Well, so I really believe in communicating a common theme and brand around a differentiated experience to the consumers. We in the – the hardware space tend to, we live in this world all the time. When you market it to consumers, we think they understand all of the acronyms, speeds and speeds that we live in. They don’t. So if we can get them to understand, they definitely, I mean, mobile gaming is a – they spend a lot of time, it’s probably a top three use for mobile phones, right? As far as day of view. If they can understand the difference of experience of an IRX branded ecosystem, meaning the game, the ODM, et cetera, and they notice the difference. They notice the difference in the look the field, the speed, the smoothness, and the power consumption. I mean, some of these games understand, let me give you one example. There’s – this very – there’s a game called Genshin Impact that most of the OEMs in China will use to demonstrate the performance of their solution because it’s a taxing game on the GPU. And if you try to render it in real time in native mode on the most advanced Qualcomm or MediaTek GPU, you will be lucky to sustain 50 frames per second and play for maybe two hours before you burn through a rather large battery on one of these new phones. If you’re displaying it, one of the newer OLED [ph] displays. These same phones that you’re, that we just launched, we render, so we offload the GPU, it’s now rendered at a lower frame rate, like 30 frames per second, at a lower resolution. We do post-processing, we render the game at 144 frames per second at full capability of the display that’s there in Xiaomi’s case, I think it was a 1.5K display. And then we increase the ability for the user to play the game for up to three hours. If they just – if you can quantify that differentiated experience with a brand, everybody benefits the ODM benefits, the gaming manufacturers benefits, and the consumer benefits, and of course, Pixelworks will benefit. So to me, it’s about bringing the benefit. You’re asking me specific questions about are we willing to spend money to build that, that brand and that recognition within the consumer marketplace. And we absolutely are. We’re doing it today, and we’ll ramp up more as we see success.