Joel Quadracci
Analyst · Buckingham Research Group. Please go ahead
Yeah. I mean everything is really more seems towards this 3.0 sale and it's really making a difference. But let me just kind of walk you through, the different categories. When I look at retail inserts, that industry continues to be down about 12% for the quarter, but we fared significantly better, being above 7% or so, due to some recent wins there. And again, retailers have a lot of need for help right now, and the whole story about the integrated marketing really resonates with them. So, while we might be down a little bit in retail inserts there, we're also offering a lot of different services, such as in-store signage with recent wins that we've done there as well as some of the creative services that we have to offer. The catalog industry is off about 2% and I think that, they tend to be second half heavy. When I look at publications, they're the ones who continue to struggle to compete with the digital media out there and they struggle with turning their offering in the printed world into pages. They were off about double-digit, we're a little bit worse than that, just from the standpoint of some shuttered titles that's happened and some frequency change. But also, as they can - one evidenced of how they continue to compete here or try to compete, ESPN Magazine, they just announced that, they're going to cease the print edition, they'll continue to do some special items there, but that's something coming in the future. And then when I look at books, books has been a better story as of late than I think people thought, but it's still a challenged area. And, they were off about 4% if you look at the industry, but also a big announcement this morning, which really shows how they have to continue to navigate this digital world and how they compete with it is Cengage and McGraw Hill just announced the merger this morning.