J. Joel Quadracci
Analyst · Drew McReynolds
Thanks, Dave, and good morning, everyone. Thank you for joining our call today. I am pleased to report that our third quarter performance was in line with our expectations. We continued to make progress during the quarter on our key priorities to expand and renew multiple customer agreements, implement sustainable cost reductions, maximize recurring free cash flow and maintain balance sheet strength and flexibility. It is our belief that these priorities will provide us with the flexibility to manage through ongoing economic and industry challenges, pursue our strategic objectives and create shareholder value.
This morning, I will begin by touching on a few key areas of achievement for the quarter. First, our trend of generating strong recurring free cash flow continued into the third quarter where we generated $53 million. On a year-to-date basis, we generated $220 million of recurring free cash flow compared to $143 million for the same period of 2011.
Second, despite being in our peak season for working capital, we continued to strengthen our balance sheet through debt reduction and maintain strong credit metrics. We paid down $16 million of debt during the third quarter and $148 million of debt on a year-to-date basis. Our leverage ratio of 2.25x remain well within our targeted range of 2 to 2.5x.
As we look forward, we remain confident in the strength of our balance sheet and the cash-generating power of our company. We believe that it is our success in these 2 areas that will allow us to be flexible and opportunistic in terms of our future plans for capital deployment. A perfect example of this is our recent announcement to acquire substantially all of the assets of Vertis Communications.
To those unfamiliar with Vertis, they are a $1.1 billion provider of retail advertising inserts, direct marketing and in-store marketing solutions. They have 25 production facilities in North America and employ roughly 4,400 employees. The combination of Quad/Graphics and Vertis is a natural and strategic fit. Our complementary capabilities will further strengthen our ability to provide marketers with an enhanced range of products and services. Through this acquisition, we will expand our vertical market expertise, particularly in the grocery, financial services and insurance segments. We will expand our geographic footprint to provide our clients with increased manufacturing flexibility and distribution efficiencies. We will also provide them with new opportunities to realize mailing and distribution cost savings from the combined volumes of both companies.
When making investment decisions like Vertis, we take a disciplined approach that focuses on 4 key areas: First, we conduct a thorough review process to ensure that there is a good strategic fit; second, that the economics make sense; third, that the integration plan is executable; and finally, that we maintain the integrity of our balance sheet. The Vertis acquisition meets all those criteria and we believe it will be accretive to earnings, excluding any nonrecurring integration costs and create long-term value for our clients, shareholders and employees. We view our agreement with Vertis as supplemental to the core way we create value. From a core business perspective, we are focused on retaining and growing organic market share by creating customer value in 2 essential ways: First, we help maximize the revenue customers derive from their print spend by providing integrated solutions that span the continuum of our offering; And second, we help minimize customers' overall total cost of production by continually striving to increase our own productivity while reducing their mailing and distribution cost. We believe this strategy creates true value for our customers and will help retain them over the long term. Further, when combined with our low-cost producer status, we believe this strategy will allow us to gain market share. The Vertis acquisition is an extremely complicated transaction with a number of steps to go in the process. We anticipate the sale will be approved by the bankruptcy court next month and will most likely close in the first quarter of 2013, pending the receipt of customary regulatory approvals. In the meantime, it is business as usual and we remain firmly focused on day-to-day production to ensure we meet our customers' needs during this critical time of year.
On Slide 5, we revisit our 5 key strategic focus areas that we believe, given our current economic and industry challenges, best position us for stability and future success. I will briefly highlight a few examples that support each area beginning with our Customer Centric approach, an important element in our ability to retain and grow market share.
For example, in our Publishing Solutions group, we recently signed an agreement with a major publisher who awarded us a multi-year agreement to print more than 85% of its magazine volume. This agreement covers 19 titles and represents a 35% increase in Quad/Graphics incremental volume over the term of the agreement, beginning in 2014. We are honored to have earned this increase in market share and attribute our success to the strength of the superior manufacturing and distribution platform and workflows that speed production and improve efficiencies for this customer.
As honored as we are to announce to this extended relationship, we are equally honored to have printed Newsweek for the last 35 years. As you know, Newsweek recently announced that it will cease production of its printed magazine at the end of this year. We are eternally grateful to Angelo Rivello and the Newsweek organization for taking a chance on us so many years ago when they gave my father our first big break. We performed well on the February 7, 1977 cover and have been printing Newsweek ever since. It's important to note that we view Newsweek's move from print to digital as an exception and not the beginning of a trend. The publishing story is not about print versus digital but rather managing content, audience and channels. Many publishers have figured this out and are seeing paid print subscriptions increase. For example, according to the Audit Bureau of Circulation, 8 print subscriptions for The Economist in North America have increased 7% since 2009 to more than 800,000 as of June 30, 2012. In addition, Bloomberg BusinessWeek's paid print subscriptions have decreased 8% since 2009 to 914,000 as of June 30, 2012.
While nearly all amazing titles have digital editions, monetization of those remains elusive for publishers. This is why digital magazine circulation comprises only 1.7% of total magazine in circulation according to ABC data as of June 2012.
A second example that supports our Customer Centric approach is our renewal with USA WEEKEND, who awarded us additional volume and expanded freight logistics and distribution services in a new multi-year agreement. USA WEEKEND has a circulation of more than 22 million and approximately 50 million readers. A key to growing our share of work with the customer was our ability to implement a new manufacturing plan that further optimizes the strengths of our coast-to-coast printing and distribution network. We're honored to have additional future volume, and we look forward to expanding our growing service relationship with Gannett, the publisher of USA WEEKEND.
Our next strategic focus area is redefining print, which connects to our philosophy that in today's media world, it is not an either/or situation, as mobile and digital technology complement print. Our customers want to use all channels as their print partner. We know we are well-situated to help them integrate print with other media channels. Over the last few quarters, I have shared with you a number of examples where we have helped our clients redefine print with Actable, our interactive print solution.
Today, I'd like to provide you with some update on 2 Actable projects we did with Maxim and Teen Vogue. Maxim has been publishing -- has been using Actable to power its Maxim Motion App, which has now become the largest print-to-mobile application in magazine history. More than 1.3 million scans of Maxim Motion content have been tabulated to date, with that number rising steadily each month. The first Maxim issue featuring a Maxim Motion cover was a big seller on newsstands, and the publisher says advertisers are looking for more Augmented Reality experiences in future issues.
Teen Vogue is also having great success with its own branded app, which is also powered by our Actable technology. Not surprisingly, the young readers of the magazine appeared to be perfect early adopters of interactive print. They're using app-enabled smartphones or other mobile devices to engage with Teen Vogue articles and advertising in an increasing rate. The app has been downloaded 80,000 times in the 3 months since its launch and according to Jason Wagenheim, Vice president and Publisher Teen Vogue, there have been over 250,000 scans of magazine pages and over 550,000 user sections.
During the quarter, we also partnered with Milwaukee Magazine, a Quad/Graphics-owned subsidiary to make its October issue cover-to-cover interactable. Every editorial and advertising page had an Actable interactive print experience, a total of 146 experiences in all. Our goal was to show publishers and advertisers that many creative and engaging ways interactive print can be used to create powerful reader experiences.
Empowered Employees is our next key strategic focus area. No example better demonstrates the trust we place in our employees to think and act like owners and do the right thing than the many heroic stories connected to Hurricane Sandy. Unlike many offices, our New York city sales and media solution never lost power, water or heat. Our employees there acted quickly and decisively to help the number of our clients who faced urgent deadlines but had no electricity or dry place to work. The first day after the storm, a handful of intrepid employees made their way into the office to prepare space for our client to use. Some employees literally walked into the city, covering many miles on foot. Others hopped buses and car pool, leaving home in the middle of the night with the hope of avoiding the traffic. They all converged on our West 50th Street location, along with multiple clients who set up shop in our conference rooms, which we configured with banks of fully-networked computers. In total, we hosted more than 50 people, some of whom will continue to work from our offices for the next few weeks until they can return safely to their office space.
I'm happy to report that all of our East Coast manufacturing facilities weathered the storm without significant damage or service disruption. I appreciate all the extra effort our employees put forth in the aftermath of the storm. They took empowerment and personal pride to a new level and it was truly inspiring. Our hearts go out to those hardest hit by the hurricane, and we wish them well as they handle cleanup in the face of yet another storm that has moved in today. We will continue to closely monitor the impact of these storms on our business.
Our fourth key strategic focus area is our position as low-cost producer and plays a critical role in how we price work. As you know, industry pricing has been a consistent theme on our calls, and we continue to have a disciplined approach to pricing work in a way that will generate strong free cash flow and create value for our shareholders. Given the difficult period of industry consolidation we are experiencing, our ability to be the low-cost producer becomes increasingly important.
As a company, we are making progress toward this goal by remaining focused on 3 areas: First, we continue to execute on our plan to implement sustainable reductions in nonlabor and indirect labor spend. Second, we continue to take a disciplined approach to improving capacity utilization and productivity across our platforms. And, third, our team remains relentless in our pursuit to take out direct costs through a variety of means, including the maximization of labor mix and the expansion of continuous improvement programs to reduce waste, eliminate redundancies and shorten cycle times.
I will close with the fact that we remain confident in the strength of our balance sheet and our ability to generate strong recurring free cash flow. We had a strong quarter from a customer renewal perspective, and we remain optimistic about the opportunity we have with the acquisition of Vertis. We will remain focused on those areas in our control and believe that we are well-positioned to take market share and succeed in this industry despite ongoing economic and industry challenges that we expect to continue. With that, I will hand it over to John, who will present a more detailed financial review.