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Philip Morris International Inc. (PM) Q4 2014 Earnings Report, Transcript and Summary

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Philip Morris International Inc. (PM)

Q4 2014 Earnings Call· Thu, Feb 5, 2015

$165.49

+1.71%

Philip Morris International Inc. Q4 2014 Earnings Call Key Takeaways

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Philip Morris International Inc. Q4 2014 Earnings Call Transcript

Operator

Operator

Good day. And welcome to the Philip Morris International Fourth Quarter 2014 Full Year Earnings Conference Call. Today’s call is scheduled to last about one hour, including remarks by Philip Morris International management, and the question-and-answer session. [Operator Instructions] Media representatives on the call will also be invited to ask questions at the conclusion of the questions from the investment community. I will now turn the call over to Mr. Nick Rolli, Vice President of Investor Relations and Financial Communications. Please go ahead, sir.

Nick Rolli

Analyst

Welcome and thank you for joining us. Earlier today we issued a press release containing detailed information on our 2014 fourth quarter and full year results. You may access the release on our website at www.pmi.com. During our call today, we’ll be talking about results for the fourth quarter and full year 2014, and comparing them to the same period in 2013 unless otherwise stated. A glossary of terms, data table showing adjustments to net revenues and OCI for currency and acquisition, asset impairment, exit and other costs, and adjustments to earnings per share or EPS, as well as reconciliations to U.S. GAAP measures are at the end of today’s webcast slides, which are posted on our website. Please note that reduced risk products, or RRPs is the term we use to refer to products with the potential to reduce individual risk and population harm in comparison to smoking combustible cigarettes. Today’s remarks contain forward-looking statements and projections of future results. I direct your attention to the forward-looking and cautionary statements disclosure in today’s presentation and press release for a review of the various factors that could cause actual results to differ materially from projections or forward-looking statements. It’s now my pleasure to introduce André Calantzopoulos, our Chief Executive Officer. Jacek Olczak, our Chief Financial Officer will join André for the question-and-answer period. André? André Calantzopoulos: Thank you Nick, and welcome ladies and gentlemen. We anticipated that 2014 would be a particularly difficult and complex year for PMI and had in fact characterized it as an investment year. We aimed to address specific challenges in key markets such as Italy, Japan and the Philippines, while also investing behind a number of strategic initiatives, including the pilot launches of iQOS, the roll-out of the Marlboro 2.0 Architecture and the optimization of…

Operator

Operator

Thank you. [Operator Instructions] Our first question comes from Matthew Grainger of Morgan Stanley.

Matthew Grainger

Analyst · Morgan Stanley

Hi. Good afternoon. André Calantzopoulos: Hi, Matt.

Matthew Grainger

Analyst · Morgan Stanley

Hi. Thanks. Just two questions. One, I wanted to ask a bit more about Japan to better understand the inventory reduction there. Is that a function of how retailers are temporarily managing levels across manufacturers? And consequently, is that a timing issue that could reverse next year, or was that just the lag result of some of the share losses you’ve seen in over 2013 and earlier this year? André Calantzopoulos: Okay. To put this inventory movements in context, we should all remind -- remember that we had to close better than to resume during last year. And this is an $80 billion plus cigarette factory and consequently, we had to prepare for the closure and also move production to a number of other factories. We had to build in a particular case of Japan, some safety stocks but not only in the case of Japan during the year. And some of these inventories had to carry through the year end and will come back in 2015. For the particular case of Japan, however, the objective for the year was to adjust inventory hurdles to both the market decline in 2014 and anticipate it for 2015 and in addition to that to our lower market share. Okay. And the vast majority, clearly of these adjustments as we right sized will not come back. And as I said, because of maintaining some safety during the year, we had to do this adjustment in the last quarter. So that’s basically the whole story.

Matthew Grainger

Analyst · Morgan Stanley

Okay. If we are trying to put that in context, I think your many investors will look at the flat adjusted operating profit performance this year. And the expected acceleration back to 6 to 8 next year and view that as a fairly high hurdle. If we are trying to look at the some of the moving pieces that will shift from year-to-year, those inventory reductions in Japan over the course of the year that you sort of purposely of course corrected on, how much of a drag was that on this year’s full year adjusted -- total company adjusted operating profit? André Calantzopoulos: I think the inventories in the last quarter, I can’t quantify exactly, I appreciate, but probably 1 point.

Jacek Olczak

Analyst · Morgan Stanley

Above the 1 point in our growth rate throughout the year. 1 point. André Calantzopoulos: On adjusted basis, what was our volume development in the fourth quarter, I mean, we read it, André read it in the remarks. So, yes, there was a drag clearly coming from this rescheduling of a supply chain and the subsequent inventory.

Matthew Grainger

Analyst · Morgan Stanley

Okay. That’s helpful. André Calantzopoulos: The key positives for the year, clearly is the improvement in the Philippines. I think that was big, I think issue we had in 2014. We -- I think we stabilized in any case the share at Japan that was even bigger, better than the inventories. I think the business in Europe is doing fine. So I think we fix the issues we had announced we need to fix in 2014. And we’ve just behind that. I think we can look with optimism into 2015 and that clearly explains the swing we have in terms of OCI growth.

Matthew Grainger

Analyst · Morgan Stanley

Okay. Thanks André. And just Jacek, perhaps with respect to the dividend, I know this is a hypothetical question and you may just prefer not to address it. But the payout ratio is obviously extremely high right now, are there any guidelines you can provide on how you or the board would react if currency headwinds pushed the payout ratio even higher on a reported basis? Would the goal under those circumstances be to sustain some level of ongoing dividend growth even if that was only modest if you had, let’s say, 100% payout ratio?

Jacek Olczak

Analyst · Morgan Stanley

I can answer that question but I think André would be even more enthusiastic about answering this question. André Calantzopoulos: Look we all understand there is huge currency volatility in 2015 and we have to be bit cautious. And clearly, dividend is more prerogative as you know very well. But I understand where your question points to or points at and I see a no scenario under which we will reduce the dividend in 2015, okay, even if we have to temporarily stay at a very high payout ratio.

Matthew Grainger

Analyst · Morgan Stanley

Okay. Okay. Thank you both.

Operator

Operator

Our next question comes from the line of James Bushnell of Exane.

James Bushnell

Analyst · James Bushnell of Exane

Hi. Good afternoon. Thanks for taking my question. Just a follow-up a little bit on the last point, so you mentioned that the stock production in Japan took points of OCI growth in Q4. I’m thinking about Asia because that’s clearly where you have the most weakness in the quarter. I wondered if you could give us a feeling of the moving parts there? So was Australia the biggest drag on your profits? And I know there are some other things at the Philippines and you had some investments. So I just wonder if you’d help us think through what the big drags are there and then that would help in terms of modeling going forward? Thanks. André Calantzopoulos: Well, I think you mentioned them. Clearly, Australia was a big drag compared to 2013. And we had Japan overall as we said at the beginning of the year because we expect a lot of share at the time of the inventory adjustment, clearly, Japan would be another drag. Now, we’ve stabilized our share and quarter-to-quarter daily, Japan, on an underlying business basis is rather stable but where to make the timing of this inventory in Japan as I explained previously because we had to maintain certain safety stocks until the whole situation of Bergen op Zoom closure is resolved. So I would say its Australia and clearly, partially the Philippines. Don’t forget that in the Philippines, we increased prices ahead of main competitor there plus during the year we had to absorb partially excise tax. Now the good news about the Philippines is that we had the price movement at the bottom of the market. Prices per stick now of virtually any brand that comes are 2 or above, our price gaps are reducing. So the Philippines definitely are now going to be of any negativity and if any, they will turn positive this year and I think that’s an excellent develop, but we have to watch the situation that really carefully. But so far so good, I mean, I feel much better now, as I say, six months ago and three months ago, I can tell you.

James Bushnell

Analyst · James Bushnell of Exane

Okay. Thank you. And I wonder if you could comment also on the how you see the outlook in Australia this year, please? André Calantzopoulos: It is early day, first of all, in Australia, the market decline is 10.6%, but if we correct for inventory movements 2013 to ’14, the underlying is roughly [4.6 points over there] [ph]. And as we know, this is entirely driven by the excise driven price increase that are pretty substantial in Australia. I think we know about the issues in Australia is the growth of the low price that the deep discount segment and some competitive activities. So we said that we have to put in place a strategy to extend the growth and I think our pricing strategy that is currently in pace is bring results. We see a slight deceleration of the deep discount segment, part of this is -- technical part of this is real. But I would not say, yes, that we can declare that the deep discount segment has stabilized. But sequentially looks like it doesn’t grow any more at the pace it used to be. We also see some positive price movement at the bottom end of the market. That’s good news. Business will be confirmed, because if there is price movement, it’s good, but we have to see how much of that is discounted back, if that sticks, this is also a positive development. Overall, I -- our estimate is that it’s unlikely that Australia will contribute positively to our OCI growth this year, but definitely we don’t anticipate this to be the kind of marginal drag that we had in 2014, okay. So it’s early days. We will see how the next three, four months unfold. I don’t know if I answered your question.

James Bushnell

Analyst · James Bushnell of Exane

Okay. No. It does. That was great. Thank you very much.

Operator

Operator

Our next question comes from the line of Judy Hong of Goldman Sachs.

Judy Hong

Analyst · Judy Hong of Goldman Sachs

Yeah. Hi, André and Jacek. André Calantzopoulos: Hi.

Jacek Olczak

Analyst · Judy Hong of Goldman Sachs

Hi.

Judy Hong

Analyst · Judy Hong of Goldman Sachs

So, maybe, first on FX, I guess, just maybe given the really the heightened level of FX volatility, can you talk about if there any plans to perhaps better align your revenue and cost structure in some of your key markets like Russia, Japan, and even your exposure to Swiss franc? André Calantzopoulos: I think we look at our cost structures constantly and we are focused on improving productivity and efficiency. And I think that indication we gave that total cost excluding RRPs are going to grow by normal than 1%. It’s a clear sign that we are very focused on these items. Now every market is particular and Jacek will elaborate a bit more on this. But as a matter of principle, in many markets we have costs that are in local currency, but we also have costs that are in euros or in dollars, like tobacco, leaf and certain materials. And clearly rebalancing that cost structure is a bit more difficult. But today, I would say that in the vast majority of the market, even in Russia we are not dollarized in terms of the cost basis we have and agreements we have with the parties other than the materials I explained. So we see a reduction in the cost base as well as currencies devalued.

Jacek Olczak

Analyst · Judy Hong of Goldman Sachs

You are absolutely, right. Judy, one thing which maybe will help looking at the same $0.80 EPS, negative variance is the currency net in '14, the transaction impact, negative transaction impact is just in a range of 10% of this total amount. So most of the impact which we are incurring is coming from translations. And to André’s point, if I take the largest individual market on net profitability per market we take Indonesia, Russia and we have a local cost, this in a range of 65% to 75% in total cost. So this is COGS in all discretionary marketing overhead etcetera spend. So we have obviously there quite a significant portion of the natural hedges for the cost structures already building, but as I said earlier, the impact on us is mainly coming from a translation.

Judy Hong

Analyst · Judy Hong of Goldman Sachs

Okay. That’s helpful. And then just maybe looking at Russia and the industry volume was down 9.2% in 2014. Your volume actually did a lot better down 3.5%. I think you are commenting on 2015, industry being down in that 8% to 10% range. So my first question related to that is your confidence in keeping your volume decline much more modest versus the industry and obviously that implies continued market share in that market? And then secondly given that the tax increases in 2015 in Russia is more modest. Do you think that 8% to 10% volume decline is more representative just the macro pressures that you are experiencing in that market? And related to that just comment on how you are seeing sort of the pricing in that market and the consumer’s ability to absorb cigarette price increases in a pretty inflationary market? André Calantzopoulos: Okay. We had very, very good year in Russia in 2014 and I believe the portfolio fundamentals were plus the initiative should maintain a share growth momentum. Now whether this can fully compensate volume or not, this has to be seen, okay. The second important thing in Russia is a question of pricing. We had about 22% pricing in 2014 and November and December prices were up roughly 13% if move way above average on our portfolio which of course will carry forward almost entirely in 2016. You appreciate, I cannot comment about further price increases for the year. But the situation in Russia we all watch it very closely, clearly a combination of the sanctions in the oil price have an impact on the economy. We start seeing inflation and quite the unknown is for the year and this is not only particular to Philip Morris is what will happen with real incomes and salary, okay. So as you know we take pricing decision trying to balance our ways, consumer affordability, price gaps, illicit trade and clearly margin improvement and we will always pursue the opportunity within that equation. This is -- Russia is because of the microeconomic environment we have to assume that we will have a similar decline in 2015 that we had in 2014 despite as we rightly pointed out a lower excise tax, okay. So how this will unfold, I don’t know. I will be happiest man on earth if the decline is lower than what we perceived.

Judy Hong

Analyst · Judy Hong of Goldman Sachs

Got it. Okay. Thank you, both.

Operator

Operator

Our next question comes from the line of Bonnie Herzog of Wells Fargo.

Bonnie Herzog

Analyst · Bonnie Herzog of Wells Fargo

Hi, André. André Calantzopoulos: Hi, Bonnie.

Bonnie Herzog

Analyst · Bonnie Herzog of Wells Fargo

I was hoping you could drill down a little further on the consumer behavior surrounding iQOS in your two test markets. For instance, could you give us a better sense of dual usage, repeat purchase for example, and then cannibalization rates maybe on Marlboro combustible or possibly any of your other brands? And then I would also like to hear from you what was the biggest positive surprise and the biggest negative surprise from your two tests. André Calantzopoulos: Okay. A lot of questions, Bonnie. First of all, I think overall we are obviously positively surprise by their performance we had. You appreciate, I cannot disclose precise numbers for competitive reasons, but clearly our device -- our iQOS device sales were well ahead of what we had initially projected and we are talking to thousands of units okay and we are not talking small quantities. And they continue every week at a pace of 3% to 4%, so this is not bad at all. Regarding conversion rates, it is a bit premature to measure this because as we are building a consumer base, it takes time to make the assessment and takes time for people to fully convert. The numbers we see in terms clearly of offtake or repeat purchase and mind you some of the consumers bought cartons at the beginning, so it’s difficult to judge daily purchases of product. We see that the rate of full conversion is clearly lagging behind the amount of units we sold. But that’s natural and we expect it, okay. We also need to understand the situation in Japan that people still have the ability to smoke combustible products in very many venues. So that’s natural that initially they use iQOS in situations like in warehouses or in office where they can’t use…

Bonnie Herzog

Analyst · Bonnie Herzog of Wells Fargo

Okay. That’s really helpful. And then I just have a question or I guess probably a two-part question on your margins. First, your margins in the fourth quarter deteriorated quite a bit, so could you drill down on the key drivers for this? And then in terms of '15, you mentioned your cost ex-RRP will increase 1%. So just trying to understand what you’re hoping to achieve or accomplish with these higher costs and investments? Clearly you are making strategic investments in your business. So how should we think about this in terms of the potential for accelerated growth in the future? André Calantzopoulos: Okay. I am referring to you the 1% refers to the entire base, okay. We should not forget that we have the benefit also this year of the manufacturing footprint improvement of last year, okay. We also benefit with for moderating leaf prices that will continue into the future and growth price also that has been a big cost item in 2012 and '13 are also kind of stabilizing as we had good crops. So from a manufacturing perspective, clearly we are on the low end of the cost. So that for the business, we pursue also efficiency improvement programs, but we never stop the investments that will grow the business further. And for this year clearly, we have some exciting programs on all the brands. We continue with the deployment of 2.0 Marlboro. We started with red. We continue with Marlboro Gold and the other variance of the brands, so that continues investment. And we also essentially revamped and created new marketing campaigns for all the other key brands in the portfolio that we are also deploying and investing besides them. But as I said in my remarks, clearly, that pays dividends. So be reassured that we don’t stop investing behind the growth of the business and I think, the market share performance has demonstrated that were the right thing to do. For the rest, as we said in -- and I said in previous intervention, our long-term objective is to always contain cost between 1% to 3% ex-RRPs. And depending on leaf prices, I think we can even at least, for the next two years remain at the lower end of this range. So I think we are pretty happier about that. And just to clarify on also RRPs, there is incremental investment this year compared to last year’s incremental investment and the variance is slightly above the range we had last year or the north we had last year. So it’s about 1 EPS point just the increment, okay.

Bonnie Herzog

Analyst · Bonnie Herzog of Wells Fargo

Okay. All right. Thank you. That was helpful. Appreciate it.

Operator

Operator

Our next question comes from the line of Chris Growe of Stifel.

Chris Growe

Analyst · Chris Growe of Stifel

Hi. Good afternoon. André Calantzopoulos: Good afternoon.

Chris Growe

Analyst · Chris Growe of Stifel

Hi. Just had two questions for you if I could please. The first one, I’m just curious by André your view on, I mean, you talked about 2014 definite macro-economic effect on the business. It would seem like that environment generally still in place in ’15? I guess, related that, I’m just curious, if you could give a general outlook for volume? And also just curious you’re seeing any mix degradation across the business, any trade down broadly that is rather than market by market, is that having an effect on the business in ’15? André Calantzopoulos: Okay. It’s difficult, obviously, to appreciate to predict total industry volume this year. I would see and I will explain some of the caveat in the 2% to 3% range, okay. This is what I mentioned previously that mid-term, I think, would return to 1% to 2%. First of all, we have all this currency situation that it’s very difficult to predict what precise effect is going to have on the economies around the planet. Second thing, clearly, we had to revise our estimate for the Russian market given the particular situation there. We thought that 2015 would be the range 4% to 6% roughly. Now we think that it will be at 8% to 10%, of course, that’s an assumption. And the positive, however, can come from the Philippines, because when I say 2% to 3% that assumes that no cigarettes return to the legal market in the Philippine. Now, hopefully, given the development in the Philippines, we’ll see some more volume coming back to the legal market and that can change clearly the overall equation. So we may end up in the middle of that range I gave, but that’s the best I can do at this stage.

Chris Growe

Analyst · Chris Growe of Stifel

Okay. That’s fair enough. André Calantzopoulos: Okay. Now, the overall economic outlook, we all know the fundamentals, okay. Oil prices will be lower, so that’s helps economy and consumer spending. But in some places we’re going to see inflation following devaluation. Not in many, because as we all know, its only one currency appreciating and all the others depreciating and remaining in relative parity to each other, so they -- when they trade with each other, we don’t have imported inflation. So Russia is the one that comes to mind first as we discuss previously. Overall, I don’t see an acceleration, I think, overall of down trading at all on a global basis. I think we said, we stay on the same trends as we were in 2014, although slightly better, okay. We know the specifics of Australia. We discussed it and so on. Obviously, there is a bit of geographic mix. But if we look at total market declines in 2014, there is no substantial difference between OECD and non-OCED especially, thanks to the recovery of the European Union. I mean, OECD decline roughly three point something percent and non-OECD 2.5% in 2015. So, I would say overall nothing worrisome at this stage.

Chris Growe

Analyst · Chris Growe of Stifel

Okay. That’s helpful. If I could just ask one question, just for me to understand, just some perspective on the lack of share repurchase obviously, supporting the dividends and that’s very important to you. I want to understand like throughout 2015, would you add this sort of this -- sort of at the margin you’re close to a debt level that would push your rating down? Is there any consideration where you would allow for the debt rating to go down? I’m just thinking about acquisitions for example. So maybe not so much for share repurchase but from an acquisition standpoint, would you or the Board consider the debt rating -- and violating the debt rating if you will? André Calantzopoulos: We always said and I maintain this. We will not lose our rating for share repurchase purposes. Now, if we have a strategic reason, that is a strategic acquisition or something then of course that can be considered. Okay. Absent that, we will do everything we can to maintain our A rating. Okay. And I think we have to be prudent on how we manage the situation given the currency volatility we are in. Having said that, I want to stress that we are committed to share repurchases. We’ll see how the situation unfolds. And as soon as we can resume them, we will. We’ll not change our approach to that. It is just a temporary situation that calls for caution given what happened with the currency. Okay.

Chris Growe

Analyst · Chris Growe of Stifel

Sure. Well, that’s good perspective. Thank you for your time. André Calantzopoulos: Thank you.

Operator

Operator

Our next question comes from the line of Michael Lavery of CLSA.

Michael Lavery

Analyst · Michael Lavery of CLSA

Good afternoon. So just -- I guess two things that we’ve touched on already. If it came down to it and you had to decide between the dividend and the debt rating, how do those fall relative to each other in terms of priority? André Calantzopoulos: I think I tried to clarify this. First of all, it’s rather a speculative situation and I said that I don’t see scenarios under which we will reduce our dividends, unless we have third World War.

Michael Lavery

Analyst · Michael Lavery of CLSA

Okay. That’s helpful. So the dividend would come before -- if you had to choose between the two, the debt rating might suffer before the dividend certainly. That’s fair. André Calantzopoulos: Yeah. But if you do the mathematics, that’s a consequential effect. So, yeah.

Michael Lavery

Analyst · Michael Lavery of CLSA

Okay, André. Thank you. And then just looking at the EU, your guidance for the operating income growth there, does that include the savings from the Netherlands’ plant and how much -- can you quantify how much that is? André Calantzopoulos: Well, that’s all baked. Yes, it includes obviously the savings from the footprint optimization and that’s included in the overall guidance and in the cost indications I gave.

Michael Lavery

Analyst · Michael Lavery of CLSA

So, how much does that add from just the plant closure? André Calantzopoulos: A variety of reasons, I cannot disclose that number. I’m sorry.

Michael Lavery

Analyst · Michael Lavery of CLSA

Okay. No problem. And then just looking at Indonesia, certainly, the inflation from the fuel subsidy cuts late in the quarter had an impact on the category volumes there. But with oil prices pulling back, that’s reversed now. Can you give any sense of what -- even though it’s early in this year, have you seen the improvement in January or what does it look like so far as start to the year? André Calantzopoulos: It’s very early to judge the effect. But that you said is correct. I mean, the subsidies were removed but oil prices are a bit low. We didn’t say anything in the market generally that shows any change in the dynamic in this direction but it is only one month. Okay.

Michael Lavery

Analyst · Michael Lavery of CLSA

So there is no other improvement yet but it’s just too early to really see. André Calantzopoulos: Yeah. We didn’t see any effect in January. That’s all I can tell you.

Michael Lavery

Analyst · Michael Lavery of CLSA

Okay. Thank you very much. André Calantzopoulos: Thank you.

Operator

Operator

Our next question comes from line of Vivien Azer of Cowen & Company.

Vivien Azer

Analyst · Vivien Azer of Cowen & Company

Hi. Good afternoon. In terms of your outlook for pricing for 2015 please, with it being broadly in line with historical levels, can you talk a little bit about the compensation of that pricing contribution because historically, it’s been fairly well balanced over year across your geographies but clearly in 2014 it was decidedly weighted towards EEMA and Latin America? Thank you. André Calantzopoulos: Yes. In 2015, it is very balanced.

Vivien Azer

Analyst · Vivien Azer of Cowen & Company

Okay. And then the second …. André Calantzopoulos: So it is actual that’s why we project and now we know the specificities of 2014, we had Italy that skewed clearly the European Union. And we also had the Philippines absorption that skewed Asia and these are the two fundamentals. Okay, now.

Vivien Azer

Analyst · Vivien Azer of Cowen & Company

Thank you. That’s very clear. As a follow-up on the EPS growth outlook of 8% to 10% on -- impressive that you guys are maintaining that absent at the buyback, but as I think about the contribution then from not operating items of 200 basis point, clearly you get the residual benefit of $3.8 billion of share repurchases that you did this year but can you comment Jacek at all about your outlook either for tax or for interest expense?

Jacek Olczak

Analyst · Vivien Azer of Cowen & Company

On the tax, we should stay broadly in that effective tax rate, which we had in 2014. So it looking 29, slightly below 29%. And on the interest expenses, you remember I hope that quite the portion of our debt portfolio you seen euros. And so obviously, it’s put a bit of the lower pressure or reduces the pressure coming from the interest to serve our bond portfolio. So there is some benefit on us coming due to the overall lower interest rate, lower interest rate environment and also for the composition of our debt portfolio due to the significant portion of the euro debt.

Vivien Azer

Analyst · Vivien Azer of Cowen & Company

That’s very helpful. Thank you very much. André Calantzopoulos: Thank you.

Operator

Operator

Our next question comes from the line of Erik Bloomquist of Berenberg. André Calantzopoulos: Hi, Erik.

Erik Bloomquist

Analyst · Erik Bloomquist of Berenberg

Hi. Good afternoon. Hello. One of the markets that we haven’t really talked about today was Turkey and there we’ve seen a volume is improved a bit. So I was wondering if you can comment on the outlook for the Turkish market, is the down trading finished or does it look like it’s stable and does that then suggest that there is an opportunity for perhaps some profit growth and -- with the volume base remaining stable or have there been some regulatory moves there that suggest we may have another difficult year following a decent year in Turkey? Thank you.

Jacek Olczak

Analyst · Erik Bloomquist of Berenberg

Well, volumes in Turkey are stable. Illicit trade is stable. Okay. Increased a little bit, which outlines that the underlying volume is even better. I don’t see any change at this stage. I mean excise taxes are in. There was moderate increase in the specific and of the minimum tax. So from a total market perspective, I don’t see any particular change in the trend. Now regarding the dynamics, clearly, there has been some down trading but shares have to -- seem to have stabilized now. And we did very well in the premium segment, particularly with parliament this type all the down trading. So I think we are there for a decent year in Turkey going forward.

Erik Bloomquist

Analyst · Erik Bloomquist of Berenberg

Thank you.

Operator

Operator

Our final question will come from the line of Owen Bennett of Nomura.

Owen Bennett

Analyst · Nomura

Good afternoon, guys. And just a couple of questions. Firstly, I was just hoping you could give an update on the rollout of Marlboro 2.0 in terms of how is it performing with regards to retaining current Marlboro smokers and also I guess crucially is attracting competitive smokers. And also how many more markets are expected in 2015? And secondly, just coming back to Russia pricing, and we understand that you may have gotten a pricing benefit in 2014 from your stake in Megapolis? And could you confirm whether this is correct, and if so, is there likely to be some giveback from this benefit in 2015? Thanks very much.

Jacek Olczak

Analyst · Nomura

The rollout of Marlboro. André Calantzopoulos: Okay. On Marlboro, I think we are very pleased with our rollout. We have 100% retention of existing smokers, which is I think remarkable. And we do see change both in profiles and other all attraction from competitive smokers and the share performance of the brand in the markets where we have rolled out is a clear testimony to the success of 2.0. And we will continue rolling it out. The plan is to be fully down with all the rollouts by early 2016, okay. We are ready in 26 markets and growing by the day. So which is through the planning and we are very happy with it. Now Megapolis is not in the pricing but an item that is below the OCI line, okay. I’m sorry, I’m asking the people that are more.

Owen Bennett

Analyst · Nomura

Okay. André Calantzopoulos: Its income unconsolidated that’s where it is, okay.

Owen Bennett

Analyst · Nomura

Okay. André Calantzopoulos: We have received clearly a dividend, so yes it will be somehow affected by the ruble, et cetera temporarily, but that’s currency clearly.

Owen Bennett

Analyst · Nomura

Okay. Thanks. André Calantzopoulos: Thanks Owen.

Operator

Operator

And that was our final question. I would now like to turn the floor back over to management for any closing or additional remarks.

Nick Rolli

Analyst

That concludes our call for today. Thank you all for joining us. If you have any follow-up question, you can contact the Investor Relations team. We’re currently here in New York. And our next presentation will be at the Consumer Analyst Group of New York or CAGNY Conference on Wednesday, February 18th. Thank you, again, and have a nice day.