Jeff Jeter - Ritchie Bros. Auctioneers, Inc.
Analyst · Raymond James. Your line is open
So, hi, Ben. It's Jeff Jeter. Yeah. So, Ben, I think – I mean you alluded to a little bit to it. We've got to be thoughtful about the play, what's the right play out of the playbook. And there is a time and a place for us to go standup a one-owner dispersal sale and we're doing one December 5 up in Minnesota for a large crane package liquidation. So there's time and places to do that. There are other dispersals that are smaller that, quite frankly, it doesn't make sense to go standup an event. And we can put those online and sell it on a Thursday event just as easy. And that's – as you referenced, that's what we did at IP. And often in IronPlanet, we may have an open house – if we had a, say, $2 million to $5 million one-owner liquidation, nice clean equipment, well-maintained, good reputation in the local market, we may have an open house. We may stage that equipment, invite people to come view it. But we would sell it online as part of a weekly Thursday event. So I think it is finding the right – making a thoughtful decision. The other thing, Ben, I think, that has to change, and I'll give you an example, so we've just finished our Houston sale, which we've had a very good sale this week, and the difference in our selling cadence and motion going forward is as soon as we come out of that event, we're not waiting on the next event in Q1, we're immediately consigning for the next IronPlanet Thursday weekly auction. So, today we have – we can sell every week as opposed to, in the past, we might have had four, five events in each geographic area and that drove the cadence of our revenue and consignments was event-driven. And today, we'll still have that and that's a huge part of our business and nothing changes there. But we have to be selling every week, we have to be in front of our customers every day and we got to be consigning equipment to drive revenue every day. So it's getting our territory managers and our strategic account managers capable and comfortable selling across all of our channels all of the time.