Earnings Labs

The Children's Place, Inc. (PLCE)

Q3 2023 Earnings Call· Thu, Nov 16, 2023

$3.22

-3.16%

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Transcript

Operator

Operator

Good morning, and welcome to The Children's Place Third Quarter 2023 Earnings Conference Call. On the call today are Jane Elfers, President and Chief Executive Officer; Maegan Markee, Brand President; and Sheamus Toal, Chief Operating Officer and Chief Financial Officer. After the prepared remarks we will open the call up to your questions. The Children's Place issued its third quarter 2023 earnings press release earlier this morning, and a copy of the release and presentation materials have been posted to the Investor Relations section of the company's website. Before we begin, let me remind you that statements made on this conference call and in the company's earnings release and presentation materials about the company's outlook, plans and future performance are forward-looking statements. Actual results may differ materially from those projected. For a discussion of factors that could cause actual results to vary from those contained in the forward-looking statements, please refer to the company's most recent annual and quarterly reports filed with the Securities and Exchange Commission, and the presentation materials posted on the company's website. On this call, the company will reference various non-GAAP financial measurements. A reconciliation of these non-GAAP financial measurements to the GAAP financial measurements is provided in the company's earnings release and presentation materials. Also, today's call is being recorded. It is now my pleasure to turn the call over to Jane Elfers.

Jane Elfers

Management

Thank you, and good morning, everyone. Our Q3 results exceeded our expectations on the top line. The top line beat was driven by another quarter of industry-leading digital performance fueled by a double-digit increase in e-commerce traffic with strong Back-to-School results in August and the success of our seasonal categories in September and October. And our wholesale channel, led by Amazon, delivered another outstanding quarter. Importantly, our Q3 ending inventories were down 16%, exceeding our expectations. Our bottom line results were negatively impacted in the third quarter by higher-than-planned distribution costs driven by a combination of largely unplanned, but addressable factors. First, higher fulfillment costs, including the increased utilization of third-party fulfillment services, stemming from shipping significantly more e-commerce units than planned, due to higher volumes, coupled with an outsized increase in packages, resulting from lower transaction size as our consumer remains under pressure in the current environment. Second, significantly higher labor costs than planned due to the increased e-commerce demand and a very tight labor market. And third, a delay of certain planned freight and fulfillment savings. Looking ahead, we are planning for these increased distribution costs to continue in the fourth quarter. Sheamus will cover this in more detail in his prepared remarks. For the third quarter, our e-commerce sales were up low single digits, driven by a double-digit increase in e-commerce traffic. Our e-commerce channel represented an industry-leading 57% of our retail sales in Q3, up from 50% last year and 37% in 2019. Our digital channels are clearly where our current core millennial customer prefers to shop for her kids. And based on the data, digital is where our future Gen Z moms will overwhelmingly prefer to transact. Almost all new digital buyers will come from Gen Z. Gen Z digital buyers nationwide are expected to…

Maegan Markee

Management

Thank you, Jane, and good morning, everyone. On our last call, we covered the four key pillars of our marketing transformation. Our partners, real-time optimized media measurement, marketing spend and contributions and traditional versus nontraditional marketing. Today, we will focus on how those pillars have supported our Q3 top line results. Since launching our revamped marketing strategies in the back half of 2022, supported by our best-in-class partners and state-of-the-art marketing tools, we have significantly shifted the way we utilize media. Our strategies are rooted in a customer-centric mindset and filling the purchase funnel, which starts by driving qualified traffic. As Jane mentioned, we experienced a strong double-digit increase in our digital traffic in Q3. Our positive traffic trends for the quarter are a direct result of knowing how to drive qualified audiences to our family of brands by utilizing our digital marketing channels, deep customer knowledge and enhanced targeting capabilities. Our ability to scale our digital business by utilizing our digital marketing tactics, tools and partners puts us ahead of our competition as we continue to acquire millennial and Gen Z customers into our family brands. Now I'm going to recap our top of funnel performance. Our brand equity manifested itself in our top-of-funnel brand campaigns in Q3. Q3 contains two very important time periods for both our business and our consumers, back-to-school and the beginning of the holiday season. As a leader in the digital space, we know that our core digitally-savvy millennial customer plans further ahead than our in-store shopper by browsing and purchasing earlier for all of the special emotional events in their children's lives. Combining this behavioral shopper knowledge with our leadership position in back-to-school, holiday dressing and matching family pajamas, we launched two first-to-market seasonal campaigns with the goal of capturing in-market demand and…

Sheamus Toal

Management

Thank you, Maegan, and good morning, everyone. Net sales for the third quarter decreased $28.9 million or 5.7% to $480.2 million exceeding the high end of our guidance, driven by our strong e-commerce business. These results were in the face of continued macroeconomic challenges, including persistent inflation, a highly promotional retail environment, concerns over the resumption of student loan payments and other domestic and geopolitical concerns weighing on consumer confidence. Our U.S. net retail sales decreased by $37 million or 8.9% to $380.3 million, and our Canadian net retail sales decreased by $10.2 million or 22.1% to $35.8 million. Our e-commerce traffic was up double digits for the quarter, while our comparable store traffic was down approximately 7%. Our comp store traffic versus 2019 continues to be down almost 30%. Our consolidated AUR decreased by approximately 5% for the quarter, we believe largely due to pressures our consumer is under and the intense promotional environment. Importantly, AURs remain significantly higher than pre-pandemic levels validating the success of our restructured pricing strategies. Gross profit margin for the third quarter decreased to 33.7% of net sales as compared to 34.8% of net sales in the prior year. This reflects the largely unplanned, but addressable impact of higher distribution and fulfillment expenses stemming from incremental shipping and processing costs, partially offset by the anticipated reductions in cotton and supply chain costs. The increases in distribution costs were driven by higher e-commerce volumes than anticipated, which resulted in higher compensation expense to fulfill orders as the company incurred significant overtime premiums to process orders, increased wage rates to retain talent and added incentives to attract new associates. In addition, the company also increased the utilization of third-party fulfillment partners, which operate at higher rates. The company also experienced an outsized increase in the number…

Operator

Operator

[Operator Instructions] Our first question will come from Jeff Lick with B. Riley. Please go ahead. Your line is open.

Jeff Lick

Analyst

Good morning, guys. Thank you for taking my question and congrats on the better-than-expected top line. I was wondering if you could kind of help us unpack the increased expenses. Just kind of in terms of the $100 million to $125 million, I think really we're at $104 million [indiscernible] in the incremental expenses that are kind of flowing back in. If you could tell us where we're at there and then reconcile the increased expense, how those two are kind of interrelating? And then just what would you say is, hey, this is a permanent change in the business model versus this just caught us flat footed, and we can adjust.

Sheamus Toal

Management

Yes. Jeff, it's Sheamus. Thanks for the question. I think, first, I would just start out in saying that while we're clearly disappointed with the overall margin rate for the quarter, as you're hinting there were some clear operational challenges that are addressable for us, but there were also some big wins and bright spots in terms of margin, and you also highlighted one of them relating to the supply chain cost. But I think, first and foremost, we were pretty pleased to maintain very strong merchandise margins, holding our AURs pretty close to our original plan despite an extremely challenging macro environment. And then to the first part of your question, that coupled with the planned and anticipated reductions in supply chain costs, cotton costs, as well as inbound freight costs did result in very strong merchandise margins for us that were up versus the prior year. To the second part of your question, we did however, experience some significant pressure on fulfillment and distribution costs, which for us roll into our overall gross margin rate on an external basis. These elevated costs as Jane summarized and I talked about a little bit, were really caused by four primary factors that were all magnified based upon the stronger-than-anticipated e-commerce growth during the quarter. So first, further putting pressure on the increased volumes was a change in order profile from our customer. Given the challenging macro environment, while we were extremely pleased to see top line growth at great margins, so we didn't discount stuff to drive that top line growth. Customers did purchase a little bit less on a transaction-by-transaction basis, resulting in an overall increase in shipments and packages, which when coupled with the higher volume was certainly far more significant than we had anticipated. That created some…

Operator

Operator

Thank you. Our next question comes from Jim Chartier with Monness, Crespi, and Hardt. Please go ahead.

Jim Chartier

Analyst · Monness, Crespi, and Hardt. Please go ahead.

Thanks for taking my question. I just wanted to follow up. I mean is there any way to quantify what the total impact of these factors are going to be on the back half of this year gross profit? And then what percentage of that do you think is kind of permanent? And then in terms of the timing of fixes, how confident are you that they will be in place by kind of the next peak season for back-to-school?

Sheamus Toal

Management

Yes, Jim, I'll take that. I think it's probably easiest to look at it in Q3, what changes in Q4 and then how it continues to evolve as we move on. So I think first in Q3, I think our biggest impact during the quarter was clearly the issues that I just described. As I bucket those I would say that the change in order economics and the delayed contract savings, each were about a third of the impact, give or take, of what we experienced in terms of margin pressure. The labor and the third-party utilization, I almost combine because they're both increasing our average transactional cost to process an order. And those two combined represents about the other third, and they're both pretty equal in terms of their impact. As we move into Q4, some of those start to reduce in terms of pressure. I think the contractual savings, we will start to see some of that. So I think we're anticipating some of that pressure to alleviate in Q4. I would say the order economics is probably something that we envision in the near term, given the macro environment being pretty similar in Q4. And then the wage rates, we've definitely factored that into our guidance and expectations, but that will start to get alleviated in terms of the incentives and some of those things. As we move beyond Q4, I would think the vast majority of these as we get to peak next year and back-to-school, other than perhaps just the generic wage rate increases that we implemented in the competitive environment that we're operating our DC in, other than those, I would think that the overtime issues, the higher shift to our third-party provider, the order economics and the contractual savings will all be solved by the time we get to peak in summer next year.

Operator

Operator

Thank you. Our next question will come from Jay Sole with UBS. Please go ahead.

Jay Sole

Analyst

Great. Thank you so much. Maybe, Sheamus, can you just give us -- elaborate a little bit more on the free cash flow outlook for the year and sort of debt pay down plans? And there was an 8-K earlier in the quarter where you talked about a covenant issue, like a calculation. Can you just tell us about how that debt covenant calculation is done and where it stands today based on your current guidance? Thank you.

Sheamus Toal

Management

Yes, Jay. I'll be happy to walk you through it. So I think just taking a step back first to the last part of your question, obviously, earlier this year, in June, we expanded our credit facility. As part of that expansion of the credit facility there was an entirely new borrowing base calculation that was set up. Our covenants maintained pretty -- or identical to what they were previously, but there was a new borrowing base calculation that was changed in that expansion of the credit facility. Unfortunately, as part of that expansion, there were some communication issues between us and our agent, the lead bank, in terms of exactly what that new format should look like and what we should be putting in, in terms of the information. And there was a totally inadvertent glitch in terms of the information that we put in, which for a short period of time, caused us to trip a covenant in June for, as I said, a short period of time, but in July, August, September, we were not in any issue with that covenant. Once it was determined and we identified that, we quickly worked with the banking partners to one, correct that inadvertent issue, waive any violation that would have created, so to get that totally behind us and agreed as part of that to give the bank obviously, some extra reporting. So I think that's a nonissue for us and totally behind us at this point. And it does not change in any way the covenant calculations going forward. So they're exactly the same as they've always been under the deal. I think in terms of the first part of your question, we continue to march towards the strategy that we laid out earlier this year. We've been…

Operator

Operator

Thank you. Our next question will come from Marni Shapiro with Retail Tracker. Please go ahead.

Marni Shapiro

Analyst

Hey, guys. I'm curious -- by the way holiday line looks beautiful, but I'm curious if we could dig in a little bit to her buying patterns and habits right now. It sounds a little bit like she's buying what you really, really want her to have or need like uniform or holiday pajamas, but everything else, she's maybe buying one item at a time when she needs it. How different is this from behavior you've seen in the past? And I'm curious if her behavior is different in the stores versus online? And if you're seeing any difference between how she's buying on Amazon or your outlets versus your stores? If you could just give us a little color into how the shopper is behaving with your brand?

Jane Elfers

Management

Sure. Yes. She's buying slightly less as we've covered this morning with the increase in transactions, but we have an extremely high ADS online. So we have several units in every order. So it's not a question of her buying one unit. I think to answer your question about what's she's buying, we had a really strong back-to-school driven by the usual suspects, uniform denim, backpacks and those things. But that continued into September and October. September was by far, strongest month. We sold a lot of seasonal categories. We had one of our best outerwear quarters ever really across the Board. It wasn't one thing that was selling. Obviously, to be able to deliver positive comps in e-com, we've got to be selling more than one category. So it's really broad-based across the board and clearly driven by the marketing tactics that Maegan's been able to put in clearly driven by Maegan and her team's ability to figure out how to scale profitable digital traffic and how to make digital acquisition our number one acquisition channel, which is very unique obviously, in this environment. So I think when you look into Q4, as we said on the call, we're comping up positive low single digits quarter-to-date, driven again by the strength of the e-com business. And so she's really responding, obviously, to the trend right assortments, but also again, Maegan and her team's ability to drive strong e-commerce traffic, coupled with the fact that we discussed on several conference calls that we had an opportunity in e-com on the conversion line, based on not owning what we marketed to the depth we had wanted to last year. We really doubled down on the styles we were marketing this year. And that is obviously working quarter-to-date and worked in the third quarter as well. From an Amazon customer profile, like how they buy on Amazon versus GCP, I would say that there would be less units per transaction, but I'm going to turn that over to Maegan, who's the expert in that area.

Maegan Markee

Management

Yes, certainly, from an Amazon perspective, just the makeup of a transaction is very different. She's going there to trial brands. Things are very need-based. She needs it very quickly. So it's a much lower UPT, much lower ADS. That's why we think it's, again, a very complementary partnership for us. When she comes to our website, she's stocking up even in a tough environment. We continue to see very strong UPT and ADS from our owned and operated websites. So certainly, just a very different kind of profile in terms of how she's transacting on those two channels.

Operator

Operator

Thank you. Our next question comes from Dana Telsey with Telsey Advisory Group. Please go ahead. And Dana, your line is live, please unmute.

Dana Telsey

Analyst · Telsey Advisory Group. Please go ahead. And Dana, your line is live, please unmute.

Hi, can you hear me okay now? Hello?

Operator

Operator

Yes, please go ahead.

Dana Telsey

Analyst

Great. As you think about -- hi. As you think about 2024 having gotten through the volatile 2023, the framework of whether it's margins, whether it's top line, what do you see as the puts and takes? Because obviously, the digital business has very successful growth. How do you think of under the hood on the margin side, what the opportunities can look like? Thank you.

Sheamus Toal

Management

Hi, Dana, it's Sheamus. So I think great question. I think as we look at it, what's extremely pleasing is to see the success of a lot of the strategic initiatives that we're putting in place in terms of the marketing investments, really driving digital growth in an extremely competitive environment. So a lot of our peers are not seeing the same growth that we are. So I think as we move into 2024, we're excited that we have the difficult part, which is the top line growth moving in the right direction. We're excited with the fact that we have inventories well positioned and that should enable us to maintain the internal margin and merchandise margin that was strong in Q3 and those things, which are typically very difficult, especially in a challenging macro environment like we're in today, are things that bode well for us in terms of 2024. I think as we look at some of the fulfillment challenges and distribution challenges, as I said earlier, we believe that those pressures will reduce. Certainly, in the first half of 2023, we had enormous pressures from cotton, increased supply chain costs, which are now gone. And I think we've seen the reductions that we anticipated in those costs. We don't have those costs built up in our inventory. So we're moving into the first half of 2024 in a much better position than we started 2023, which -- that coupled with the strong top line, the maintaining of our AURs, the strong internal margin, should bode well for a significant improvement in the first half of the year. We haven't gotten into giving specific guidance, but certainly would expect dramatic improvement in the first half of the year. And then as I said earlier, by the time we get to our next peak, which is back-to-school, we believe that we'll have these addressable issues in terms of fulfillment solved and should see opportunity in terms of margin as we move up against those things in Q3 and Q4 of next year. So as I look at across the quarters of the year, for different reasons, I think we have significant opportunity in each quarter. And it all starts with the success of the strategic initiatives to drive digital and drive top line growth. And as we said during the call, we're also going to benefit from a more stabilized right-sized fleet for us, of stores that are better performing in locations that not only perform well for us, but complement our e-commerce business. So we still believe in the strategic initiatives, and I believe that the best days are ahead for us.

Operator

Operator

Thank you for joining us today. If you have further questions, please call Investor Relations at 201-558-2400, extension 14500. You may now disconnect your lines.