more money behind marketing. So I’ll turn that over to Rob to give you a little bit more color on that.

Rob Helm

Management

From a marketing perspective, we were really impressed with how our incremental investments paid off in the third quarter. It drove a record top line for us as well as a 17% increase in market share like Jane mentioned on the call. Our marketing spend was really focused on brand building and brand awareness, top of funnel type initiatives, including doubling down on social, expanding into mobile with partnerships like Afterpay and expanding our celebrity influential campaigns like Jane just referenced.

Operator

Operator

We’ll go next to Jim Chartier with Monness Crespi.

Jim Chartier

Analyst

Good morning. Thanks for taking my question. I was curious if you give a little more color on Sugar & Jade. What were the costs associated with launching that business, if any, in third quarter? And then what’s the ultimate opportunity for that business? And how do you see it growing over the next few years? Thanks.

Jane Elfers

Management

Sure. Well, we’re obviously very excited about Sugar & Jade. As we said in our prepared remarks, we look at the tween market has an $8 billion opportunity. It’s a very fragmented market, especially with the departure of Justice. So when you really look at what’s happened in tween over the past several years, lots of brands attempt to enter the tween market or they may take a small part of their assortment offering and call it tween, but then they – many of them seem to either exit quickly or pull way back on the assortment. So it’s a tricky assortment to get right. I think, obviously, we’re uniquely positioned to get the tween assortment right for a couple of key reasons. Number one, big growth is our sweet spot as a company. We have a strong leadership position with the big girl customer. So tween is a natural extension of our big girl customer as she moves into the next isle stage. Everyone is probably pretty aware that I believe that we have the best design team in the industry. So their ability to design a successful tween brand and our sourcing areas ability to deliver it is a tremendous competitive advantage. As far as the sizing of Sugar & Jade, I would say that the way that I’m looking at it, and we’re looking at it is our strategy is to launch it small across a lot of categories so that we can use 2022 to understand what our tween girl is responding to each season. And then once we dial into what she is responding to and what categories to stand behind will accelerate Sugar & Jade in 2023 and beyond. And we clearly believe this can be a meaningful contributor to op margin over time.

Rob Helm

Management

And from an expense perspective, I called out $118 million for the fourth quarter. That includes the launch of Sugar & Jade up from $115 million in the third quarter. So it’s a part of that, albeit a small part.

Operator

Operator

We’ll go next to Jay Sole with UBS.

Jay Sole

Analyst

Great. Thank you so much. Jane, can you maybe help us understand a little bit in the third quarter, what drove really strong sales in the sense that in second quarter, the growth versus 2019 was like negative 1.5%, but now in the third quarter, it was up 6.5%? So a really good sequential improvement in that growth rate. What were the key drivers of that?

Jane Elfers

Management

Well, number one, I think we’ve been saying for a while that Q3 was really going to be the catalyst for our brand and that we would get our market share back starting in Q3. We talked a lot about how the essential retailers picked up a lot of share. And my feeling has always been that they would give the share back to some degree once the rest of the nonessential retailers were allowed to reopen. And I think when you see the 17% market share we gained. And I think you see some of these reports about department stores doing better. I think that all kind of bodes well for the opening up of retail and not having it so concentrated in two or three big players. When you look at August, Rob mentioned that back-to-school was outsized. We had called that out on the Q2 call that we believe that we would have an outsized August compared to a normal August, which is around 35% to total based on the pent-up demand. So we had very, very strong back-to-school performance. And as you can see by our huge margin gains, we were able to do it at much higher AURs and we were in a very good stock position to handle that business and to handle that demand. I think more exciting than that, because we always knew we’d have an amazing back-to-school, is really when you get into September and October and we were able to keep that momentum going at much, much higher margins and much higher AURs where we were able to drop promotions that had been in dragging us down a bit in the past. So we’re able to get those behind us and still have positive results in both September and October. It really was fall product once we got past August and we got past like uniform. It really moved into more fashion-type products or seasonal basic type products and really stayed that way the whole season. I would tell you the only part of Q3 where we had a bit of a dip was in the beginning of October around the Columbus Day period when we had the warm weather. But then right after that, we came working back very nicely. So all in all, really pleased with how the quarter played out.

Operator

Operator

We’ll go next to Paul Lejuez with Citi.

Unidentified Analyst

Analyst

Hi, this is Kelly on for Paul. Thank you for taking the questions. I am just curious if you could provide a little bit more color on the commentary for 4Q core date trends being off to a very strong start. Does that mean you’re seeing acceleration in sales relative to the third quarter? And then just curious, your comment around the condensed promotional calendar in 4Q versus 3Q and how that will impact the gross margin? If you could just elaborate on that, that would be great? Thank you.

Jane Elfers

Management

Sure. Yes. We’re not going to get into the comps in Q4 because we don’t want you guys to get ahead of yourselves, and I’ll pass Rob, the other part of the question.

Rob Helm

Management

I think from a Q4 gross margin perspective, you’ll see seasonally that every year, our Q4 gross margin dips just relative to the condensed promotion nature between the Black Friday holiday and Christmas. It’s a little bit different than back-to-school in that way. However, with that being said, we do expect to deliver higher-than-historical gross margins than we’ve delivered in Q4 inclusive of those incremental investment in wages for DC associates are vital to our e-commerce growth as well as the higher levels of inbound transportation costs.

Operator

Operator

Thank you for joining us today. If you have further questions, please call Investor Relations at 201-558-2400, extension 14500. You may now disconnect your line and have a wonderful day.