Yes. So on that, what I would tell you is sophisticated advertisers see an opportunity because they're actually generating a pretty significant lift. Remember that, roughly, 45% of US ad traffic has already moved off of cookies. That is Microsoft Edge, it is Firefox, and it is Safari. And so, if you want to advertise effectively on those browsers, you have to authenticate. And we're seeing phenomenal lift there. So sophisticated advertisers recognize that, and they view this as a first-mover advantage to really reach audiences that haven't been addressable in a few years. On the publisher’s side, it's interesting. I was at a publisher summit last week on addressability, and some of the biggest publishers in the world were there with us. And without exception, without exception, they have seen strong results from ATS the kind of lifts that Microsoft has publicly reported of 40% improvements in yield are par for the course, and in many cases, much better. However, what they all were talking about is how do they work together to further accelerate advertiser demand? Because while the sophisticated advertisers see the opportunity, that is not necessarily yet the case with everyone. Now all that said, let me just reiterate one final point here. It's what I said in my prepared remarks, we actually don't care. And whether an advertiser wants to use cookies or whether they want to use authenticated measures, doesn't matter to us. We're going to support both. As long as different identifiers exist, we're going to support different identifiers. The only reason we really care is because it's creating confusion in the market and with investors. And so often, we get the question of what's the impact on your financials? Couple of years ago, people said, hey, we're concerned that cookies are going away. Now the same investors are saying, hey, we're concerned that cookies aren't going away. And so, we'd just like some finality to this, so we can take that risk off the table altogether because we don't believe there's any risk here.