Yes. Thanks, Dana. So on the marketing side, as I mentioned in my prepared remarks, Calvin -- Jonathan and the Calvin team has done a fantastic job to start with Calvin and Calvins or nothing is the campaign umbrella. So it's very much connecting back to the iconic beloved DNA and making it super relevant for today, whether it's Michael B. Jordan, Kendall Jenner and most recently, Jungkook from BTS, the BTS star, who is now becoming a Calvin global ambassador. And it was remarkable. Yesterday, we teased it on Instagram. Zac and I were following the reaction hour by hour. In a few hours, we got 1.5 million likes. We got 157,000 comments, likes from our customers, our consumers saying things like, "Our dream has come true." "I'm dying." "My life is complete." "I'm ready to die." "I'm crying right now." So it's -- that -- you can only do that if you have an iconic beloved brand like Calvin and Tommy and then connect that with incredible products and incredible talent. And then something I'll -- late last night, a team member sent through Tommy and Shawn Mendes are doing the Classics Reborn campaign, also focusing on the DNA, the classic American cool, the style icons and making them relevant for today. And fantastic response to that. And what I received last night was a video clip from one of the -- it's called The Artz, one of the premier shopping centers in Mexico City. Shawn Mendes was there and did an immersive appearance and thousands of people, screaming, going wild. So it's this fantastic balance between the iconic, timeless DNA of the brand and then making it current. So these campaign umbrellas will just continue. And it's for us, it's about systematically, repeatedly executing better and better and better. So that's from a marketing perspective. And then we -- then as I mentioned, we are investing more in marketing. So Zac, will you be able to share more of the details of what that means in numbers?