Glenn Williams
Analyst · Wells Fargo. Please go ahead
Sean, the short answer to your question is, yes. I mean, we have a tremendous amount of discipline around our processes of trend monitoring and trend tracking and also evaluation of whether we see a trend moving in a positive direction so that we can validate that it's good and repeat the success or if we see a trend moving in a negative direction so that we can correct course. So this is something that we monitor and deal with real-time. And we have the ability to see those trends not only obviously on a company-wide basis, but we drill down to sales organization level, local office level and even individual producer level. And so as we see a trend moving in the negative direction, for example, persistency that we're discussing today, the first thing that we'll do is I'll change our company messaging to increase focus and awareness on something that I want to make sure is a top priority for our sales force. And I think our discussion today is a good example of that. In addition to that, we implement programs to assist the sales organizations or offices or individuals that might be the ones that the trend is most pronounced. And we see first and get in touch with them, send people to work with them to help them with the things that you can do to or make sure that you're in the right market, that your sales process is identifying the level of commitment of the client and that you have the right customer service follow up and so forth to reverse a trend, if someone has a negative persistency trend at that level. And then finally, we do have a compensation penalty system should poor business practices continue. So yes, I mean, we not only monitor them at real-time, but we have processes in place that can handle that. But as Alison said, I think the most important thing to recognize is as we look at the middle market, there is huge opportunity not just for growth, but for quality growth. I mean, our average client continues to be very similar to what it's been in the past, mid-30s, average household income of $60,000 a year with a range that extends roughly from $30,000 to $100,000. So it's in the dead center of the middle market, where there is a huge protection gap. And so we believe there's an opportunity there for positive growth that far outweighs any potential side effects or unintended consequences.