In terms of the first part of your question, I think it was around Project Bernanke and disclosure from the State Attorney General's lawsuit against Google, that's a perfect example that obviously made big news in the industry. A lot of buyers saw that, buyers meaning advertisers and agencies, a lot of publishers, of course, saw that. And so a common reaction for them is to say, I knew I was not getting a fair shake out of that walled garden and now I have data points to substantiate that. And so regardless I think of what happens from a legal perspective, that case could take years to play out and I think nobody knows in how it will get decided. The sentiment in the fueling amongst our customer base and prospects is very clear, which is that they increasingly value independent technology providers, transparent technology providers, and people like us that are creating a more direct connection between the buyer and the seller. And so you see our ability to grow based on that through all of the things that we've been talking about, overall growth in our business, growth in Supply Path Optimization, growth with GroupM, for instance. So I think that sentiment creates a very significant tailwind and opportunity for us, and of course, we have to go execute against it and deliver for our customers. But I think we're doing a great job of exactly that as evidenced by the market share gains. Now in terms of the ad perception study, I think an important thing to keep in mind as it relates to Supply Path Optimization is that the incentive to consolidate is really on the buy-side more so than there has been the sell side. So I think publishers will continue to work with five, six, some cases, more sell-side platforms as the technology with header bidding and our rapid solution. Others in the market makes it relatively easy for the publisher to do exactly that. Where the consolidation is happening, those on the buy-side, where buyers are consolidating down to fewer and fewer sell-side platforms because of their desire to have automation efficiency, transparency, high-quality inventory, and all the things that we've been talking about for quite a while with SPO. And I think the GroupM example is a great example of that where they, version one of CFO from maybe dozens of SSPs down to a single-digit number, or maybe a dozen or so. And now in their latest announcement with the premium supply products, the partnering with two assets SSP. So just I think further continuation of that consolidation that's happening across the ecosystem.