Yeah. Thank you, Dana. And you know we have been very focused on a systematic and repeatable approach to bring product strength, consumer engagement, marketing strength, and then translating that to impact with the partners and our consumers. But sometimes it's better to describe this with concrete examples. So what you see right now in Calvin Klein with our underwear cut-through underwear campaign with Bad Bunny is really putting these pieces together. So what you will see season, every season going forward, you will see a cut-through campaign from Calvin Klein and a cut-through campaign from Tommy Hilfiger. So going back to the underwear Calvin Klein Bad Bunny, what we're doing there is we're leaning into our key growth categories and the most important category for Calvin Klein underwear. We're putting a lot of we're leaning into the most important hero product, the cotton stretch, and we are putting a lot of innovation into that hero product, creating a new hero product with the most innovation in the industry. And then we build that into a cut-through campaign and we collaborate with somebody like Bad Bunny, who is one of the most streamed artists, one of the most popular acclaimed artists right now. And then you see unlocking the growth category, innovation in the hero product, the talent amplification from Bad Bunny, and then you see it in the impact in the doors and stores. Yes, you see it in the social media impact of reaching almost thirty million on Calvin's Instagram page. The number of views, tens of millions of views within the first few days on the Bad Bunny video, but then you see that translating into traffic and stores and e-commerce sales on the Icon cotton stretch in many of our channels was up 20% to our previous cotton stretch products. So that's an example for Calvin Klein. On Tommy, you see the Tommy season by season bringing the Tommy lifestyle of classic American cool made current come to life. So Tommy and the team just came back from the Caribbean having invited a number of really important talents, partners to the brand, Patrick Schwarzenegger with the White Lotus Connection, Madelyn Cline, Abby Champion, to a Hilfiger resort-themed event, and this will support our summer campaign in our wholesale doors, in our stores, and it launches in May, but it covers the whole summer period. But already prelaunch, we have one hundred and sixty million euros as I mentioned. Social media posts just from the talent posting while they were part of creating this event. So what you will see going forward is season by season, you will see cut-through campaign by cut-through campaign connecting the improved product strength with the improved marketing, with the improved partner and in-store execution. And then we'll be relentless in just keep improving.