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Prudential plc (PUK)

Q4 2025 Earnings Call· Wed, Mar 18, 2026

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Transcript

Operator

Operator

Thank you for standing by, and welcome to the Prudential plc 2025 Full Year Results Q&A Audio Webcast Call. [Operator Instructions] I will now hand over to Patrick Bowes. Please go ahead.

Patrick Bowes

Analyst

Good afternoon, good morning, good evening, everyone. Welcome to Prudential plc's 2025 Results Analyst and Investor Call. Before I turn over to Anil Wadhwani, our CEO; and then Ben Bulmer, our CFO, a couple of housekeeping points. A recording of today's call will be available from Tuesday next week. Our full results package is available on our website, and I'll refer you to the disclaimers and safe harbor wordings in these documents, and they also apply to this call. Anil and Ben will start the call with opening remarks followed by a Q&A. Also on the call today are Angel Ng, Dennis Tan, Rajeev Mittal and Naveen Tahilyani. Now let me pass over to Anil, our CEO, to start us off.

Anil Wadhwani

Analyst

Thank you, Patrick. Good morning, good afternoon, and good evening, everyone, and thank you for joining us today. I would like to begin by expressing my sincere thanks to our retiring Chair, Shriti Vadera. Shriti has successfully led the Board through a period of significant change for Prudential through economic and political turmoil and, of course, the challenges of the COVID period. She has been a strong supporter of the management team throughout our transformation journey. I'm very grateful for her leadership of the Board and her counsel to me, and I wish her all the very best in her future endeavors. I'm also delighted to welcome sir Douglas Flint, as our incoming Chair, who will take up the role at the conclusion of the AGM. Douglas has experience of financial services and strong knowledge of the markets we operate in, and I am looking forward to working closely with him. Turning to our 2025 full year results. I'm very pleased with the high-quality double-digit growth across our key financial metrics delivered in line with guidance and the increased returns for shareholders. This performance reflects the strength of our multi-market, multichannel business model and disciplined execution of our strategy with a continued focus on writing high-quality new business. Both new business profit and adjusted operating profit after tax per share grew 12%, while gross OFSG and dividend per share were both up 15%. Importantly, we consistently delivered double-digit growth in new business profit in every quarter of 2025. We also successfully completed the IPO of our Indian asset management company and increased our holding in our Malaysian conventional business to 70%. We continue to demonstrate disciplined capital management and a clear focus on shareholder value, and we now expect to return over $7 billion of capital to our shareholders between…

Ben Bulmer

Analyst

Thanks, Anil, and hello, everyone. In 2025, we delivered on our guidance, double-digit growth across our key financial KPIs, demonstrating the strength of our diversified multichannel and multi-market business model. We intend to build on this momentum as we work towards and beyond our 2027 objective year. With higher NBP, further growth in our in-force and asset management results, flat central costs and the benefits of our strategic and capital actions, we increased our 2025 return on embedded value to 15%. We continue to see scope to improve this as we progress towards our 2027 financial objective, driven by further NBP growth, a return to positive operating variances and ongoing disciplined capital management. We also reached the inflection points in our capital generation trajectory with gross OFSG up 15% year-on-year, whilst our net OFSG is up 22%. The group's capital position remains highly robust. Our free surplus ratio ended the year at 221% or 204%, excluding the IPO net proceeds, broadly consistent with the 175% to 200% normal operating range we've set out. We were pleased that our financial strength and flexibility was recognized by S&P with its upgrade of our financial strength rating to AA. We updated our capital allocation framework in August last year. We gave guidance of greater than 10% dividend per share growth each year from 2025 to 2027. The 2025 dividend per share increased 15%. We also announced that shareholders will benefit from additional capital returns over and above the ordinary dividend, starting with $500 million this year and a further return of $600 million expected in 2027. This framework is intended to be enduring, and we thus intend for further additional capital returns in 2028 and beyond. Capital above our established 175% to 200% operating range will be assessed regularly and if deemed excess…

Patrick Bowes

Analyst

Thank you, Ben and Anil. I'll now hand over to our conference call operator, Jake, who will provide instructions and then open the lines for questions. Please remember to give your name and organization you represent when asking a question, and you're also welcome to submit your questions online. So over to you, Jake.

Operator

Operator

[Operator Instructions] Our first caller is Thomas Wang from Goldman Sachs.

Thomas Wang

Analyst

It's Thomas here from Goldman Sachs. If I can kind of start with a kind of broad question on growth. There's a few kind of surprises on this set of number. I think China, definitely, I remember in the first half, our guidance was kind of high single-digit MBP growth, but we end up with something close to 30%. Very strong in second half. I just wondering what you see in terms of outlook for 2026? Do you think that we can maintain this momentum into 2026? And secondly, maybe on Hong Kong, slightly slower growth in the second half, maybe not surprising, but I just want to get your thoughts on '26 momentum? And how do you see kind of the base effect? Is that -- how challenging that is, and how confident we are getting back kind of to a double-digit or potential mid-teen growth in Hong Kong? And if I can just -- sort of related to this, I think the '25 growth was mainly driven by bancassurance. Agency channel was just about 4%. I think that's probably tied to Hong Kong as well. Just wondering, can you give a little bit more color on what's kind of initiative to drive that agency growth in 2026?

Anil Wadhwani

Analyst

Thanks, Thomas, for those questions. I guess there are three questions. So just bear with me because I guess it's going to be a slightly long answer as I try to address each one of them. So firstly, let me start with the broader outlook. So we clearly were pleased with the 2025 outcomes. I thought it was a landmark year for Prudential. Our new business profit grew at 12%. Importantly, it was an inflection point for OFSG that grew at 15%. And our transformation execution is getting sharper as well as clearly, our model is underpinned by multi-market and multichannel. And that gives us the confidence to take the momentum that we set for ourselves in 2025 to 2026. As Ben mentioned in his opening comments that we are guiding to delivering double-digit growth across our financial metrics for 2026 as well. Now specifically coming to China, clearly pleased with the 27% growth on new business profit that we delivered in Mainland China, specifically pleased with the improved trajectory and momentum that we saw in the second half of last year, where both bancassurance and importantly, agency delivered strong double-digit growth. At the same time, as you know Thomas, we have been working very hard to retooling our business and driving quality growth underpinned with strong risk discipline processes. And you're starting to now see the evidence of that growth come through. We were also delighted with the fact that our par mix is touched to 40%. It was close to 15% in the prior year. And again, that's a step in the right direction and again, underpins as to how we are managing quality growth with strong risk discipline. I'm not going to give you a market-specific guidance. As I said, the guidance overall is double digit. And…

Naveen Tahilyani

Analyst

Thank you, Anil. So first and foremost, over the last few months, as I've had a chance to spend time with our top agents and leaders on the ground, I'm very convinced that we have some very high-quality top-notch professionals working with us and our agency quality is right up there in these markets. Second, when I look at the different initiatives in our agency strategy, I'm fully aligned, and I think we cover all the bases in terms of both the aspects that Anil mentioned, improving the top-tier productivity as well as looking to enhance the activation and recruitment. Now the top-tier productivity initiative is already working well. Anil already shared the data points over there. As far as enhancing activation through quality recruitment, we are focused on creating professional recruitment schemes, which work on the right capability building for the leaders as well as agents, supporting them with the right technology and the right propositions. One such example is PRUVentures in Malaysia, where this scheme has scaled up in the second half of last year. And for all of last year, this scheme accounted for about 1/4 of our incoming class of recruits in Malaysia. And what is very interesting to see and very encouraging to see is the fact that the retention as well as the productivity of this incoming class through PRUVentures is significantly higher than those coming through other schemes. So for example, particularly on productivity, the productivity of these agents is 6x that of the non-PRUVenture recruits. So our focus right now is to take such professional recruitment schemes with discipline to other markets and make sure we can use that to scale up our recruitment as well as our activation. So that's what we are doing. Anil, back to you with that.

Anil Wadhwani

Analyst

Thanks, Naveen. So just in closing, Thomas, building and scaling our high-quality professional agency force in Asia and that also of a size of Prudential does require consistent commitment and focus on execution. And we are absolutely confident and focused on driving the transformation on agency.

Operator

Operator

Our next caller is Farooq Hanif from JPMorgan.

Farooq Hanif

Analyst

Just on the point of agency, can you just explain why you don't just use PRUVentures entirely for recruitment? And then can you also talk about the technology arms race in terms of the digital tools you're giving your agents? My sense was that -- and I might be wrong, but you were kind of behind, you've come along, you've invested. Do you feel like you're in line or better than your top competitors when it comes to that kind of technology? Second question is understanding kind of the remittances. So the capital position of your subs seems strong. You've remitted quite a lot of capital. Can you just talk about why you've remitted so much capital to the holding given your previous comments that you prefer to keep this as much capital in the subs to earn a higher return? And what's the outlook here? And how will that impact your investment margin going forward? And my last question is will underlying variances, so that's obviously excluding the capability investment. Will they reach an inflection point in 2026? I mean they may turn positive or slightly positive, but what can we model in for that? And how does that differ between sort of free surplus and IFRS?

Anil Wadhwani

Analyst

Thanks, Farooq, and thanks for this question. So let me first take the PRUVenture one, and I'll again have Naveen provide you some greater insights and greater color. And then I will go to Ben on the remittances and the variances question. So firstly, we have seen great success on PRUVenture, for example, in a market like Hong Kong. And the success is what really drove us to now rolling that out in some of the other markets. And again, Naveen has illustrated in terms of the early impact of that witnessed in Malaysia. And our ambition now is to kind of roll that out at a brisk pace across the different markets of ASEAN. But I'm going to stop there and ask Naveen to provide you a greater color both on the extension of PRUVenture as well as the technology enablement.

Naveen Tahilyani

Analyst

Okay. So thanks, Anil, and Farooq, thanks for the question. So PRUVentures, as I said, is a scheme which is about encouraging professional recruitment, both at the leader level as well as at the agent level. To build on the example that Anil already shared of Hong Kong, where this scheme has kind of scaled up over the last year, the increase in number of PRUVenture recruits was 43% and 2/5 of the incoming class was actually from PRUVentures. So Hong Kong is an example of a market where we have successfully scaled up PRUVentures. And of course, we'll continue with these efforts in this particular market. I already illustrated Malaysia, which scaled up in the second half of last year, and we will have the impact of PRUVentures through all of this year in Malaysia. And exactly, as you mentioned, our effort right now is with some customization to take this scheme to the other emerging markets of ASEAN, particularly Indonesia, Philippines, Vietnam, where, as Anil said, we've been kind of looking to improve our recruitment and hence, our activation. Now each one of these markets requires a little bit of customization, a little bit of change to the scheme, and we have kind of -- we have done that, and we are looking to implement that with discipline as we move forward. So that's on PRUVentures and professional recruitment. On technology, we think of technology and agency in two loops. One loop is how do we improve the agent productivity as they think about interaction with their customers. So this is about lead management, prospecting, sales, service and claims management. And the second one is what -- how does an agent and a leader improve their own productivity in terms of realizing what their compensation is, what their…

Anil Wadhwani

Analyst

Thanks, Naveen. Now moving to Ben for the next two questions on remittances and the variances.

Ben Bulmer

Analyst

Yes. Thanks, Anil. Hi, Farooq. So on remittances, look, I continue to guide you to the 70% ratio in terms of the remittance rate for LBU net surplus generation. You're right, I elected to bring up some stock this year from the Hong Kong business. I do like having a balance of surplus in both centrally and in the businesses. I said that before, we like to have agility locally. We have stakeholders to manage. That said, I'm not going to leave excess capital in businesses. I will bring that up to center. You're right, it did have a temporal impact on the net investment return in the IFRS result, along with the effects of some China derisking that we did. And similarly, when you think about earnings, we have a lower sort of central net investment return number as a result of completing that $2 billion buyback from stock. In terms of the underlying variances, I'm pleased with the progress we're making. I think they materially improved year-on-year. And now really, if you remove the investment in capabilities, fairly close to being neutral. I'm very confident that we're going to return to those historic pre-COVID norms of positive operating variances within our objective period. And of course, we're a bigger business now than we were. We're very much focused on continuing to drive underwriting profitability. I think you've seen evidence of that and investing in our capabilities to drive growth and scale. So ultimately, this is about operating leverage. And I'm pleased to see renewal premiums up double digit once again last year. We will continue to focus on cost containment to also improve that operating leverage, and that gives us the headroom to then continue to reinvest in the business on a business-as-usual basis going forward. I think you asked about differences between IFRS and TEV. There are some differences in geography, of course, between sort of VFA and GMM. The key thing to bear in mind there is that about 2/3 of our investment in capabilities are sat in the CSM unlocking number as opposed to that variance line. So yes, very confident we're going to continue to drive very strong variance performance.

Operator

Operator

Our next caller is Michael Chang from CGI.

Poyung Chang

Analyst

It's Michael Chang here. Can I just check you can hear me?

Anil Wadhwani

Analyst

We can hear you, Michael, loud and clear.

Poyung Chang

Analyst

Okay. Yes, I really like the results, especially in relation to the Mainland China business. I think it's very impressive what the business has done, especially on the bancassurance front. So can I just get some more clarity? I understand that Citi has been a great partner as well as SEB. I think they contribute, if I'm not wrong, 2/3 of the APE. It seems that a lot of investors within the China space right now for the insurers, they are quite focused on this wave of maturing time deposits, which the bancassurance is best placed to capture. So could I maybe get some color on any initiatives you have in terms of further deepening the relationship with CITIC in terms of maybe more branches as well as with Standard Chartered, coupled with any new initiatives in terms of new bancassurance partners? So that's the first one. And I think the second one is primarily in relation to the Asia market, I think one of the key structural themes post the pandemic -- well, sorry, even more so post the pandemic has been the very strong demand for wealth management solutions. In the case of the insurers, there are some, some of your peers who are making the point that maybe third-party channels is a good way to tap this opportunity. Now I know that Prudential is extremely strong in the agent channel and the bancassurance channel. So maybe you can just shed your light -- shed some light on your thoughts about using third-party channels to tap this wealth management opportunity, and why have you chosen to actually be relatively underweight versus your peers on this front?

Anil Wadhwani

Analyst

Thanks, Michael. So let me start with China, and I'll go to Angel, who can probably give you a little bit more color on how we are thinking about the China growth and specifically to your point on deposits and the deposits maturity because you're right in pointing out that the China or the Chinese economy continues to be a very high savings economy, which, in many ways, given the low interest rate environment speaks to some of the solutions that we can bring to our customers. But I do want to start by saying that clearly, bancassurance has been a key driver of growth for us in China. And it's heartening to see that we are now seeing a significant traction from CITIC Bank, and this is on account of the focus that Angel has brought in terms of ensuring that there is a segment of branches that are exclusively dedicated to selling CITIC Prudential life insurance policies. And that has made a dramatic difference in terms of CITIC's contribution to the overall bancassurance sales and the overall sales in China Mainland as compared to some of the previous years. I think interesting to note, our margins on bancassurance are pretty healthy in China. And that again underscores the point that I made earlier to Thomas' question that, that is underpinned by the focus on quality, and how we would like to grow our new business profit in China. But I'm going to stop there and turn to Angel to specifically answer your time deposit question.

Yin-Yee Ng

Analyst

Thank you, Anil, and thank you for the questions, Michael. You are correct that Standard Chartered and CITIC both are our strategic bank partner, which are also delivering very good growth rate in 2025. Especially on your questions on CITIC Bank, we've launched the preferred branch model last year, with the first 50 branches basically is to aim for increasing our wallet share in those branches by giving them dedicated resources like insurance specialists to help the relationship managers to sell the products better. So that yields very good results. And into 2026, we are aiming to increase the number from 50 to 100. So basically doubling the number of preferred branch under this model. The other one that we are working on is to increase and diversify our partnership in the bancassurance channel. We are going to focus to work on the top 10 partners in the bancassurance channel so that we can also repeat what we have turned out in the CITIC preferred branch model business. The last point that I want to talk about is your point on deposit maturity. We are working very closely with all of our bank partners to capture these opportunities. Especially, we are going into a deeper collaboration with the private bank segments of our bank partners with greater engagement with the high net worth customer, which will increase our average ticket size. So I think these will give us a very solid plan going into 2026 to deliver our business target. Getting back to you, Anil.

Anil Wadhwani

Analyst

Thanks, Angel. So Michael, going on to your next question on wealth management brokers and are we planning to do more there? The short answer is yes. While our primary channels continue to be agency and bancassurance for reasons that I articulated earlier, absolutely [Audio Gap] we are engaged on a very active basis, where we are seeing the greater kind of attraction for wealth management offering. But you will see more innovative solutions coming from us in that space. Mind you, one of our key differentiators, and I want to bring this point back is the complementing nature of bancassurance to agency. Bancassurance has done well because it continues to attract a certain level of flows from emerging affluent customers as well as high net worth customers. And that continues to be a great source for us to engage customers through our preferred or strategic bank relationship partners. Some of them, as Angel mentioned, are not only limited to China, but to the broader Asia and Africa landscape.

Operator

Operator

Our next caller is Andrew Crean from Autonomous Research.

Andrew Crean

Analyst

Three sort of numbers-based questions. Firstly, you've given on bancassurance that you're 95% of the way to your -- the lower end of your target. Could you give the same percentage for agency? Secondly, agency active numbers at 57,000, you were targeting 80,000 to 90,000 by 2027. Where do you actually think you're going to land on that? And then thirdly, you talked about improving new business profit margins in the medium term from the current 42%. Could you be a bit more specific as to what medium term is, and where 42% can go to?

Anil Wadhwani

Analyst

Thanks for those questions, Andrew. So you're right that bancassurance is at 95%. So that allows us a significant level of headroom close to two years in advance of the goal or the objective that we had set for bancassurance. Agency on that same count is roughly about close to 2/3 of the objective that we had set for agency. And that also kind of leans in to your second question, which is what are we doing about active agents, and Naveen was trying to articulate that. And the way we are thinking about this, Andrew, is that we are going to push both the productivity as well as active agents, right? And I don't have a kind of specific kind of mathematical formula for what I would like to kind of get to. As far as either through productivity or through active agents or a combination of that, we still kind of hit the agency, agency number. And that could be different as compared to what we had conceived three years back, but I'm still confident that we will press on both the levers of productivity and active agents to get to the agency outcome that we had set for ourselves for 2027. To your question on NBP margin, I'm going to go to Ben for him to elaborate.

Ben Bulmer

Analyst

Yes. Thanks, Anil. Hi, Andrew. So look, I do think we have opportunity to continue to improve margins. I'm pleased with the performance, not just last year, but the year before as well. And that opportunity is fourfold really. Firstly, improving our health and protection product contribution in the mix. Secondly, accelerating agency growth, and you've heard that's the #1 transformation priority. Thirdly, really, it's back to this point on operating leverage and building scale, and we're seeing that scale coming back. And then finally, we'll continue to look to actively reprice propositions, and you've seen activity there. In terms of why medium term, maybe a bit of specific guidance. We talked in China about driving a greater proportion of par business. Our margins in China have come down 3 points year-on-year in 2025. I expect a further reduction in 2026 as we drive a higher proportion of participating business. Stepping back, though, I do think we have -- continue to have ample opportunity to drive overall group margin.

Operator

Operator

Our next caller is William Hawkins from KBW.

William Hawkins

Analyst

Could you talk a bit more about some of the non-Chinese markets, please, Anil, your outlook for Indonesia, Singapore and Malaysia? I mean are these proportionate contributors to double-digit growth or tailwinds or headwinds? And then secondly, please, the -- there's a 20% increase in required capital for the surplus ratio, I think. That feels sort of slightly outsized to your guidance that it should grow roughly in line with new business profit over time. So I've got in mind that it should be more like a sort of slightly north of 10% growth in the future. So can you explain if I'm right, why was there an outsized growth in required capital? And what's the outlook for that metric in the surplus ratio? I'll leave it at that.

Anil Wadhwani

Analyst

Thanks, Will. So let me start with Singapore, Indonesia and Malaysia. Yes. So yes, we obviously are looking for all the ASEAN markets to contribute. On Singapore, let me give you some texture. Clearly, very strong momentum on sales in the second half of last year. The sales grew by 19%. The challenge that we had in Singapore was more around product mix, which was skewed more towards savings and wealth as well as the demand coming from the government-sponsored medical plan, which is known as Shield, got calibrated because of changes in the co-payment rules. On account of the steps that we are taking as well as the strength that we have in Singapore, both in terms of the 1.5 million customer relationships as well as the distinct strengths across bancassurance, tied agency and financial advisory channel, we believe that we can grow Singapore to high single digit on new business profit, if not early double digit. Indonesia, very pleased, 11% growth on new business profit. And mind you, this is the second year that we've been able to deliver new business profit growth in Indonesia, which is what we had struggled to do that in the prior years running up to COVID and even coming out of COVID. So pleased with that. And it also tells you that we are in a much better position to be able to address some of the challenges on medical inflation as well as we distinctly see an opportunity to Naveen's point, in terms of improving our agency momentum. So I believe that Indonesia will continue to be double-digit growth. Malaysia, again, was a struggle for us in the first half of last year, but did exceedingly well in the second half of last year. And again, it talks to some of the steps that we took on PRUVentures, and how we are retooling our agency. We are seeing that momentum carry forward into 2026 and remain optimistic that Malaysia will come back to deliver double-digit growth as opposed to the 5% new business profit growth it delivered in 2025. I'm going to go to Ben on your second question.

Ben Bulmer

Analyst

Yes. Thanks, Anil. Hi, Will. So the simple answer is it was down to nonoperating effects. We had very strong equity market performance in a number of our markets, where the local regulatory basis uses economic capital models and also has, as it happens, countercyclical equity risk adjustments. So in periods where you have very strong equity performance, the risk adjustment increases, required capital grows. Of course, your available surplus also grows. But when we look at the free surplus ratio, we take that required capital number over. But of course, we truncate available surplus of what's actually fungible. So really, it was down to outsized equity performance in a few markets. Going forward, when you think about modeling required capital, I would guide you again to low double-digit growth rates of 12%, 13% in mind.

Operator

Operator

Our next caller is Kailesh Mistry from Deutsche Bank.

Kailesh Mistry

Analyst

A few questions from me. On numbers, just on China CPL, could you just give us the core and comprehensive solvency ratio post the bond in January? Second one, there's something about a slightly lower CSM release rate in 2026. How much does that go down? Does it go down below 9%, or does it stay above? Or alternatively, you can give us the release rates for Indonesia and China, which seems to be driving that? And then thirdly, just on agency, could you just give a little bit more color about this comment in the statement about revamping agency compensation? Are you changing the incentives, or is it purely about increasing commissions to make it more attractive, et cetera, et cetera?

Anil Wadhwani

Analyst

So I'm going to go quickly to Ben for the first two and then Naveen for the agency question.

Ben Bulmer

Analyst

Hi, Kailesh. So if you pro forma for that recent perpetual debt issuance, the business is operating at 3x and 2.3x regulatory minimum levels. So more specifically, core is at 150% comprehensive around 234%. As I've mentioned before, we've increased our sources of local financing. And later in the first half of this year, the business will recapture some existing sub debt and replace that with perpetual debt, and that will give a further solvency uplift. In terms of your question on IFRS. Actually, at a group level, the release rate is going to be marginally lower. So in the sort of late 9.4s rather than 9.5s.

Patrick Bowes

Analyst

Okay. Thank you, Ben. And we're over to Naveen.

Naveen Tahilyani

Analyst

So on the question on agency compensation, this is a structured initiative as a core pillar of our agency transformation to encourage the two behaviors that Anil already mentioned. One was improving top-tier productivity and the second one was to enhance quality recruitment. So what we have done through last year and this year so far is actually piloted this in a number of markets and put these structural initiatives now in place. In fact, we had pretested this with a large number of our agents and leaders. In the pretesting, it was very well received. And now in the markets where we have actually rolled it out, it's also very well received and the implementation has been quite smooth. This is targeted to both agents as well as their leaders who actually recruit them. And as I said earlier, it's totally aligned to our transformation objectives.

Operator

Operator

Our next caller is Changazi from Kepler Cheuvreux.

Fahad Changazi

Analyst

Just very briefly on this PRUVenture, which sounds very interesting. In terms of what happened in Hong Kong, 2/5 of recruitment, new recruitment came from PRUVenture. So what was the number of agents in '24 and '25 in Hong Kong? And on the OFSG, just two questions. We have the usual slide where we're looking for 2026 new business profit contributing plus $0.5 billion to 2027 OFSG. Can I just -- is that assuming some sort of mix shift, which accelerates conversion of OFSG or is just normal new business profit growth? And the last point on the operating variance, I know Ben mentioned positive returning to historic positive levels previously, and you're a bigger company. Previously, you used to give that chart where it was 0.9% of opening EV from 2011 to H1 '24. In '24, it was 1.4% of opening EV. How -- is there any reason not to assume it will be 8% of opening EV, and where should we be landing on that percentage?

Anil Wadhwani

Analyst

Thanks for the question. Let me give it to Naveen to the Hong Kong PRUVenture, and then we'll go to Ben for the two questions on financials.

Naveen Tahilyani

Analyst

Sure. So on Hong Kong PRUVentures, as I said, PRUVentures is fundamentally a high-quality professional recruitment scheme in Hong Kong. Very pleased to share that last year, which is in '25 compared to '24, PRUVentures scaled up by 43% and 40% of the incoming class of recruits was through PRUVentures. So that's where we are on Hong Kong, and I already covered Malaysia. And as I said, we will now be looking to roll this out with the right customizations to other markets.

Anil Wadhwani

Analyst

Thanks, Naveen. Let's go to Ben on these two financials.

Ben Bulmer

Analyst

So on the OFSG production -- projection slide, I think you're referring to Slide 43 on the top right, a, the new business additions. So the -- that is the normal profit signature that you're seeing there. We design our products to be very capital efficient. It's about capital velocity for us. So we're writing business with a fast monetization profile and a short payback period. Put simply, the cost of writing the business, whether that's distribution, underwriting, admin, capital requirements or so on, comes through in year 1. And then we try to recoup some of those costs through the collection of second year premiums to match revenue to costs closely as possible. So that's why you have a jump there in the release. And thereafter, it's more of a levelized pattern. I'll be brief on variances. You should have in mind north of $200 million in 2027. As I said, we're now a bigger business. We're very much focused on driving scale and cost containment.

Patrick Bowes

Analyst

Okay. Thanks, Ben. Conscious time runs on. Dominic, do you want to go next? Jay, give you to Dominic, please?

Operator

Operator

Our next caller is Dominic O'Mahony from BNP Paribas Exane.

Dominic O''mahony

Analyst

I will try to be quick. Three, if that's okay. One is just on your IRRs, I think greater than [ 25% ] is a great number. How does that compare between banker and agency? My guess is that banker is lower, but tell me if that's wrong. The second question is just on the shape of new business surplus emergence, really following up on Farooq's question. Are you expecting any further change in the shape? It's accelerated in '25. Should we expect further acceleration in the shape of emergence beyond this? And then a last question on variances. Very clear, thank you, Ben, for the explicit guidance on the variances in '27. If you're still -- if you're already growing, frankly, at a very decent clip, I would have thought that you would have already got to the stage where you're getting the benefit of that operating leverage coming through in the variances, which says to me there must be some relatively substantial negatives coming through still in '25, offsetting that to get to your $45 million negative. What are these? What are the sorts of things that are acting against that?

Anil Wadhwani

Analyst

Ben, do you want to take that?

Ben Bulmer

Analyst

Yes. Hi, Dom. Look, I'll start -- I'll do it in reverse order, if that's okay. In terms of variances without repeating my earlier comments, the sort of residual negative you're now seeing is a mixture of scale coming back, but we continue to, if you like, incubate some of our smaller businesses. So Cambodia, Laos, Myanmar, Africa, for example. Scale is building nicely as renewal premiums compound. We have further actions in train to drive cost containment, just to give you a little bit of color. So it's not simply about revenue compounding. We are focused on changing or structural changes in the cost base through automation, digitization, tech convergence, investing in processes, using centers of scale and excellence all with the aim of driving lower net costs going forward. So we'll -- we hope to be able to deploy that leverage into reinvestment in the business. Cash profile, I'm pleased with all the improvements we made over the last few years. I know you're very aware of those as a result of repricing, so I won't repeat them here. I think we do have opportunities to continue to improve the business. This is -- and we'll look for that from a repricing perspective, but mix, more health and protection, again, accelerating agency will all help with that cash profile. To be very clear, I'm not reliant on any change in business profile to get to 2027. You shouldn't read that being inferred into these numbers. And that's because we put the hard yards in repricing savings products a number of years back. So we're not reliant on that, comfortable with the 2027 target. On your IRRs, actually, on -- in terms of the products sold, very similar products sold on. So at a product level, the IRRs by channel are actually pretty consistent. So differences in the sort of channel IRRs overall are more a factor of mix. And as I think you know, the agency channel tends to sell a greater proportion of health and protection. That said, one of the things that has improved our margins and our cash profiles is the success we've had driving health and protection through the bancassurance channel, improving our margins consistently year-on-year. So very pleased with that.

Patrick Bowes

Analyst

Thank you, Ben, for that concise answer. We've got a chance for a very last question from Nasib at UBS. Jake, you let him through. We'll take a few offline. I can see a few on the list. We'll come back to them from the IR team. But Nasib, do you want to go ahead?

Operator

Operator

Our next caller is Nasib Ahmed from UBS.

Nasib Ahmed

Analyst

Just two questions from me. Firstly, on Hong Kong market share, I was looking at Hong Kong Association data. 2023, you had about 30% market share. I'm looking at agency and now 2025, you're less than 25%. That's as a percentage of APE. So can you give more color on are you going to grow back to greater market share in Hong Kong in dollar amounts? And then the second one is on numbers. Ben, you said investment spend is going to be broadly done by 2026. I think if you kind of add up the numbers, you're maybe left with $100 million, $150 million of the $1 billion. Are you expecting to spend less than $1 billion in '27? Is it kind of closer to 0 or 50?

Anil Wadhwani

Analyst

Thanks for those questions, Nasib. So on Hong Kong market share, again, I want to kind of go back to the emphasis on quality growth, right? And that is where our focus has been. Within that, those parameters, yes, we absolutely would like to grow our market share, and we do have plans to do that. But at all times, our underpin will be quality growth as well as cash generation. And again, just to illustrate that point, we did improve margins despite the activity that we saw on different fronts in Hong Kong by 2 percentage points, which is a good illustration. And I gave some other stats to illustrate the point as to the discipline that we are adopting in focusing on quality growth in Hong Kong. What we are interested, Nasib, is market share of new business profit and market share of profitable growth in Hong Kong as opposed to simply driving sales market share. But as I said, broadly within the construct of quality, absolutely will be driving a greater level of market share. Ben, you want to take the last one?

Ben Bulmer

Analyst

Yes. Hi, Nasib. So yes, look, it's our plan to largely complete the investment in capability program in 2026. We'll be investing a further $300 million to $350 million. And this investment essentially covers foundational dimensions. I'm not expecting material amounts in 2027. And we're being very disciplined about our spend. As I mentioned earlier on the call, our focus is on driving operating leverage, and that enables ongoing investment in capability in the normal course of business beyond the target period.

Patrick Bowes

Analyst

Okay. Thanks, Ben, very much. Jake, I'm going to pass back to Anil to close the call. He's just got some very closing remarks.

Anil Wadhwani

Analyst

Thanks, Patrick, and thanks, everyone. Enjoyed the questions. And hopefully, we were able to provide you a greater level of detail and insights. We have made good progress in our transformation journey. And clearly, this would not have been possible without the dedication and the hard work of our people, our agents as well as our partners. I'm very proud to work alongside them every single day in the way we support our customers, communities and shareholders. A few of us will be on the road, so we will get an opportunity to meet with you face-to-face and would be happy to kind of get into further details and further conversations if we haven't been able to answer some of those points. We look forward to updating you on the first quarter business performance in early May. And as I said, I look forward to seeing you when we are on the road. Thank you, and goodbye.

Operator

Operator

Thank you for attending. You may now disconnect your lines.