Daniel Schwartz
Analyst · UBS. Please go ahead
Yes, thanks. Thanks for the question. I think with respect to the - kind of what’s in place and the benefits and we just announced this quarter, I mean just within recent weeks we crafted this plan together with our restaurant owners, the Tim's winning together plan that centers around restaurant experience, product excellence and brand communication. And a restaurant experience, we talked about the fact that we really want to work with our owners to accelerate the pace and the quality of the pace of renovation, and the quality of the restaurant image in Canada. We're really encouraged by the initial results that we have had both quantitative and qualitative testing with our guests. We’re also encouraged by the support and the feedback that we’ve already gotten from our restaurant owners just a few weeks into having announced the welcome image we have. Several hundred restaurants who have already indicated to us that they plan to renovate their restaurants. Ad as Matt had mentioned in his prepared remarks, we were already renovating our restaurants and while the cost of the welcome image is slightly more expensive than the previous image, we were already contributing to renovations in Canada. So, the incremental component in the scheme of things won't be material for us, but we do believe it will materially – it will positively impact the guest experience. With respect to product excellence this means analyzing every single one of our products to make sure that they are absolute best in their categories and that is our commitment. And we’ve already started doing this by elevating the quality of the lunch platform with some of the new products that we have launched including turkey bacon club, artisan grilled cheese, the new signature melts, and lastly on brand communications, which is launching impactful marketing campaigns we just started doing this with the neighbor’s campaign that we launched. The musical campaign that we launched that highlights the quality of the cup of coffee that we offer at Tim Hortons all the way from bean to cup. And lastly, as I mentioned, it means being way more proactive with the media going forward, and telling our own story, our own positive story, and it’s early, it’s still very early and there is no, like, we have said this before and you probably have heard me saying this before five years ago at Burger King, there is no silver bullet, but we think that the focus on restaurant experience, product excellence, brand communications, together with our restaurant owners if we do this, we execute on this and we will, we are confident that this is going to drive the brand in the right direction.