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Portillo's Inc. (PTLO)

Q4 2024 Earnings Call· Tue, Feb 25, 2025

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Transcript

Operator

Operator

Hello, and thank you for standing by. Welcome to the Fiscal Fourth Quarter 2024 Conference Call and Webcast. I would now like to turn the call over to Kyle Nelsen, Vice President of Investor Relations at Portillo's Inc. to begin. Thank you.

Kyle Nelsen

Management

Thank you, operator. Good morning, everyone, and welcome to our fiscal fourth quarter 2024 earnings call. You can find our 10-Ks, earnings press release, and supplemental presentation on investors.portillos.com. With me on the call today is Michael Osanloo, President and Chief Executive Officer, and Michelle Hook, Chief Financial Officer. Any comments made here about our future results and business conditions are forward-looking statements. They are based on management's current expectations and are not guarantees of future performance. We do not update these forward-looking statements unless required by law. Our 10-Ks identify risk factors that may cause our actual results to vary materially from these forward-looking statements. Today's earnings call will make reference to non-GAAP financial measures, which are not an alternative to GAAP measures. Reconciliations of these non-GAAP measures to their most comparable GAAP counterparts are included in this morning's posted materials. Finally, after we deliver our prepared remarks, we will open the lines for your questions. Now let me turn the call over to Michael Osanloo, President and Chief Executive Officer of Portillo's Inc.

Michael Osanloo

Management

Thank you, Kyle. Good morning, everyone. Thank you for joining us for our year-end call. Now before I dive into our results, I do want to take a moment to recognize and thank our incredible restaurant team members. Their hard work, dedication, and passion are what make Portillo's Inc. special. Every day, they bring energy to our guests, delivering the unrivaled experience that keeps people coming back. Their commitment to excellence has been instrumental in elevating our brand, and I am very grateful for everything they do to drive our success. Now for the fourth quarter, our same restaurant sales were up 0.4% and our full-year comp was a negative 0.6%. Total revenue for the quarter was $184.6 million, and full-year revenue was $710.6 million. Restaurant-level adjusted EBITDA for the fourth quarter was $45.2 million and $168.1 million for the full year, with a margin of 23.7%. We saw good top-line momentum in Q4, especially with the addition of kiosks at all of our restaurants, driving a comp lift of more than 1% through mix. We believe there's still a lot of untapped potential with kiosks, and we're excited to continue exploring their role in our business. Our team has also done a nice job of controlling costs, particularly in labor and G&A. This has enabled us to drive strong cash flow in the business. We carried solid traction into January, but industry headwinds, including weather in February, muted some of our early momentum, similar to what you heard from others in the restaurant industry. Looking ahead to the rest of the year, we're really excited about the plans we're executing. Our four key traffic-driving strategies are: number one, expansion of kiosk usage and functionality; number two, advertising beyond Chicagoland to increase brand awareness; number three, the launch of our…

Michelle Hook

Management

Great. Thank you, Michael, and good morning, everyone. As a reminder, from a year-on-year comparable basis, the fourth quarter of fiscal 2024 was a thirteen-week quarter, and the fourth quarter of fiscal 2023 was a fourteen-week quarter. During the fourth quarter, revenues were $184.6 million, reflecting a decrease of $3.2 million or 1.7% compared to last year. Total revenue was negatively impacted by $13.9 million due to an additional operating week in the fourth quarter of 2023. Excluding the impact of the fifty-third week, revenues grew 6.1% in the fourth quarter versus last year. Our revenue growth in the fourth quarter was driven by growth from non-comp restaurants and same restaurant sales growth. Restaurants not in our comparable restaurant base contributed $8.6 million in revenue growth during the fourth quarter. Same restaurant sales increased 0.4%, which drove revenues up approximately $600,000 in the quarter. The same restaurant sales were attributable to an increase in average check of 4.1%, partially offset by a 3.7% decrease in transactions. The higher average check was driven by a 4.7% increase in certain menu prices, partially offset by product mix. Comp on a two-year stack basis was 4.8%. We did not raise prices in the fourth quarter, keeping our overall price increase at 4.7%. In January 2025, we implemented a 1.5% price increase. Since we had a price increase in January last year roll off, our effective price increase for the first quarter of 2025 is now approximately 4.4%. We also made pricing adjustments in March and June of last year, and we'll continue to assess pricing throughout the year. Our goal is to ensure we continue to provide a strong value proposition to our guests. As we look to 2025, we expect our revenue growth to continue to be driven by the opening of…

Michael Osanloo

Operator

Thanks, Michelle. We remain committed to driving world-class economics in our restaurants and lightening our capital spent. Our focus is on accelerating revenue, expanding margins, and ensuring that every dollar we invest, whether in new restaurant builds, technology, or operation, delivers strong returns. With the deployment of our loyalty program, a revamped approach to marketing, and a sharpened focus on operational excellence, we are building durable traffic drivers that we can leverage quarter after quarter. With a disciplined approach to development and an emphasis on efficiency, we will continue to grow profitably, strengthening the guest experience. This is how we'll deliver 2025. Thank you. Thank you. That concludes our formal remarks. As always, thank you for your interest in Portillo's Inc. At this time, we will open up the line for questions. We ask that you limit your inquiries to one question and one follow-up question. The first question comes from the line of Sharon Zackfia with William Blair. Please go ahead.

Sharon Zackfia

Analyst

Good morning. I guess just one clarifying question, Michelle. On the weather year today, I mean, is it fair to think is there any way to quantify the weather impact you've had through late February or maybe just give us an idea if we should expect the first quarter to be below the full-year guidance?

Michelle Hook

Management

Yeah, Sharon. We're not haven't quantified the weather impact. As we sit here today, we're just starting to get into, I think, some warmer weather here in Chicago and in the Midwest. Our trends, as we said in January, we came out of the gate stronger. February has been impacted. We still have a whole month to go, Sharon. So you know, it's hard at this stage to really say definitively knowing that knowing that we have that. But, you know, we're confident that you know, for the full year, we're gonna be in the zero to two percent range. So that's what I can definitively at least say at this moment. But you know, we're comfortable with the trends, the underlying strength of the business, And as we said, I believe that the momentum we have with loyalty as well as the advertising that took effect in Dallas will take hold as we come out of Q1.

Sharon Zackfia

Analyst

Thanks for that. And then I did have a question about the drive-through speed. So that forty-five seconds that you're seeking to recoup, is there any kind of rule of thumb on what that does for you in terms of throughput or incremental traffic you can get through the drive-through? And is there any gating factor to kind of rolling out this test pretty quickly across the rest of the system if it continues to be successful?

Michael Osanloo

Operator

Hi, Sharon. Good morning. Yes. We're really excited about the drive-through speed. And, you know, as a rule of thumb, every thirty seconds of improved throughput in the drive-through is equivalent to one point of comp. So the test is going very well. It's relatively straightforward for us to expand and deploy as quickly as possible. There's a little you know, you always run into a little bit of permitting issues, things like that. But my expectation is that if the test continues as well as it has been, we will get this deployed and it will have a full impact for the back half of the year.

Sharon Zackfia

Analyst

Thank you.

Michael Osanloo

Operator

You bet. Thank you. Next question comes from the line of David Tarantino with Baird. Please go ahead.

David Tarantino

Analyst · Baird. Please go ahead.

Hi. Good morning. Was wondering if you could elaborate on what you're seeing in the restaurant of the future prototype, you know, in particular, sales and margin as you look at kind of the initial performance? And I know it's early, but any insight you could offer would be helpful. Thanks.

Michael Osanloo

Operator

Here's what I'd say. I'd say there's no like, in terms of revenue, traffic, the feel, the ability to operate and execute, we're thrilled. There's no difference really between that and a more traditional prototype. It feels like a really good restaurant. It provides a Portillo's Inc. experience, so we're really excited by that. I think it's emboldened us to be more aggressive with 2.0. I think we feel like there's still some space that we can take out of the restaurants and that even the restaurant of the future is still plenty built and set so that we feel like we can get a little bit more capital efficient in the next iteration. I think you were referring there's a question behind your question, David. We have not pushed the needle yet on operational efficiency in the restaurant of the future. But, you know, we do expect and plan to generate some incremental efficiencies given it's a smaller restaurant, given that there's less need for labor, given there's less need for your utility and energy usage. So we're very excited by that, and we'll, you know, we'll reveal what's going on with that once we feel.

David Tarantino

Analyst

Great. And I think Michael, you've streamlined the menu in some of the new locations, so could you comment on what you're seeing from that exercise and what the benefits of that might be?

Michael Osanloo

Operator

Yeah. It's a great question. So as you noted, in Houston, we have conducted a test with a streamlined menu. We took somewhere between fifteen and twenty percent of the SKUs out, and it tends to be the tail, the things that are low P mix. There's been the only negative feedback from guests were on our Italian sausage at our Maxwell Street, our Polish sausage. So we've actually quickly added those back into Houston to some great fan favor. But there's been no impact with the rest of the tail. And so we're really excited about that. As I'm sure you can imagine, it reduces complexity in the kitchen. It's an aid to throughput. It's an aid to accuracy, and it streamlines supply chain and supply chain costs. So we think that we have unlocked something important there. It frankly is also an enabler to achieving Restaurant of the Future 2.0 when you just don't have to store that much stuff in your coolers, in your freezers, and it does help you reduce some kitchen equipment. So we've been watching that very carefully. We're very excited by it. And I think there's an unlock there for us going forward.

David Tarantino

Analyst

I might go over my limit here, but are you thinking about streamlining the menu elsewhere, maybe in some of your more mature locations as a result of what you're seeing in those locations?

Michael Osanloo

Operator

I think for now, we're thinking of it as a new, a new markets strategy. We're not gonna go back. We're not gonna, like, try to take away beer from our Chicago guests. I think that would cause riots in our restaurant.

David Tarantino

Analyst

Fair enough. Thank you.

Michael Osanloo

Operator

You bet. Thank you. Next question comes from the line of Andy Barish with Jefferies. Please go ahead.

Andy Barish

Analyst · Jefferies. Please go ahead.

Hey, guys. Good morning. Just a clarification. I think I was remembering from ICR that the zero to two does not include the kiosk contribution of my remembering that correctly?

Michelle Hook

Management

No. That Andy, that does include the kiosk contribution that's in the estimate. What we have said is, you know, generally, we weren't modeling significant lifts in the front part of the year because a lot of the strategies such as loyalty, etcetera, are gonna start to roll out as we go into Q2, but it does include the kiosk lift.

Andy Barish

Analyst · Jefferies. Please go ahead.

Okay. Thanks for that. And then anything on I know the drive-through channel's been tougher, and that's a big focus. Obviously, and more impacted by, you know, five dollar QSR promotions and things like that. But was there anything to read from the off-premise order accuracy focus? Have you seen a little bit of weakness in that channel or is the weakest channel still really, you know, kinda drive-through and some of these operational improvements can start to stem the tide there.

Michelle Hook

Management

Yeah, Andy. We definitely see as we continue to say, more softness in the drive-through. Right? When you think of overall, you know, the state of the business and the channels, we're seeing that channel a little bit more pressured. And as we talked about that channel, is more competitive with QSR and that lower-income consumer. But definitely as we think about just order accuracy in general, that's the number one reason why guests are dissatisfied. So speed would be, you know, the number two reason. But accuracy, you know, generally speaking, is what we need to continue to focus on in the drive-through. But then when we look at our just off-premise channels in general, those generally speaking, if we're not alone in this category from a restaurant standpoint, have lower OSAT scores or customer satisfaction scores than your dining or drive-through channels. So as we look at those off-premise channels, whether it's picking up in the restaurant or those delivery channels, we have to focus on guest satisfaction in those channels. And then specifically, focusing on guest recovery. So when we talk about order accuracy, we have to make sure that when we do make mistakes, which we know we're gonna make mistakes, that we recover that guest and treat them appropriately. So that's a focus.

Michael Osanloo

Operator

I mean, Andy said another way. It's relatively straightforward to correct the mistake that we make in the dining room. It's kind of doable even in the drive-through because a guest will notice. It becomes increasingly third-party delivery. And that's why I think for us, we're acknowledging that the bar has to be higher and we need to make fewer mistakes for third-party delivery because those are very challenging to correct and make the guests happy.

Andy Barish

Analyst

Thanks. Helpful. And then just finally on your 3% to 5% commodity inflation, Michelle, how much of beef is locked up at this point?

Michelle Hook

Management

Yeah. On the flats, Andy, we have about fifty percent locks for the full year.

Andy Barish

Analyst

Okay. And anything shape-wise, we should expect, or is it kind of that inflation spread out evenly through the year?

Michelle Hook

Management

Yeah. So you think about inflation over the course of the year. It's looking pretty even at this stage, Andy. I think a little bit more pressure is at least what we're seeing as we get into Q3. And then maybe a little bit easing into Q4. But in terms of know, it's not, you know, extremely rollercoaster-ish, I would say, but a little bit more pressures in Q3 versus the other quarters.

Andy Barish

Analyst

Thank you.

Michelle Hook

Management

Yep.

Operator

Operator

Thank you. Next question comes from the line of Brian Harbour with Morgan Stanley. Please go ahead.

Brian Harbour

Analyst · Morgan Stanley. Please go ahead.

Yeah. Thanks. Good morning, guys. The sales guide for this year, if you had mentioned this, but you what was sort of the I guess I'll ask this more directionally. Just sort of the assumptions for kind of pricing and mix and different pieces. I know that traffic is a big focus this year, but, I mean, presumably you feel like mix is kinda helped by the kiosks and then, you know, pricing. I don't know if you're thinking it would fade a bit or whatnot. Could you just comment directly on that?

Michelle Hook

Management

Yeah, Brian. So pricing obviously is gonna continue to be very fluid for us, but obviously, we expected to take price this year as we indicated. We expected to have positive mix this year, and we expected to come out of the gate with negative traffic. As we entered this year with that improving over the course of the back half of the year. But that guide implies pricing a little bit positive mix and negative traffic for the year. That's what that guide implies. With the traffic trends again improving as we get into the back half of the year.

Brian Harbour

Analyst · Morgan Stanley. Please go ahead.

Yes. Okay. Sounds good. Thanks. Could you talk a little bit about the advertising that you're doing in Texas? And I guess, you know, other plans for this full year, what that looks like, just kinda timing of that.

Michael Osanloo

Operator

Yeah. You know, in fact, this is really we have a great opportunity ahead of us on increasing awareness. We're just the awareness you know, when I look at the awareness in DFW versus Arizona, for example, there's a material opportunity for us and awareness directly correlates to sales in our restaurants. So that's what this is about. There's outdoor, which are large billboards. They're conveniently located on very busy highways. Pointing out where the closest Portillo's Inc. is, and announcing to the Texas community that we're open. The marketing campaign itself is on TV and it's on, you know, it's we know that when we are on TV in our outer markets, it works really well. We've done it in the past when we were penetrating Minneapolis, Indianapolis, we've done it in Arizona. We've done it multiple times in Chicago. And so there's a TV campaign, which is a lot of crowdsourced material from social media, which I think is a wonderful dynamic of using traditional media and current social media, to get the best of on TV. So we're optimistic about it. It's been on the air just a few weeks. And we will definitely report out on how we felt about it towards the end of the quarter.

Brian Harbour

Analyst

So how about are you done with the questions?

Michael Osanloo

Operator

Yes. Thank you.

Operator

Operator

Thank you. Next question comes from the line of Brian Mullan with Deutsche Bank. Please go ahead.

Brian Mullan

Analyst · Deutsche Bank. Please go ahead.

Hey. Thanks. The question on development. I'm wondering if you could update us on the drive-through only or the non-traditional format. You know, where does that stand? I think you opened one last year, do you feel like you've got that format fully ready to go, or do you need to see another iteration or two before you move forward in a more rapid way with those? Just any update on that format.

Michael Osanloo

Operator

Yeah. That we did open one in Orland Park, which is a southeast suburb of Chicago. We've been very happy with it so far, and I think we're getting awfully close on a great format. It's got the restaurant of the future kitchen in it, so it's a smaller, more compact kitchen. But at this point, those that concept is, we're fine-tuning it, making it great. It's not so much being super aggressive with it, but being, I think, thoughtfully growing those. And they make a lot of sense in places where we have density and such for an incremental occasion. So we're gonna keep building them in Chicagoland for sure. And, you know, we're actively looking at a couple of other markets where we feel we have brand awareness and scale to justify the pickup-only location. There was a point I don't know. I don't wanna overcook it, but we are looking at inline locations and airport locations this year. And so we'll communicate that as we have more certainty around those. But I am excited to do a walk-up location, you know, some more of a think of a busy downtown location or a denser population location with a walk-up. So we're excited to try one of those.

Brian Mullan

Analyst

Okay. Thank you. And then a question on loyalty, which is new. Maybe talk about the decision. I think you went with an app-less loyalty program. Just any background there and how we should think about why this was the best option for Portillo's Inc. versus maybe a more traditional app-based approach that we might be more used to seeing. So just any color on that and yeah. Be great to understand.

Michael Osanloo

Operator

Yep. I think everything that the advisers told us and every bit of consumer research that we invested in would suggest that consumers are approaching app fatigue and opening yet another restaurant-based app is just something that they're not as interested in doing. And that the typical usage pattern consolidates down to a couple apps. So we don't wanna try to compete against that. An app-less loyalty program sits in your Apple Wallet or your Google Wallet, and it allows us to communicate to you one-on-one in a very convenient manner. So if you're going in and looking for an airline ticket, a concert ticket, you wanna use Apple Pay for something, the program sits there. It tells you what offers you have. If you want us to or allow us to, we can communicate to you proactively. So if I know you're going into your, you know, your second favorite burger joint, I can remind you how great our burgers are, and I can send you an offer real-time if it's geofenced. So it allows us to do a level of one-to-one customer relationship management that is truly special and unique. And we think that, you know, we've picked the pieces, the best pieces of what all the great restaurant companies are doing and assembled something unique.

Brian Mullan

Analyst

Thank you.

Operator

Operator

Thank you. Next question comes from the line of Jim Salera with Stephens. Please go ahead.

Jim Salera

Analyst · Stephens. Please go ahead.

Hey, Michael. Hey, Michelle. Good morning. Thanks for taking my questions. I wanted to maybe drill down on your expectations for QSR traffic growth in 2025. Since by just by to do, you know, back of the envelope math with pricing and the positive mix commentary, it implies, you know, kind of down traffic for you guys down, you know, high, low single digits to maybe low, mid-single digits. And least the commentary we've heard is, like, QSR industry traffic for the industry is gonna be down, like, you know, call it fifty to a hundred basis points. And so I don't know if you guys have maybe a more conservative forecast on the industry or if you anticipate your traffic to be less than the industry. Yeah. Any color on that would be helpful.

Michael Osanloo

Operator

I think there's just an acknowledgment of the fact that we ended Q4 last year down negative 3.7 on traffic. And so we believe that we will have some traffic momentum this year, especially with rolling out the loyalty program with the marketing that we're doing. With operational improvements. I mean, we've talked about those. But you know, you're not gonna flip the switch overnight. So it's not like you're gonna go from negative 3.7 to positive in the first quarter, especially with some of the weather in February. So what I think, Jim, what we're saying is expect us to steadily improve on traffic over the course of the year. And that, you know, that algorithm is what gets you to the zero to two percent. Same store sales with some modest pricing. We don't wanna you know, no one wants to be aggressive with pricing. We're excited about the mix improvements, but it's modest pricing, some mix improvement, and positive momentum over the course of the year on traffic to get to that zero to two.

Michelle Hook

Management

Yeah. I would just add on it, obviously, to what Michael said, not all quarters are gonna be created equally. Right? And so as we again, implement these strategies, we expect to see traffic improvement throughout the year and then driving that positive trend as we into the back half of the year and exit the year, but obviously, with we didn't expect some of the impacts that we've seen in February, so that creates a little bit more headwinds in Q1 than I think we and others in the industry anticipated. But I don't think that that's an indicator of the fundamentals of the business. But we wanna be obviously we wanna acknowledge, Jim, what the trends are in the industry, what the consumer is feeling. And I think you see some of that as well built into what we believe, our conservative guide is for the year.

Jim Salera

Analyst

Okay. Great. And maybe shifting gears a little bit. Thinking about the new location in Atlanta, any thoughts on what quarter we should see that open up? And I know, obviously, it's not in place now, but just any thoughts on should we expect that opening to be kinda similar to The Colony in Dallas or is there maybe another good comp we should think about as you enter a new market, and that's kind of the I assume, is the flagship store.

Michael Osanloo

Operator

I think it's I think I referenced earlier that it's in the back half of the year. Unfortunately, with our pipeline right now for 2025, most of our restaurant openings are in the back half year. So that's I can't even hazard a guess what Kennesaw is gonna do, to be totally honest with you. You know, we do seem to have a lot of pent-up demand when it's a first in market restaurant. So we're obviously not built we're obviously excited by it, and we hope that it does well, but you know, the volumes are just very, very difficult to predict.

Jim Salera

Analyst

Okay. Great. I'll hop back in the queue. Thanks, guys.

Michael Osanloo

Operator

Thanks.

Operator

Operator

Thank you. Next question comes from the line of Chris O’Cull with Stifel. Please go ahead. Chris O’Cull: Yeah. Good morning, guys. I apologize if I missed this, but Michael, when do you expect to start using the new loyalty program to kinda drive frequency in the Chicago area? And then have you tested any programs or offers to determine what could be most effective? And I'm just curious what those may be.

Michael Osanloo

Operator

It's in I don't think you missed it because I haven't actually said it, but it's in soft launch right now. We're rolling it out to test with our team members. And sort of friends of friends. But we expect to be in full launch mode at the beginning of March. And so my expectation is you will start seeing a positive impact in Q2 as we roll it out and then start using it to drive traffic, frequency, etcetera. So we have a whole host of things that we're planning on doing, Chris. But it would be a little premature for me to share all that. Chris O’Cull: Okay. Thanks, guys.

Michael Osanloo

Operator

You bet.

Operator

Operator

Thank you. Next question comes from the line of Gregory Francfort with Guggenheim Partners. Please go ahead.

Gregory Francfort

Analyst · Guggenheim Partners. Please go ahead.

Hey. Thank you very much. I have two questions. My first is Michael, can you just maybe update us on what the new store maturity curve is looking like in Texas? And how those stores are comping as they enter the store base and maybe year two, three performance there?

Michael Osanloo

Operator

Yeah. I would say it's the newest restaurants in Texas are performing much more like in a more mature market. I think that our strategy of quickly achieving density in Dallas-Fort Worth has been very effective. We now have, you know, we have seven restaurants. We feel like we have good scale, and we feel like we can actively market and, you know, sort of shout our brand to the world. So the, you know, the first you saw that the first couple had these extraordinary curves where enormous volume and then it built it came down. But the more recent ones are much more consistent with what we expect in a mature market, where it starts off at a relatively modest pace, but then picks up from there. So there's less of a curve, more of a ramp on the more recent ones.

Michelle Hook

Management

Just as a reminder on what's entering the comp base this year that's in Texas. So the Colony, our first in market, enters the comp base in Q1. Then the next one doesn't enter the comp base until Q3, which is in Allen. And then we only have one more that enters the comp base in Q4, which is Arlington. So just as a reminder of what's entering the comp base this year, that's what the cadence is for the Texas restaurants. Those three.

Gregory Francfort

Analyst

That thank you. That's helpful. And then just the other question I had was as you go into Colorado and Georgia, you're starting to sign leases. Are those gonna be the six thousand square foot boxes, or is that gonna be bigger boxes? And I guess any changes to kind of the pacing or strategy versus maybe Dallas as a good example?

Michael Osanloo

Operator

On the size of the box, so everything we're building this year is already that smaller box, what we're calling Restaurant of the Future. And you know as well as we do that the process to get a new restaurant in place is anywhere from eighteen months to it can be as much as thirty months. And so we're actively in permitting for the class of 2026. That's what we're doing now. And so that's why we're, you know, we say go on Restaurant of the Future 2.0 today, it's still gonna be mid-2026 before you see that restaurant just as a function of permitting and construction cycle. So everything in 2025 is Restaurant of the Future, is that 6,250 square foot format. With the lower build costs, etcetera. Everything in 2026 will be Restaurant of the Future either 1.0 or 2.0. And so you'll get a blend of lower cost lower size restaurants there. You know, one important thing to note too, by the way, we're not building these restaurants to do smaller volumes. We're building these restaurants to do the volumes that we're comfortable that Portillo's Inc. can and should do. But we're very conscious of what the cash on cash return is on these restaurants.

Gregory Francfort

Analyst

And maybe to increase potentially the white space longer term. And just Michael, just in a follow-up on that strategy. Any changes from maybe how you entered Dallas-Fort Worth in terms of pacing or marketing or anything like that.

Michael Osanloo

Operator

What I love getting to some efficient scale because then it allows us to very efficiently market and start increasing awareness. You know. Like, it took us better part of ten years to get to an awareness level in Arizona that is sort of reasonable. Our goal is to achieve that in Texas in two years. And so we're just dramatically increasing the speed with which people get to know us so that we can, you know, stabilize the business, and become a steady, durable transaction and comp driver out of these markets. So I like getting to scale quickly, Greg. I think it's very important for us. You gotta follow it on with aggressive marketing to build awareness. But one without the other doesn't really work well.

Gregory Francfort

Analyst

Thanks for the perspective. Thanks, Michael.

Michael Osanloo

Operator

You bet.

Operator

Operator

Thank you. A reminder to all the parties question. Thank you. This concludes our today's teleconference. You may disconnect your lines at this time. Thank you for your We have a question. Do you want to take?

Michael Osanloo

Operator

Who is it? It's Ray Pekion from Morgan Stanley.

Operator

Operator

Sure. Yeah. Yep. Please go ahead.

Ray Pekion

Analyst

Hi. How are you? My question is more focused on the drive-through. What are some of the fundamental changes that you're making to the drive-through as it stands today? Just some side comment before I answer that. And, like, in Chicago and in the suburbs, you know, in the colder weather, the way the drive-through window is situated, it's real close to the food. I noticed that when I go through the drive-through, there's, you know, kids are talking to each other with the window open, and the food gets very cold. And it's delivered. Not the end of the world, but not the greatest way to do things. Secondly, I mean, pre-COVID, I noticed that the lines were long because there was a lot of business coming through. And during COVID, a lot of business coming through. I used to drive through thinking to myself, man, look how long those lines are. But when I get in the line, the line would go really fast, kinda like Chick-fil-A goes through now. And, you know, the drive-through has improved, but it's still not as fast as the pre-COVID time period. And I feel that's an intangible that's being missed. That if it was, you know, just a little bit more efficient, I'd be looking at the long line saying, oh, man. Look at there's an intent to go through that line, and you're like, holy cow. Look how long it is. And you're saying that's a lot of business, and you're excited. And then when you get in the line, it goes fast. You're excited to be a part of it. But when the line goes slow, you're no longer excited to be a part of it. That is such an intangible nuance, but it's hugely important. And I think you guys are missing a lot of return business. Residual business that could add up to a lot of money. It's a real basic, I guess, question. What are the fundamental things that you're doing old school that are gonna improve that drive-through as it stands today?

Michael Osanloo

Operator

So, Ray, nice to meet you. This might be better in an offline conversation, but let me just respond quickly to some of the things that you said. I think we've acknowledged on the last three or four calls that we have gotten slower, and it's one of the emphasis on why we're reclaiming that forty-five seconds. We're about forty-five seconds slower than pre-COVID. So hundred percent agree with you. We acknowledge that. It's why we have a number of different initiatives in the drive-through to get that forty-five seconds back. We were actually a minute. We've gained fifteen seconds. We have active initiatives to get that other forty-five seconds back. I'm hoping that you had a one-off idiosyncratic experience when you're talking about the windows being open and kids chitchatting and stuff. So maybe offline, if you can let us know what restaurant you were at. Because that is certainly not normal at a Portillo's Inc. and is not acceptable at a Portillo's Inc. So we can certainly coach up any teams that are doing that because, you know, those windows are automatic. They open and shut with motion sensor, and it is meant to only open when you're passing food in and out. In our newer restaurants, you may or may not have seen that we're actually using a side door with an air curtain that keeps all the heat inside, and that's how we're facilitating food to the guests.

Ray Pekion

Analyst

So generally, no. I'm very happy with Portillo's Inc. The food is fantastic. It's just I know that the drive-through is so key to everything. So

Michael Osanloo

Operator

Yeah. We agree. We love our drive.

Ray Pekion

Analyst

Yep. And I have noticed that an improvement. It's funny you said fifteen seconds because I would say it's about twenty-five percent better than it was. But not quite where it needs to be. And I agree with you a hundred percent. It needs it not only does it need to be where it was, but

Michael Osanloo

Operator

our goal is to get better than we ever were.

Ray Pekion

Analyst

I appreciate your comments. Well, thank you for the information.

Michael Osanloo

Operator

You bet.

Ray Pekion

Analyst

Thank you.

Operator

Operator

Thank you. This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.