Scott Howe
Analyst · Susquehanna. Please go ahead.
Yes, hi Aaron, it's Scott. First off on CTV, it's not something we breakout any more specifically, because we're not a media take rate business. That said, I would tell you that I think, we are absolutely instrumental in the future of CTV, where it's going and how those CTV players are going to in future partner with major advertisers. And let me unpack that a little bit. It used to be that if you were buying television, you would go do panel based, add it with some panel based data to plan your buy. Well, it is now the case that every major CTV provider has an authenticated audience, and they have deep valuable data. And so, the combination of that valuable CTV data along with the valuable first party advertiser data, which is authenticated as well. Well, when you start to collaborate across those two deep data sets, that's when the magic happens. And that requires clean rooms. So when I talked earlier in my prepared remarks about the 35 publishers that we had targeted, a big chunk of those are the major CTV companies. And we are working with virtually all of them. And the ways that we're working with them, is to set up this clean room, so there can be audience collaboration that also facilitates measurement. So advertisers are getting just a fundamentally better experience when they're placing their ad buys on those CTV providers. And that's so important now, because we passed this tipping point for CTV. So I think that's going to be a really interesting part of our business. We've talked so much over the last couple of years about retail media networks, but add in here, kind of these entertainment networks that we're going to start to see. Virtually every major advertiser is going to be collaborating with, call it the top dozen CTV providers and doing really, really interesting things. And remind me again your second question. It was Netflix, right? So on the Netflix side, I talked in my prepared remarks, about what we're doing with Disney, and the Netflix partnership is just very similar. We announced it last quarter. I think it goes live in early January. I mean it's really hard to take things live in Q4, which is kind of the height of the silly season from a publisher technology perspective. But I tell you, advertiser demand for this off the charts. It's going to be the measurement, the audience collaboration. I had lunch with or dinner with some of the Netflix folks last month. They're super excited about it. So I expect good things. But don't expect to see any growth from that this coming quarter. That will be in calendar Q1 or Q4.