Marc Swanson
Analyst · Truist Securities.
What I'll go back to is a couple of things. I mean, one, you kind of acknowledged it, and we acknowledge it clearly that we're operating in a good economic environment. So that's obviously benefited us. But setting that aside, I think of a number of things that -- I've been at this company a long time, and I see us doing better than we have before but with still areas to improve on. And certainly, one around our revenue management team and optimizing our pricing and how we look at products, how we price them, how we promote them, that type of thing. I think that work has got us -- has done well but still a lot more opportunity there, especially around understanding, testing and optimizing what promotions are really driving people, what are the key levers that we can pull that we know will have a direct impact, that type of thing. On the marketing side, again, I think a lot of opportunity there. Some things, we've done better, but I think things we can continue to do better, to generate demand, to stimulate people to come visit. We will have the -- we've benefited some here in 2021. And I think certainly very early innings of our mobile app and CRM implementation. So realizing the full potential of those over the next several years, I think, is, again, a good backdrop to growing our per caps. And then you layer on top of that, we did this growth this year without any international attendance -- or I shouldn't say without any, but very little international attendance. That will eventually, we believe, be a tailwind at some point for us, and those folks generally tend to spend more on an in-park basis. And then you layer on the things we're doing in the park, the new venues, the new menus, the new offerings, the expanded events, reasons for people to come visit, and then the lineup of rides and attractions. There's just a lot of things that I think we're doing in our parks to get people excited about, the investments we're making in the product. Those things, I think, give us pricing power as well. So you put all that together and I think, certainly, we still have runway there with our per caps.