J. Joel Quadracci
Analyst · Scott Cuthbertson
Thanks, Kelly, and good morning, everyone, and thank you for joining our call today. I am pleased to report that our first quarter performance provided us with a solid start to 2012. Our first quarter results were in line with our expectations and we continue to make progress during the quarter on our key priorities to achieve our Worldcolor synergy objectives, improve productivity and reduce costs, reduce debt to further strengthen our balance sheet and generate consistent and recurring free cash flow.
As I've said before, it is our belief that these priorities will provide us with the flexibility to maneuver through industry challenges, pursue our strategic objectives and create shareholder value.
Our first quarter achievements included net sales of $990 million, adjusted EBITDA of $126 million and adjusted EBITDA margin of 12.7%.
Our results were in line with our expectations, but below prior year primarily due to the expected volume and pricing pressures we identified in the second half of 2011.
As it relates to recurring free cash flow, I am pleased to report that during the first quarter of 2012, we generated $107 million, which demonstrates our continued ability to generate strong and consistent cash flow.
From a balance sheet perspective, we continued with a disciplined approach to capital deployment.
Given the continuing transformation of our industry, we again, took a conservative view toward the use of cash flow.
During the first quarter, we did not buy back shares and instead made a significant debt pay down of $90 million.
Since the close of the Worldcolor acquisition, we have paid down a total of $415 million. We are proud of the progress we continue to make to strengthen our balance sheet and believe that a focused effort to pay down debt is the proper use of cash flow right now, given ongoing industry challenges.
Going forward, we will continue to remain flexible and opportunistic in terms of our future plans for capital deployment.
As always, the priorities of our capital will be adjusted based on prevailing circumstances and what we think is best for shareholder value creation at any one point in time.
The next 2 slides provide a quick update on our asset exchange with Transcontinental. The progress we are making on our integration in Mexico and the recent investment we made in the strategic partnership with India-based, Manipal Technologies.
As it relates to our asset exchange, I am pleased to report that as expected, we closed on our agreement to sell our Canadian facilities on March 1, 2012.
The sale, originally announced in July of 2011, was part of a deal that included acquiring Transcontinental's 3 Mexican facilities.
This part of the transaction closed on September 8, 2011, and I'm happy to report that our integration plans continue to advance as originally anticipated.
I've just returned from a tour of each of our facilities in Mexico and I am confident that we will see market growth and additional opportunities to further expand our presence there, given the expanding middle-class population.
This growing middle-class is attractive to both marketers and publishers, as supported by recent statistics from ZenithOptimedia, who recorded a 3.8% increase, compounded annually, and combined newspaper and magazine ad spending in Mexico from 2000 to 2011.
For 2012 to 2014, they projected combined magazine and newspaper ad spending will continue to increase in a compounded annual growth rate of 2.9%, and total media spending will increase by 4.1%.
During the quarter, we expanded our geographic footprint to Asia by entering into a strategic partnership with India-based, Manipal Technologies. Manipaltech, founded by the Pai family in 1941, supports a variety of industries with a diverse range of print products, such as debit and credit cards, prepaid phone cards, gift vouchers and a number of other security products. They also produce magazines, catalogs, books, brochures, annual reports, consumer goods packaging, point-of-purchase displays and labels.
We are enthusiastic about our new partnership with Manipaltech. I have personally known the Pai family for a number of years and believe our common company values combined with a mutual commitment to advance the effectiveness of print in a multi-channel world, will create value for both companies.
As I've said before, given our current industry challenges, we must remain diligently focused on those key areas under our control.
Those strategic areas are reflected on Slide 6 and link seamlessly together to form a solid foundation for our future success.
I will briefly highlight a few key examples to support each area beginning with our customer-centric approach.
Last quarter, I shared with you the reorganization of our U.S. sales team into 3 main groups: Marketing Solutions, Publishing Solutions and Enterprise Solutions.
This new structure enhances our customer-centric approach and makes it easier for marketers and publishers to take advantage of the entire continuum of our integrated offering.
It also allows us to remain steadfast in our focus to create true customer value in 2 essential ways: First, by maximizing the revenue customers derive from their print spend by providing integrated solutions that connect print to their overall marketing efforts; and second, by minimizing our customers' overall total cost of print production.
We believe this customer-centric approach will help retain and grow market share over the long term. Let me share a few brief examples to support this.
First, from our Publishing Solutions Group, I am honored to announce a letter of intent to print 100% of Bloomberg BusinessWeek, effective in January 2013.
This agreement, which also includes 100% of their paper sourcing requirements, significantly expands our share with Bloomberg BusinessWeek, essentially tripling the volume we produce for this title.
Additionally, we will continue to perform 100% of the pre-press work and produce nearly 100% of its related North American direct-mail volume.
Our commitment to innovation and exemplary quality were key differentiators in the successful outcome of this agreement.
From our Marketing Solutions Group, we are excited to announce a new multi-year agreement with hhgregg, a fast-growing electronics and appliance retailer.
In this example, we are able to leverage our success in producing 100% of the retail inserts to obtain the retailer's direct-mail volume. hhgregg value the power of our integrated offering, which will also include complete paper distribution services.
The third example of where we are seeing measurable results from our integrated selling approach is evident in our commercial and specialty platform and in-store marketing division called, Tempt. Both divisions experienced significant growth in the quarter that was driven by our ability to offer new products seamlessly and efficiently to our existing customers.
But before we move to our next strategic focus area, I'd like to touch on one major way we are helping our customers minimize their total cost to print production. As I shared with you on our last call, Quad graphics co-mailed more than 4.8 billion magazines and catalogs in 2011.
We are proud of this fact, as it shows our ability to earn significant discounts from USPS on behalf of our customers, and shows our commitment to help our customers reduce their mailing costs.
In 2012, we continue to invest in our co-mail platform to meet increasing demand, as during the first quarter of 2012, the number of co-mail magazines, catalogs and direct-mail pieces increased by 17% to 967 million pieces year-over-year.
Our net strategic focus area is redefining print, which connects to our philosophy that in today's media world, it is not an either-or situation, as mobile and digital technology complement print.
Our customers want to use all channels as their print -- and as their print partner, we know we are well-situated to help them integrate print with other media channels.
The example I will share with you to support this point is one that we are very proud of.
During the quarter, Quad/Graphics collaborated with Condé Nast to produce America's first ever mass-produced NFC-enabled ad. The ad, which appeared in 500,000 subscriber copies of the April issue of WIRED Magazine, featured in NFC tag that immediate launched a mobile site when tapped by an NFC-enabled Android smartphone, immersing the reader in a video, showcasing enhanced product features.
Due to this project, Quad/Graphics now holds the industry record for placing the largest order for the NFC chips in North America.
The integration of NFC Technology with print as part of our integrated print solutions offering, that also includes Variable QR Codes, image recognition and augmented reality. We firmly believe that print, integrated with advanced mobile technology, will provide marketers and publishers an entirely new way to engage with their audience, and we have a dedicated team in Media Solutions positioned to help them create the experience.
As a reminder, our Media Solutions offering brings together our existing content solutions, including creative, photography, video, and imaging, and combines them with our integrated workflow and content management systems to more effectively help our customers create, optimize and connect their content across all media channels.
Moving on. Empowering employees and being a low-cost producer are 2 key strategic focus areas. They're inextricably linked and are among the reasons why we believe we are the best operator in the industry.
Our long-standing, strong culture of empowering employees to think differently and act like owners, has contributed to our continued productivity and low-cost producer status.
Key to our integration success and the reason for our ability to achieve continued productivity improvements, is the ongoing rollout of the strong operational culture to our new family members.
At each facility, we built from a foundation of open communication and mutual respect. We support our manufacturing teams with dedicated resources who help foster idea generation in all areas of the production process, to drive continued productivity improvements, such as increased equipment speeds, improved up-time and reduced waste and labor cost.
We couple this with a strong culture of lean manufacturing and continuous improvement, a world-class equipment maintenance program and a long-standing employee training program that focuses on both production, competencies and core leadership fundamentals to support empowering all employees to drive improved business results.
Given the transformation we are experiencing in our industry, our ability to be the low-cost producer through ongoing productivity improvements becomes increasingly important.
During the first quarter, we continue to see our productivity trend improve and exceed the levels we originally expected in our Worldcolor integration plan.
As a company, we are making great progress and I'm tremendously proud of the good work we are doing.
With that, I will now turn the call over to John, who will cover financial strength, our final key focus area, as he provides a more detailed financial review for the quarter.