Mike Nettles
Analyst · Jefferies. Your line is open
Thanks, Steve. And Alex, I'm just going to echo maybe some things Brandon and Steve have both shared, but from a technology perspective. We really do believe not only do we have a better pizza, a better product, but we can deliver a better pizza experience, whether that's through ordering or our operators and our team members actually in delivering a better pizza and making a better pizza. So most of our effort thus far and moving forward, particularly into the latter half of this year and into next year, will be very much focused around providing our marketing team with better customer insights, more meaningful information about customer behavior, customer sentimentality, allowing them to make some strategic decisions with some of that information as opposed to just trying to have to throw out several different tentacles at once and try to figure out where each one actually has the appropriate touch point. On the operation side of the equation, I work very closely with Edmond Heelan, our operations ELT member, and leading that particular team, to make sure that our team members in the field are properly equipped with the technology they need to deliver that better pizza experience day in and day out, thousands of transactions at a time. We have good systems in place today, but we totally believe in the concept of total quality management. And we believe there's lots of things we can do to provide better technology experiences so it's easier to do their jobs, it's more fulfilling to do their jobs, and frankly, it gives them the empowerment they need technologically to digitalize the entire customer experience from beginning to end, including getting that feedback loop back in our hands. We're very excited about what that's going to do because, frankly, from my experience in the industry, we have an operations team that knows how to execute and can execute extremely well. I just want to better equip them to do their jobs, so they can get even better at it.