Good morning and welcome to PROG Holdings Inc.'s Fourth Quarter and Fiscal Year 2021 Financial Results Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to John Baugh, Vice President of Investor Relations. Mr. Baugh, please go ahead.

Thank you and good morning everyone. Welcome to the PROG Holdings fourth quarter and year-end 2021 earnings call. Joining me this morning are Steve Michaels, PROG Holdings' President and Chief Executive Officer; and Brian Garner, our Chief Financial Officer. Many of you have already seen a copy of our earnings release issued this morning, which is available on our Investor Relations website investor.progholdings.com. During this call, certain statements we make will be forward-looking, including comments regarding our expectations related to Progressive Leasing's GMV and customer payment trends for 2022, including levels of payment delinquencies in write-offs, our capital allocation priorities including potential share repurchases, and our financial performance outlook for the company, and its Progressive Leasing and Vive segments for 2022, including with respect to revenues, adjusted EBITDA and for the company its GAAP and non-GAAP earnings per share. I want to call your attention to our safe harbor provisions for forward-looking statements that can be found at the end of our earnings press release that we issued earlier this morning. That safe harbor provision identifies risks that may cause actual results to differ materially from the expectations discussed in our forward-looking statements. There are additional risks that can be found in our 10-K that we are filing today, which we encourage you to read. Listeners are cautioned not to place undue emphasis on forward-looking statements we make today and we undertake no obligation to update any such statements. On today's call, we will be referring to certain non-GAAP financial measures, including adjusted EBITDA and non-GAAP earnings per share, which have been adjusted for certain items, which may affect the comparability of our performance with other companies. These non-GAAP measures are detailed in the reconciliation tables included with our earnings release. The company believes that these non-GAAP financial measures provide meaningful insight into the company's operational performance and cash flows, and provides these measures to investors to help facilitate comparisons of operating results with prior periods and to assist them in understanding the company's ongoing operational performance. With that, I will now turn the call over to Steve Michaels. Steve?

Thank you, John, and good morning, everyone. I appreciate you joining us today as we discuss our Q4 and year-end results for 2021, and provide you with some thoughts around our expectations for 2022. 2021 was an important year for PROG Holdings. For those of you on this morning's call who have been following us for a while, you know that 2021 marks our first full year as a stand-alone asset-light fintech holding company. You will also recall, at the beginning of 2021, we stated that we believe our new operating profile and the substantial capital we expected to generate would allow us to reinvest in our business, add innovative products and technologies, and return capital to shareholders, all of which I'm proud to report we accomplished during the year. Highlights from 2021 include achieving GMV growth of 15.8% for our Progressive Leasing segment, more than doubling Progressive Leasing's e-commerce GMV production, and scaling our Vive financial operations to profitability. We also entered the Buy Now, Pay Later pay in Four space, with our acquisition of Four Technologies, and created an R&D group to develop and test new fintech products. Perhaps just as importantly, our Board authorized a $1 billion share repurchase program and we returned significant capital to our shareholders through the repurchase of approximately 17% of our outstanding common stock. I'm extremely proud of our team's efforts this past year in driving exceptional results while helping to position us for success in both the near and long term. We delivered 18.3% growth in Q4 GMV in our Progressive Leasing business as compared to Q4 2020. And GMV performance improved for the full year, resulting in a 15.5% year-over-year increase in our gross leased assets portfolio. This larger portfolio should result in continued revenue growth in 2022. Progressive Leasing's…

Thanks, Steve. PROG Holdings' fourth quarter financial results reflect 3 primary trends in the business. First, strong GMV in the period for both Progressive Leasing and Vive Financial increased our overall portfolio size, which should benefit future period revenues. Second, we increased our rate of investment in technology, sales and marketing from the reduced levels during the first year of the pandemic. And finally, we continue to experience the normalization of key portfolio metrics, including customer payments, as we have now reached pre-pandemic levels. As we expected, the impact of increased investment and higher runoffs drove margin contraction from the elevated levels we saw in the year ago period when our customers benefited from higher levels of liquidity, driven by government stimulus. As Steve mentioned, we took meaningful steps during the fourth quarter to better optimize our balance sheet, including the repurchase of $425 million of outstanding shares of our common stock in a tender offer, which we funded through the issuance of $600 million of senior unsecured notes. After the expiration of the tender offer, we repurchased approximately $66 million of outstanding shares of our common stock during the fourth quarter and the first 2 months of 2022. We currently have $509 million remaining under our $1 billion share repurchase program. We will continue to look for opportunities to utilize our strong balance sheet and cash generation to execute against our capital allocation priorities. Now to provide some color on the Progressive Leasing segment. GMV grew 18.3% in the fourth quarter and 15.8% for the year. The continued growth in GMV contributed to our gross leased assets, increasing 15.5% year-over-year. This is the third consecutive quarter that the portfolio has grown, which sets the stage for continued revenue growth in 2022. Progressive Leasing's revenue grew 6% to $630 million…

[Operator Instructions] Our first question today comes from Kyle Joseph with Jefferies.

Steve, I think at this point last year, you were talking about kind of a stimulus sugar high spending that we're seeing. So is this kind of the hangover from that? And I guess, how long would you expect that hangover to last? I guess my question is, do you think this shift recently is more so from inflationary impacts? Or is it the consumer bought a lot of what they needed in the last, call it, 18 months?

Yes, Kyle, thank you. There's a lot that goes in that mixing bowl. I think we came out of a strong Q4 from a GMV perspective with an 18.3% growth. And if you and I will be talking about what we -- our outlook for '22, if we'd been talking about it on Jan 1, we would have a different -- probably a different view than what we've experienced over the last 45 days or so. I think that it all goes into the mixing bowl, as you said. Stimulus, sugar high inflationary pressures. But it's definitely correlated with just Omicron and the COVID impact of people staying home during January. As we said, we're slightly negative year-to-date, but we have improved February month-to-date versus the January trends. We had reports from retailers where they couldn't even staff their stores, and they reduced the operating hours in the week because of people that were sick and quarantining. And so, as you would expect, we had actually increases in GMV on our e-com channels. But since e-comm is kind of mid-teens of our overall business, the in-store caused the overall to be negative. So we expect and we hope that, as the case counts which are coming -- have come down very aggressively -- wane -- we'll get back to a more normalized environment. But then we're coming back to an environment that is a little uncertain, as you said, because we've -- because we're not comping -- we are comping against a pretty heavy stimulus from last year, as well as we're entering into an uncertain tax season which is certainly delayed at the most positive way to spend it. It's going to be delayed. I'm not sure about the demand pull forward, and people bought what they want. I still think there's good demand out there and we expect that, as we move through this next several months, we're going to have improvement and increases in our -- once we get past the stimulus -- and some of this chop will have increases in improvement in our GMV growth.

Got it. Very helpful. Just one follow-up for me just on the pipeline. It's been a couple of years since we've seen kind of a big add. And to your point, it seems like the environment is getting to be one in which a retail partner may desire a financing partner like yourselves more so at this point, with more challenging comps and what not. Can you just give us any update you can on the pipeline and kind of the demand and conversations you're having with the retailers, understanding that retailers have been distracted in 2020 with the pandemic? And to my understanding, you distracted a little bit with onboarding BNPL in 2021?

Yes. You're right there. And as far as the setup goes, we're very optimistic about the year and about the next several years because the opportunity is as large as it ever has been. We're well positioned to take advantage of it. And when there is some chop in the waters, that's when our business shines. It shines for our customers because, coming off of a high liquidity period of the stimulus environment of COVID, they are more in need of flexible point-of-sale payment options, and we'll be there for them. And it can shine for prospective -- current and prospective retail partners as well. So current partners, we can be more important to them and drive higher balance of sale. And as you said in your question, retail partners that we've been having dialogue with, that may have just not prioritized it because of a lot of -- a whole host of factors we have seen in previous cycles, have used these times to kind of lean into a new solution and a new tool to help them drive their businesses as well. So we're encouraged by that and we would think this environment would be more conducive to pipeline conversion in the last couple of years.

The next question comes from Jason Haas with Bank of America.

My first one is on just the overall credit environment. I think in the last few calls, we talked about an expectation that we may start to see some credit tightening above the year which would funnel some more customers down. So I'm curious if you've started to see that yet? And if not, over what sort of timeline you think this year you'll start to see some of that happen?

Yes. Thank you, Jason. And that's what we do expect from a macro environment. We've talked about kind of this normalization or return to normal and having -- it has kind of 2 phases or 2 prongs. One is, we expect higher write-offs, which we are experiencing and expect within our normal ranges. But then two, it should be -- it should lead to a removal of the headwind from -- on GMV, and that can come in a couple of forms. One would be just customers needing more point-of-sale payment options, or normal kind of core customers; and then two, a tightening of the supply above us in the stack, and that's what you're referring to. I will tell you, right now, I believe that the early innings of this kind of return to normal is impacting our customer more than the prime customer, from a credit performance standpoint. And that is pretty common sense just because our customer would probably burn through any kind of savings or cash reserves more quickly, and they were a bigger beneficiary of the stimulus. So we have not seen to date a material change in the application funnel above us. But as this kind of continues and inflation continues to be pressure in gas prices as part of inflation, we do expect that that next marginal group of customers above us on the FICO stack will -- less of them will get picked off by credit supply above us, and they'll flow into our market. But there will be a lag there, as we've been talking about for several quarters. And we're not seeing it right now, but we would expect kind of, as the year goes on, that phenomenon will happen.

I guess a follow-up question to that. Where do you see the financial health of your customer right now as compared to the pre-pandemic levels? Do you think we're sort of back to where we were prior to the pandemic? Or do you think that customer still has some extra money? And then I guess, going forward, are we sort of rooting for that customer to get into a worse financial position so -- and maybe drives more usage of lease-to-own? Or do you, I guess, want things to kind of stay stable? I guess, another way to ask the question is sort of like, what sort of economic environment do you think you need to take the guidance this year? Or is it sort of independent of what the macro does?

Yes. So the customer, as it relates to pre-pandemic, I mean I think if you just assume that the stimulus has kind of been spent or burned off, then you get to more apples-to-apples. And I would say that employment is better, right. Employment was great coming into the pandemic. Employment is very good now. There has been some wage inflation, but we're experiencing food, energy and housing inflation like we haven't seen in decades. And so, the customer is probably under a little bit of stress. But our customer -- I've been dealing with this customer for nearly 30 years, and they're very resilient. And they're not going to adjust overnight, but over a period of time, they will make adjustments and get back to their normal environment. So I'd say they're kind of at par to slightly more stress than they were pre-pandemic just because of the inflationary pressures, even though employment is good and there has been some wage inflation. As far as the macro environment, clearly based on the last 45 days, we're not immune to the macro environment because applications just haven't come through. But we like -- we want employment, right? That raises all boats or all ships, and that's -- the outlook for that for this year is good. The Goldilocks macro environment for us would be great employment and a little less money flow in the market from a credit supply standpoint. Those things don't normally happen together. But we put our outlook out there based on what we know now. But we do anticipate, as the year sequentially progresses, we'll have improvement, and we're excited about not only our -- the lease business, but some of the other things we're working on and conversations we're having with retailers. And we think that even though this -- the margins and the outlook is a little bit of a pause in our historical history of growing, earnings were set up well for the next several years.

The next question comes from Bobby Griffin with Raymond James.

I just wanted to first touch on cash flow generation of the business, and we had multiple companies report this one. So my apologies if some of this was addressed in the prepared remarks. But if you look at this year and the free cash flow as kind of a conversion of EBITDA, roughly 60%, is there something this year that's abnormal? Or is that conversion at a decent rate to assume going forward? And then, I guess the second part of that is, if you take next year's guide and use that same conversion implied another great year -- really strong free cash flow, leverage is really low in this business. You don't want to build cash, like shouldn't -- couldn't the business hold more debt and buyback a lot more stock than it already has?

Yes. Thanks, Bobby. I mean that is one of -- the great parts about this business is the cash flow generation. We've talked a lot about -- even at very high growth rates, it can still at least self-fund, if not generate free cash flow. And I assume when you meant this year as far as kind of as is normal, you're talking about '21. And I would say, with -- the caveat of timing matters. Like GMV growth and timing matters. I would say that there was nothing abnormal in '21 as it related to the business's ability to convert EBITDA into free cash flow generation. And we would expect -- we don't guide to free cash flow, but I would expect -- we would expect '22 to be another strong free cash flow generative year. And when we thought in the fall about the tender and our desire to bring shares in and shrink the cap, it wasn't the end of our capital return campaign or strategy. It was one way to execute. And so we would -- our capital allocation priorities haven't changed. We've got organic growth, which we can kind of check that box. We're fortunate in that regard, continue to look for some M&A, and then return excess cash to shareholders. So, I would expect that we'll continue to return cash to shareholders this year and into the future, absent some potential M&A opportunity. We have said that we like to stay in that 1 to 1.5 turns of leverage, and that's for a lot of strategic reasons related to using the balance sheet to position us for strength for potential retail partners and to be able to not have anybody concerned that we can't fund that growth. But we've got room there as well as cash generation.

Okay. And I guess the second question for me. You called a little bit out in the prepared remarks, but the SG&A level of the business going back above pre-pandemic levels, and some wages and things like that. But is it structurally just more expensive besides the wages to operate this type of business today? I mean, maybe include the drag from the Four and other acquisitions that you called out. But is that just a new normal today where there's just a bigger SG&A level that has to be in this business? Or are these investments going to start to see ROI where we can have some return in the future either through growth or better -- getting SG&A back in line with pre-pandemic levels?

Yes. Thanks for that. I'll start and Brian can jump in. But, yes, I would start by saying, there's nothing structurally that has changed during the pandemic that it's just more expensive. With the exception of the fact that compensation cost and the war for talent has really impacted us across all levels from premier developer and engineers to even filling a really professional and customer-centric contact center. So there has -- we have seen some upward pressure there. If you go back from 2019 to the end of 2021, we grew revenue at 25%, and we grew SG&A at like 23.8%. Now if you look at the -- what we expect for 2022, it reflects continued investment in SG&A, and a little bit of more muted revenue growth than we expected because of the GMV headwinds that we've experienced here in the first few months. And as you guys know from our revenue recognition, early GMV has a bigger impact on the calendar year than later GMV, and that's just kind of where we are as we came out of the gates. We continue to have a -- what we refer to as an investment layer, and you acknowledged that. We're not optimized for profit, we're geared for growth. And we do believe, we wouldn't be making these investments if we didn't think they had a positive ROI. We expect that some of the e-com plug-ins as well as new products and other things that we're developing and launching to help our retailers and even our direct-to-consumer motion, will provide growth and have a positive ROI even in -- later in '22 and into '23 and '24. So, short answer is, there's nothing structurally that has made it more expensive. We're continuing to invest and not running it for the next quarter or 2. We're running it for the long term, and we think those are the prudent investments.

The next question is from Anthony Chukumba with Loop Capital.

I guess my first question -- over the last 12 to 18 months, we have seen some consolidation in the industry, right, Rent-A-Center buying, CIMA, and then FirstCash buying American First. I guess, what are you seeing from a competitive perspective for large sort of national partners and even more kind of the small 10-20 door chains? Anything that you've seen that's changed with the consolidation that we've seen?

Yes. Thank you, Anthony. I mean, we've talked about this before, but we haven't seen the -- as you mentioned, the small 10, 20 door chains. It's always very competitive. It remains competitive, and we expect that to continue. The enterprise accounts or the national accounts, the conversations we're having, we would expect that the folks that don't have a solution now would be talking to multiple parties, and we feel like we've got -- we're well positioned to win more than our fair share of those processes. But generally, as I've said before, I think it's less about consolidation. I mean the -- as you mentioned, the CIMA and AFF and then -- and Catapult, I think it's a positive thing for the industry, and I believe that it actually helps us just because -- the multiple competitors being public and reporting and having the similar kind of investments in compliance and infrastructure levels of playing field a little bit, and is healthy for the industry from an optics and a regulatory standpoint. From a competitive standpoint, it's -- they're not new competitors. They may be more well-funded from a balance sheet standpoint. But we continue to believe that our track record and our partner network speaks volumes about our ability to drive business for perspective for that pipeline conversion.

Next question comes from Brad Thomas with KeyBanc.

I wanted to circle back on just GMV and its relationship with sales. Obviously, a metric you all have been disclosing since you became a stand-alone company, but we're still kind of getting used to it and connecting the dots between it and the income statement here. So it seems to me that what's probably the biggest headwind between the GMV growth and the reported revenue growth is the write-offs going higher. And so, as the write-offs start to get more normalized and you're not seeing an increase in those year-over-year, it would seem that perhaps the reported revenue growth starts to track more in line with GMV. I guess the question would be, is that the right way to think of it? And any more thoughts on how we should think about connecting the dots between those 2 items?

Yes. I'll probably let Brian chime in here. But I would say that there's not -- I'm not suggesting there's not a correlation, but as far as revenue growth or reported revenue growth, write-offs would not be -- have an impact on that. The other side of the allowance, which is the AR allowance or the accounts receivable allowance, would have an impact on revenue, because it's a contra revenue account. But I should -- I'll let Brian chat.

Yes. I think the metrics that I would watch is, you're kind of analyzing the revenue trends. The portfolio -- the leased asset portfolio that we have on our balance sheet, watching the growth rates there is going to have more of a correlation between that and the revenue. GMV feeds into that leased asset balance, and then, revenue, over the course of time, will fall suit with that leased asset. There's a little bit of noise as you look over the last couple of years in particular, because 90-day buyouts have been elevated to levels we've really never seen in the history of the business, given the liquidity of the consumer. And so what's happening is, we're getting a lot of those buyouts happening, that have been recorded as revenue in the period of buyout. And so, that's lifted 2021 revenue, lifted 2020 revenue. And so that's part of that normalization dynamic that you're seeing. 90 days are starting to trail off, as expected. So that's going to have a bit of a downward impact on your revenue relative to the last couple of comps. So I would just keep that in mind. But in a normalized state, as things return to normal, you're going to see revenue trend over the course of an annual period, in line with the portfolio, all [indiscernible].

Got you. So Brian, it's more a function of the 90-day buyouts normalizing rather than the write-offs?

Yes. You've got -- the write-offs are down in operating expenses. As Steve mentioned, the AR reserve and the change in the AR reserve, certainly that is an offset to revenue. But I think at -- in order of magnitude, what's going to matter over the course of time is the 90 days getting back to a normalized level, and then you'll start to see revenue kind of fall in line with the portfolio.

Got you. And as we think about the revenue guidance for about 4% to 8% growth, what's the GMV forecast for the year?

Yes, Brad. We didn't guide specifically to the GMV, but as you can -- obviously, there's a relationship there. And if we're starting the year a little soft, and that we're slightly negative year-to-date and then we're going to be comping against another sizable stimulus here in the back half of March and April, the math would just imply that you have to be kind of in a double-digit GMV growth in the last kind of 7 or 8 months of the year in order to comfortably be within those revenue ranges. So -- and that's -- our expectation is that we get through this next several months and get back to those levels. If we were -- as I mentioned to Kyle, if we were having this chat before Omicron impacted applications and retail -- just robustness, we would have expected GMV roughly where we were in 2021, which is a really strong level.

Yes. Really helpful. A couple of other quick housekeeping items, if I could. I know that part of the narrative at the third quarter earnings was, we were getting a return to kind of normal conditions and margins and write-offs a bit faster than probably anybody expected. I guess, just as we think about the last few quarters, I mean, would you think of 4Q as having been pretty normal as we look at the 11% EBITDA margin and write-offs in the middle of that 6% to 8% range? Is this the first kind of normal quarter to be comping off of, and that we've got 3 quarters where we still have to kind of get to normalization? Or would you think of -- there's still being issues that we need to normalize on, or even the 3Q might have been more of a normal quarter? I just I'm curious how you think of -- if we're getting back to more of a normal trend here.

Yes. I think it was certainly a step in that direction. And I think when we talk about our annual targets, it's important to remember these are annual targets. And certainly, you see some variability throughout the year and any -- given the seasonality dynamics, 90-day, et cetera. But you're right. We -- as I mentioned in my prepared remarks, we are seeing some of the delinquency trends basically reach pre-pandemic levels, and I think that flows through. And I think it's important to note, with respect to the portfolio overall -- and we've hit on this before. But we feel like we have a high degree of control over the portfolio yield and the lease outcomes, and that's a function of a couple of things. That's the short duration of the portfolio. Average life is just over 6 months. And so, we start to see things. We start to sense the winds are blowing a little bit of a different direction. We're able to make changes in our decisioning posture. We got to really make sure we stay in line with those desired economics. And so, as we return to normal as we see those delinquency trends start to get back to a place that we saw in 2019, we always start to have a path towards that 11% to 13%, and we'll be watching real indicators and are very focused on maintaining those bonds of the portfolio.

I would just add, Brad, on that, that, Q4 kind of from a write-off standpoint is right near the middle of that range, and that's kind of what we consider normal. There'll be some puts and takes. We talked about SG&A, but there's also -- due to that 90-day buyout dynamic, there's some potential upside in that gross margin level. So that's -- those are the things you have to take into consideration. We're thinking about the annual range for -- even on the guide for the Progressive Leasing segment, still low to low and high to high, somewhere around that 12% range from an EBITDA margin standpoint.

The next question comes from Michael Young with Truist.

I wanted to start with just the share buyback capacity. Are there any -- you've kind of touched on cash levels, availability under the revolver and kind of leverage ratio. Are there any other limiters on how aggressive you can be in terms of additional share repurchase, whether it be float considerations or anything like that with the Board that would limit your ability to be aggressive here?

Yes. Thanks for the question, Michael. I think our stated kind of comfort level in that 1 to 1.5 turns of leverage is the thing that would be the most -- and that's the range, obviously, and it's not a point in time, but that would be really our driving lens that would go into the analysis. We have some financial covenants, but they're way higher than our comfort level. So that would not be something that we would bring into the consideration. Float is always part of the analysis. But we do think that -- as you saw, we bought back shares since the expiration of the tender, and at these levels, continue to believe that the value of the stock and of the business are not being properly reflected. So it's a good investment. So, as far as aggressiveness, we do have cash, we do have cash generative abilities, and we do have that revolver. But we're going to keep dry powder on the balance sheet because of the opportunity to continue to grab that unserved TAM that's out there.

Okay. And just to be clear, you mean, you would still pursue M&A even with the stock at these levels?

Well, that would -- I mean, the stock and our view on its ROI would be a hurdle that we would put some M&A up against. So it's not -- it wouldn't be blind. It would be -- everything would be part of the analysis. And I wouldn't foreclose M&A, but with these levels, it makes the M&A hurdle higher.

Okay. Fair enough. And last one for me, just if we kind of think about the things that are pushing the growth down, obviously, there's the whole kind of in the first quarter here with Omicron. It seems like things could snap back. What are sort of the positive or upside potential drivers as we move throughout the year, that could result in either the high end of the range or upside to the range, since we've talked about a lot of the negatives so far?

Yes. Thanks for that. I'd like to focus on the positives, too, because we're really bullish about the business, even notwithstanding this start. I think -- the customer, as I said, is resilient. They're going to -- they will figure it out. Retail, I hope will also be promotional, and supply chain will fix or heal somewhat. We internally have a lot of great things that we're talking to our partners about, as far as enhancements on our e-com flow or ways to use some of our products and technology, to make the customer experience better and quicker at the retailer's point-of-sale, and we touched on it in our remarks -- in my remarks. But the -- our marketing, our co-marketing, that branding has great legs, and is really being embraced by our retailers. I think we've got big opportunities there. And that does -- as we've talked about a number of things, it not only drives GMV for us, but it really cements the value of our partnership and the value of our database and ecosystem that we bring to bear for our retailers. We continue to believe these retail partnerships and that customer acquisition channel is very powerful. But the more we partner with these large enterprise accounts, the more data that we can provide to them. Showing how much we're driving incremental into their environment really serves to make that partnership more durable and more valuable. So, those are the types of things that we think -- like, we've got a marketing calendar with our partners. We've got a -- for lack of a better term, a tech prioritization calendar for certain things being slotted in, in certain quarters. We're realists. Those things slip sometimes. So we're being a little conservative on how much that can drive GMV. But we certainly are subject to macro, but we're not sitting back waiting for it to happen to us. We're managing the business and executing, and looking for ways to drive business for both our retailers and us, and feel good about where we'll be in the back half of '22 and certainly beyond.

The next question comes from Vincent Caintic with Stephens.

Just some kind of quick follow-ups. So, for the GMV, I appreciate the color you've given so far. And just because I know people are sort of sensitive to it, but the -- so the first quarter of 2022, seems like that's sort of trend tougher, and perhaps the first half of the year, we should sort of -- expecting it to be down on a year-year basis and then grow in the second half of the year. I just wanted to confirm that. And then sort of -- you talked in your prepared remarks about some things, initiatives you're taking, for example, the kind of integrating with partners, online platforms, you're developing complementary fintech products. Maybe if you could discuss that and sort of the impact you expect on GMV as well?

Yes. Thanks, Vincent. Yes, I mean -- Yes, at the risk of guiding quarterly GMV, which is tough. Definitely, Q1 is -- we're sitting here slightly negative. We have seen some improvement, but we're also going to be dealing with an uncertain tax season and comping against that stimulus from last years. I would not expect negative for the first half of the year, but we expect sequential improvement in GMV as the quarters move on. And so -- and then back to my comments to -- I think, Brad -- about where that math kind of shakes out as it relates to our other investments in-store that we bought last year, as well as these other fintech products. We're excited about them. They're in various stages of development slash testing, and we look forward to talking to you more specifically about them over the next several months. We believe they're complementary and can help drive the lease business and drive GMV. As far as meaningful impact in 2022, that's probably not in the cards. But over the next several years, we do believe there -- they will have a strong participation in our -- in the GMV growth for the leasing segment.

Okay. And then, maybe if you could talk about some of the investments you're making as well to drive GMV. And then sort of, how are you're putting guardrails around the investment? Should you sort of think about 11% to 13% EBITDA margins are sort of the bogey maybe, but you're -- to the extent you can get above that spent prone investments for the GMV. And is there any particular investments that you're looking at now?

I mean, the investments are embedded in the outlook. They're embedded in not only the PROG leasing outlook from an SG&A standpoint, but the PROG Holdings outlook. And both of those happened to be within the 11% to 13% range. We're certainly not running the business on a quarter-to-quarter basis. We're running it for the long term. We believe these investments are prudent. But we're also -- we also understand we have to manage the business, and we do have some control. Well, we have control over the SG&A, and that's something that we'll look at to run within those guideposts. But as far as the investments, they really go back to the things that we're just talking about, kind of leaning into our innovation of the LTO product, whether it be the direct consumer motion, the marketing, the e-com plug-ins, the better integrations on customized platforms, and then some of these other complementary fintech products that are captured in that other bucket in our outlook.

The next question is a follow-up from Anthony with Loop Capital.

Just a real quick one, and you've kind of addressed this a little bit in some of your answers to the previous questions. But just any update in terms of your e-commerce integrations with your big retail partners?

Yes, Anthony. We made good progress in 2021. We've got -- as I mentioned earlier, about this kind of tech priority, and being slotted in, in the quarter, as we've got plans with basically our key retailers that aren't already transactional in 2022. But we don't stop there, right. The ones that launched in 2020, they were enhanced in 2021, and we'll continue to try and make the process better. E-comm is a bright spot. As we mentioned, it was -- it grew 151% in 2021. It was 18% of GMV in the quarter in Q4. We expect that we'll continue to grow faster than the overall GMV. We don't have a target, as I've said, in the past, because we want the customer to choose what channel they interact with us on. But it's my expectation that, that 15.2% of GMV for '21 that came from e-comm, it will be higher in 2022, because that's basically what customers and retailers are asking for.

This concludes our question-and-answer session. I would now like to turn the conference back over to Steve Michaels for any closing remarks.

We thank you guys for joining us today. We look forward to continuing to communicate with you about our 2022 plans and having 2022 ramp, as the year goes on. Thanks to all the PROG family out there for taking care of our customers, and we'll talk to you again in a couple of months.

This conference has now concluded. Thank you for attending today's presentation. You may now disconnect.