Thank you, Vivien. So on ZYN and of course, every quarter will bring its new, I would say, load of news. And I think we see in Q3 another great quarter of acceleration in the velocity that means that where the brand is already even nicely present, we see the consumer offtake accelerating. It just show that this product are becoming more relevant for a growing number of adult user and that's a great news. There is also the geographical dimension on which we elaborated at the time of our Investor Day and which is showing that, while the brand has a certain level of presence on the western part of the U.S., it doesn't mean that it isn't going to grow it further, but it's, of course, bigger than the rest of the country. There seems to be a trajectory that is saying that the rest of the country is going to adopt it progressively, and that is indeed giving also a nice, I would say, trajectory on further growth in the coming quarters and years, of course. We talk here about probably years of very nice growth. So it's great that we have beyond ZYN, two engine, which is really where the brand is already with the biggest presence. We don't see any decrease in the consumer adoption, and we see increase, what we call the velocity. And we see progressively, I think, as well quarter-after-quarter, this geographical momentum building up as expected. Now on the margin, yes, it's true that this growth of ZYN is extremely positive when it comes to margin. Of course, we are going to continue to invest behind this growth potential in the U.S., and we will put the necessary commercial resources to make sure that we maximize the growth potential. But I said it, ZYN is really best-in-class in terms of gross margin for our product in -- at the group level. I'm talking about ZYN in the U.S., but globally in [indiscernible] nice margin, but ZYN in the U.S. is best in class. And that means, of course, that growing ZYN is an excellent news for top line, but also for bottom line. And I think that in the growth of the adjusted earnings per share over the quarter, this is absolutely visible.