Ladies and gentlemen, thank you for standing by. Welcome to the Rogers Communications Fourth Quarter 2011 Analyst Conference Call. [Operator Instructions] I would like to remind everyone today this conference is being recorded, Wednesday, February 22, 2012, at 8 A.M. Eastern time. And I would now like to turn the call over to Mr. Bruce Mann with the Rogers Communications Management Team. Please go ahead.

Well, thanks, operator. Good morning, everyone, and thanks for investing some of your time with us this morning to join Rogers Q4 2011 Investment Community Teleconference. It's Bruce Mann here. Joining me on the line this morning are Rogers President and Chief Executive Officer, Nadir Mohamed; Bill Linton, our Chief Financial Officer; Rob Bruce, who's the President of our Communications Division; Keith Pelley, who runs Rogers Media; Bob Berner, our Chief Technology Officer; and Ken Engelhart from our Regulatory team. We released our Q4 results earlier this morning. The purpose of this call is to crisply provide you with a bit of additional background upfront and then answer as many of your questions as time permits. As today's remarks and discussion will undoubtedly touch on estimates and other forward-looking information from which our actual results could be very different, please review the cautionary language in today's earnings release and importantly in our 2010 annual report that includes various factors, assumptions, risks as to how our actual results could differ, and all those cautions apply equally to our dialogue on this morning's conference call. If you don't already have copies of our release from this morning or our 2010 annual report, they're all available on the Investor Relations section of rogers.com. So with that, let me turn it over to Nadir Mohamed and then Bill Linton for some brief introductory remarks, and then the management team will take your questions. Over to you, Nadir.

Thanks, Bruce. Welcome, everyone, and thank you for joining us. As you can see from this morning's earnings release, we delivered a relatively balanced set of financial and subscriber results. The results certainly reflect the strength of our asset mix as well as the continuation of what we see as an extremely competitive period in the market. In terms of asset mix, we are uniquely positioned as Canada's largest wireless provider, complemented by our healthy and growing broadband and Media businesses, and you can see this reflected in our results for the quarter and the year, as well as the guidance that we provided for 2012. So getting to some specifics of the quarter. We continue to demonstrate success on the sales front where we gained approximately 34% share of postpaid gross adds of the 3 large wireless players and, frankly, could have generated even higher gross adds if we had not been constrained on supply of the iPhone 4S during the quarter. And on the Cable side, we increased total service unit net adds by 59% year-over-year. And as a result of continued effective cost controls, we also maintained strong margins, generating significant free cash flow and solid EPS growth. And we delivered this despite the planned increase in our capital spend as we continued to invest in maintaining our leading network position. Importantly, we returned $564 million of cash to shareholders in the fourth quarter through a combination of dividends and buybacks, and that's up 6% from Q4 of last year. And as you saw from our dividend and share buyback announcement this morning, we intend to continue returning significant amounts of cash to shareholders in 2012. So stepping back and looking at the quarter, the most notable observations I would point out are: First, on the Wireless…

Thank you, Nadir. I will provide a little bit of additional color on the financial results and metrics for the quarter. On the top line, overall, our consolidated revenue growth was 1% for the quarter, which reflects the revenue growth of 2% at Wireless, 3% at our core Cable Operations and 3% at Media, offset by our declining video rental business and our RBS resale business. Adjusted operating profit was up 3% from Q4 2010. And as you can see from our release, we have been able to hold overall margins at very healthy levels, reduced our share count, grow earnings per share and return significant amounts the cash to our shareholders. In terms of some of the main drivers behind the results. In the second half of the year, we saw an improvement in the EBITDA trajectory at Wireless from the first half of the year, and we've done this in the face of very solid subscriber gross adds and another record number of new smartphone additions. 56% of our postpaid subscriber base now has a smartphone. And during Q4, 74% of our gross adds came in on smartphones. So we're continuing to have success concentrating in the higher end of the market. An item that really stands out in the quarter would be the very solid cost management. In fact, for Q4, if you exclude the cost of wireless equipment sales, we actually reduced operating expenses year-over-year by 3% on a consolidated basis. In terms of our Wireless results overall, network revenue was steady year-over-year and was relatively consistent on a sequential basis from Q3 of this year. It continues to reflect double-digit softness on the voice ARPU line, consistent with the level of competitive intensity we continue to see in the Canadian wireless market. But important to…

All right. Thank you, Bill. Operator, we'll be ready to take questions from the participants in a couple of seconds. [Operator Instructions] So with that, operator, if you'd explain to those on the call how you'd like to organize the Q&A polling process, we'd be ready to go. Thanks.

[Operator Instructions] Your first question comes from the line of Bob Bek of CIBC World Markets.

Further on the sequential data of revenue decline, I guess Nadir or Rob, how much of this was really pricing of the new plans? Or is it really just you think it’s the structure or the way you modified the messaging to get people to switch off or whatever? And then how much of this is inbound roaming as well? I mean, obviously it's a focus with your competitors having the handsets. Is that a large component as well? And is this pricing pressure on your outbound roaming, is it pricing pressure, and, in fact, will it stimulate a rebound at some point?

Yes, Bob, it's Rob. Listen, just picking up on some of the comments Nadir made, there's really 3 things driving the sequential decline in data. It traces first and foremost to roaming, but data roaming. And as Nadir highlighted in his opening remarks, we made some significant changes as we tried to make data roaming both easier and cheaper with the intent of trying to get more people to use it. We tried to create real transparency about when people and how people could get on data packages as they went overseas. We put in a fair number of reminders to let people know that they were on à la carte pricing, and we think that these dissuaded significantly customers from using it and possibly created some confusion along the way. We've already made some changes to some of those. We think that will significantly reverse some of that -- some of the trend that we're seeing. The second and important factor is we've also seen a shift in SMS. And as time has gone on, but particularly pronounced in the last couple of quarters, is a shift to have inclusion of SMS in rate plans and a continuance of a shift that's gone on to have people who were previously using pay-per-use SMS moving into SMS buckets. Lastly, the third impact was just a shift of our customers who are on data plans on smartphones and stand-alone to shift to slightly cheaper plans. In total, we believe the impact was about 40. We've got mitigation tactics in place against all 3 of the items I mentioned and feel that executionally we can reverse some of this depressing -- depression that we've seen in data.

Would the magnitude of decline be in the order that you gave us there with the roaming, SMS and then plans?

Yes, the predominant amount is, again, around roaming and, again, traces to notifications, and we also decreased prices to try to stimulate usage. And it is, by far and away, the largest of the 3.

So the pricing declines are not likely to go away? I mean...

The pricing declines are not likely to go away.

Your next question comes from the line of Glen Campbell of Merrill Lynch.

I wanted to talk about smartphone sales and the subsidy costs. We were surprised that the subsidy costs were as low as they were, I guess around 17% of network revenues, up only a little bit, and yet your sales were up a lot. So I was wondering if you could talk about factors that would have mitigated the iPhone pressure, other than obviously the supply issues and how much iPhone demand you see spilling over into 2012?

Yes, Glen, we continue to see strong demands for the iPhone 4S, and that continues. The good news is that the supply issues that we experienced throughout Q4 and that we think had a significant impact both on acquisition and on retention have largely subsided at this point. In terms of the overall impact of the iPhone from a financial perspective, Bill touched on the fact that the incremental smartphones and the success we saw on the quarter drove about $61 million of extra costs for us. And of that, about $40 million of it, when you compare Q4 over Q4, was traceable to the iPhone, Glen.

Glen, it's Nadir. Just one more thing. One of the things that Rob and his team put in that really, I think, helped us with the iPhone, generally, with hardware upgrades is our PRE HUB program. So you might want to just touch on that.

Yes. Glen, very briefly, what we've done is we've installed the program where any customer after 6 months of tenure can get a new device. So, for example, if they're into a contract 6 or 7 months, iPhone 4S gets launched, the customer can call up, ask to be moved -- or handset upgraded to a 4S, and they have the opportunity to pay a certain amount per month for every month remaining before they would be eligible for an upgrade normally. So this is great. It's been terrific, very well received by customers as it gives them the freedom to upgrade to a new device when they want. And the good news for Rogers is that we don't have to pay the full subsidy for these customers as they're paying a portion of the freight themselves so that they can move earlier. So again, a real win for us and a real win for customers in the quarter.

Your next question comes from the line of Rob Goff of Northland Capital.

Could I ask for some further details on some of the key drivers on the smartphone net present values, i.e., trending in the ARPU and churn levels?

Sure. Rob, of course, there's 3 or 4 things that are predominant in driving the economics of smartphones. For sure, the ARPU is the first key one. ARPU has been relatively steady, although a slow -- what I would call a slow and steady decline, about 1.8x right now of what a non-smartphone customer is, so think just slightly north of $80 would be the sort of typical average smartphone ARPU. Churns, again churn is much, much lower, much, much lower than we would see on a regular voice device. And those churn rates are holding pretty steady as we go over time. The third key element is really the subsidy that we pay for the device. And subsidies, as you know, have held relatively constant. We had and continue to push to try to drive those subsidies down. The popularity of the very high-end device with our customers has been sustained across all portfolios, so not exclusive to Apple. But our customers have a real desire for the higher-end Samsung devices and other devices of that nature. So that's continued to keep the numbers up. Of course, some of the hunger that we've seen in the quarter and some of the jockeying amongst some of the device manufacturers, I think, promised to continue to help us drive those prices down, so I think that's an area where we can improve in the future. So the lifetime value of smartphone customers remains very healthy. ARPU is still high. Churn rate is still relatively low, and we're working at managing all of the other elements to try to continue to improve the profitability on these, the most valuable customers.

Your next question comes from the line of Ric Prentiss of Raymond James.

Well, continuing on the smartphone trend here. Question, as you think about your 2012 guidance, what are your thoughts as far as are you going to sell even more smartphones in '12 than you sold in '11? And how does that kind of affect the cost of acquisition and retention that we should be thinking about on the margins?

Yes, Ric, it's Rob again. For sure, we think smartphones are here to stay. We think it is going to be -- that eventually everybody is on a smartphone. For sure, I think we also recognize that as we continue to bring on more and more tiers of customers that we'll have to continue to tailor that smartphone offering because not everybody will be willing to consume and pay for the maximum amount of voice and data services provided. So to that extent, those will be factors that affect us. We also believe that, Ric, there will be downward pressure and more and more competition. I think we're seeing it already as RIM gets even more aggressive to try to hold its market share. So I believe that there will be some downward pressure on pricing of devices, and those are the things that I think will affect all carriers' performance as we go forward on smartphones.

Your next question comes from the line of Vince Valentini of TD Securities.

Hate to stay on similar point here, but when I look at your guidance on the Wireless side, I mean, your ARPU's been declining through 4% in 2011. The high end of the guidance for 2012 assumes 5% growth. Just wondering what levers you'd need to hit to see that kind of inflection. Is it largely on the handset subsidy side that you were just talking about, Rob, or is there something out there in terms of an expectation that ARPU will turn the corner and go flatter or positive or whatever you can talk about? What -- I know the low end of the guidance is for flat, but I mean to get to that high end, what kind of good things need to happen?

Vince, if you look at the guidance we've got and you're referring now to -- just to make sure, the adjusted operating profit for Wireless?

Yes, exactly.

Yes, we don't, as you know, give specific guidance around ARPU or churn, but maybe just to help you with some flavor on how we've approached the process of what leads to guidance. First off, I think the market will remain as competitive as it has been. And from the perspective of penetration, north of 4% is what we look for in the market itself. I think when you look at our performance, one of the things that we're looking to do is stabilize our churn. If you look at the -- when I say stabilize, stabilize it relative to the full year of 2011. So what you've seen is, in Q4, is something clearly we're looking to change starting in Q1 and going forward. On the ARPU side, which is another one that gives you a sense of how the margins work out, I think voice will continue to be under pressure, but clearly what you've already seen in the last couple of quarters is a declining rate in terms of the drop in voice. And data, I think, will be continuing to grow strongly for us and pick up on everything we've talked about. Smartphones, I see no slowing down, frankly. We had great success in Q4. You should know that the smartphone churn rate is significantly lower than the non-smartphone churn rate. So that speaks to kind of how we see the performance on the churn side going forward as we get more and more smartphones. Frankly, the upgrade rates are north of 80%. End market, when we sell, again, high 70s for percentage of growth. So that data side will drive a lot of our growth on the Wireless side. And on the cost side of the equation, I think we’ve been pretty strong throughout the year, and we're going to be relentless in terms of cutting costs to make sure that in the face of what we need to do to invest in our customers, we have the ability to do that and maintain margins. So I can't be more specific, Vince, only because we don't give guidance around any specific metric.

Your next question comes from the line of Greg MacDonald of Macquarie Securities.

Can I shift to prepaid for a second? Looks like the gross add numbers were down sequentially pretty dramatically, down year-over-year, but sequentially pretty dramatically. Could you talk to whether that is a decrease in your promotional activity or a decrease in demand vis-à-vis new entrants focusing more towards smartphone. So where's the trail off? And is that now a new norm? Is that new sustainable where prepaid is going to take much less focus on the subscriber growth because the net add numbers, you’ve had some pretty big numbers for a number of quarters now. I suspect if you had the choice, you'd probably focus more of your efforts on postpaid.

Yes, absolutely. And let me pick right up on that, Greg. For sure, our focus is postpaid. Our focus is on higher-value customers. And as a consequence, I think prepaid is where you find prepaid for the quarter. I think it's also important to notice, and most of us saw through the quarter, the new entrant pricing at the bottom end of the market was absolutely unprecedented in the time that I've been in the business, unprecedented in anything that we've seen in North America and probably unprecedented by almost half. So the customers that were differentially driven to some of that pricing, given its focus on the low end, was frankly traditional prepaid customers, people who, in the old days, would have actually bought prepaid cards and topped up as opposed to the pay-in-advance customers and the Chatr customers that we also have in that base. So I think, across-the-board, I think whether it was Rogers or other carriers, everybody felt the pressure on the traditional prepaid business. And again, to come back to the opening point, while we continue to see a healthy and thriving Chatr business, the traditional prepaid business is diminishing for sure, and our focus is very, very strongly against those higher value smartphone customers. We believe data is where the growth is going to come from. We're going to continue to invest aggressively there.

And just trying to model the ARPU, ARPU is higher than expected, but I mean, that's a mix issue. Are we kind of at a run rate, $17 in prepaid ARPU that we should be focusing on? Or is there still a mix advantage that we should see over the next year?

Again, the predominant sort of impacts on that are the Chatr ARPU is where the input, the net new customers are coming on that portfolio. They're slightly higher, but I would say over time that we will see roughly ARPUs in the range that we're seeing today.

Your next question comes from the line of Maher Yaghi of Desjardins Securities.

Just maybe if we can switch gears here on the Cable side. You mentioned in your prepared remarks that you're embarking on a move to transfer your analog subscribers to digital in 2012 and 2013. We've seen from another competitor in the market that transition having an impact on -- a good impact on margins. Yet when I look at your guidance for 2012, you seem to imply not any meaningful impact on margins. Can you talk about your cost containment efforts that you're currently employing on the Cable side to make up for the difference in the lower margins as you make that transfer? And if you quantify maybe how much cost cutting you're doing in the Cable side that could help mitigate this impact on margins?

Yes, Maher, it's Rob Bruce. Let me lead off. For sure, and you heard the reference from Bill, our focus on the Cable side has been one of very strong expense control. In fact, we reduced our OpEx by 2% year-over-year on the Cable side. And we are going to invest some of that money because there is expenditure associated with making this migration, this Tier 3 migration. And I'm going to let Bob Berner, our CTO, describe a little bit about what's involved in the migration process itself.

Maher, it's Bob. We're not shutting down analog anytime soon. What we are doing is we are migrating our analog tier services to free up the spectrum on the distribution plant so that we can use it for other purposes. So today, we have multiple tiers of service that we require filtering at the household depending on what tiers customers subscribe to. In removing those tiers and transmitting them fully on digital to those subscribers, we do 2 things: Number one, we free up that capacity for use on digital television services and high-speed Internet. And the second thing we do is remove the cost associated with truck rolls when we have to go out and people change their tiers or subscribe to different services. Today, we have to go in and install filtration equipment. When we finish this work, we'll no longer have to do that and, consequently, save a fair bit of money on the logistics.

And just so just we have a perspective on the amount of clients that you're going to be switching, when I look at your total television subscribers and your digital cable subscribers, is that difference -- how much of that difference is going to be switched over the next few years? As you mentioned, you're only switching customers on tiers. Can you maybe quantify in subscriber numbers how much are we talking about here?

Maher, we don't have those numbers in front of us right now, but we can get somebody in Investor Relations to follow up with you on the specifics of the numbers.

Your next question comes from the line of Philip Huang of UBS.

I just want to better understand your long-term strategy on the 3 different wireless brands that you currently have. You recently launched an attractive $25 unlimited After Work plan under Fido. And given the attractive price point, I would have thought that, like, this type of plan would be launched under your Chatr brand. I guess based on the customer lineups I've seen around the Fido kiosks in Toronto, I suspect it may be a good driver of postpaid net adds in Q1. But I'm also a little bit concerned about how this could affect your postpaid ARPU going forward. So I was wondering if can maybe talk a bit about how you view the relative profitability of these subscribers and whether we could see greater focus of this sort of entry-level segment for your postpaid business going forward.

Yes, Phillip, it's Rob Bruce. Listen, let me spend just 2 or 3 brief minutes. Of course, as most of you know, we operate on 3 brands: Rogers, which is all about the latest and greatest in terms of innovation, great devices and really talks to our higher-value customers with a real strong focus around smartphones. Fido is a combination of great pricing coupled with great service. And our third brand, Chatr, is focused at the entry-level market. It's a prepayment brand as opposed to a postpaid brand. And again, it's meant to compete in that entry -- in that very much the entry-level market, but specifically the prepayment component of that entry-level market. Our focus always is to try to deliver profitable growth out of all of these brands. With respect to Fido and Rogers and all the other brands in the market these days, we work hard to try to balance stimulating customer acquisition and balancing the revenue and the profitability that we get out of the brand. We're excited about some of the things and the momentum that we've generated on Fido with FidoTrade, Fido Rewards, and the value proposition around Fido has been a strong one, and the brand has frankly been a profitable one. We're excited about these new plans and believe that they will be profitable as well.

Right. And in terms of the -- I guess maybe a little bit on the strategy on these getting these postpaid Fido customers, is it sort of a strategy to upgrade these to a smartphone over time and thereby drive further ARPU lift, I guess, similar to maybe like what Koodo has done in terms of focusing first on Talk & Text and then migrating them to smartphones over time. Is that sort of like the way to think about...

Absolutely. For sure, and you can probably see as you watch the device portfolio on the Fido brand how we continue to grow the smartphone availability on the devices. We bring the greatest and latest devices to Rogers brand first, and gradually, there's a migration of that technology to the Fido brand. Thereby, they're not competing head-to-head on smartphones. But rather, we see Fido customers moving to smartphones at a slightly slower rate. And we're trying to create attractive plans to get them on and then move them up.

Your next question comes from the line of Jeff Fan of Scotia Bank.

A lot of the short-term questions in regard to Wireless has been answered. But I wanted to ask about more, longer term, the economics of the Wireless business. When you look at prior upgrades, i.e., on 3G HSPA, that started really the smartphone trend, and the migration from non-smartphone to smartphone subscribers were really accretive to ARPU and returns. But when we start to look at 4G LTE and additional spectrum, et cetera, I'm just trying to understand where the returns is really going to come from. Do you expect in the longer term once you have a high enough penetration to smartphone that smartphone ARPUs would start to actually go up because of usage? Is it because of lower costs of running a network? I'm just trying to get an understanding of where the incremental returns is going to really come from with the additional investments down the road.

Jeff, it's Rob Bruce. Let me lead off, and maybe others will want to jump in. I really feel that there's really 2 reasons that our move to LTE is going to be a powerful and profitable move going forward. Number one, the world ecosystem is moving to LTE. More and more, the world that we see in front of us is a world of data. It's a bet that you can see that we've made very strongly with all the things we've done in the investments in smartphones. So if the world ecosystem goes there, that's where the devices are going to be. Where there's the volume of devices, device prices have the potential to be lower, so we see lower device prices in the future. And secondly, and very importantly, in a world of a lot more data going forward, and we can see this consumption rising every week, every day, the LTE network delivers data a lot more cost-effectively than can any of the other past networks. And while there's still tons of debate about much how much more effectively and how is that going to translate exactly into precise dollars and cents from a network perspective, it's unassailable that, that's a massive improvement in the cost of being able to deliver data. So 2 key things, smartphone costs themselves and the cost of the pieces in the ecosystem and then lower costs in terms of delivering data.

Your next question comes from the line of Drew McReynolds of RBC Capital Markets.

Just my question is on Internet, and just wondering if you could comment on just the change in demand that you're seeing for your higher-end Internet plans. We obviously saw a couple of tweaks in the marketplace that you did. And to what extent is the take-up for these higher-end Internet plans a good defense against obviously some IPTV competition in your footprint?

Yes, thanks for your question, Drew, and thanks for noticing. Most of you on the call will notice that we, on the wireline side, made some adjustments to our Express and Extreme packages, upped some of both the speeds and increased the data caps. Moving up our terrific Internet franchise and moving those customers up tiers is an important part of how we drove revenue. And as customers continue every quarter, in and out, to consume more and more and spend more and more time on the Internet, we think it's both a great opportunity for us and a welcome addition to the product offering from a customer perspective. So it's been something that's been successful for us on acquisition. And then Drew, as you point out, the fact that we have a vastly superior Internet offering has been a very strong factor in helping us fend off the work that others are doing to compete with our television product. And we will continue to be focused. We think that the 2 key connections in the long run are really the mobile Internet connection and the wireline Internet connection, and we're determined to continue to work hard and win on both.

Ladies and gentlemen, we have time for 2 more questions today, the first of which comes from Dvai Ghose of Canaccord Genuity.

Now that all the incumbents have reported, I guess you accounted for only 13% share of national incumbent postpaid net additions. Now as Nadir pointed out, your gross addition market share is still very healthy, at about 1/3, so it is a churn problem. So I was wondering if could go through the main drivers of the increase in postpaid as opposed to prepaid churn. Is it pricing, is it network, customer care, availability of devices? And how do you aim to cure them? And on a related point, Rob, you mentioned that smartphone churn has been relatively stable, and yet 56% of your postpaid subs are on smartphones, and smartphone -- sorry, postpaid churn has increased to 1.49 from 1.35. So I think you have to assume there's been some increase in smartphone churn as well.

Yes, Dvai, let me check up on that last point. You're absolutely right, and I touched on it earlier in the call. There has -- there actually was a little pop-up in churn, and I mentioned that we had real difficulty getting as many iPhone 4S devices as we needed in the quarter. And in fact, through the Q4 period, that caused us to see a pop-up in churn on smartphone. But let me take a second and answer the major part of your question, which was the key drivers on churn in the quarter. And first, let me echo what Nadir said: We have some work to do on churn, and we can definitely do better on the metric. And it's been a hallmark of ours in the past to excel on churn. So for us, this is a key focus executionally. Nadir also mentioned, and let me echo again, that we're seeing some sequential improvement in Q1. In terms of some of the factors driving the increases, Dvai, for sure, it's concentrated at the low end with the exception of the point that I just made. It's way more about consumer than business. In fact, we're seeing some improvement in our business churn. Urban markets outside our cable footprint is an area where we see concentration, and of course, those would be markets that are highly competitive markets. They would be new entrant markets with, even as the new entrants would describe, unsustainable and very aggressive pricing. It's concentrated in voluntary as opposed to involuntary, so it's not about involuntary churn. And I think if you watched us through the quarter, you'll notice that we were probably the most price-disciplined on devices and disciplined on plans. And lastly, it's hard to ignore that at least that Rogers seasonality, and Q4 has always been a peak period as we tend to renew an awful lot of customers as historically it's been a big loading period. We have a renewal process that goes on leading up to the Q4 period, and that's also a factor. So those would be the major factors, and the thing that I would leave you is you can count on the fact that we're going to dial up our efforts in the area of churn because, clearly, it's what standing in between us and having terrific net loads.

Your final question today comes from the line of Tim Casey of BMO Capital Markets.

Can you talk a little bit about what your plans are for next-generation cable boxes and platforms? What are you doing in terms of, I guess, seeding the market with new boxes? And in terms of newer-generation boxes out there, what are your plans to upgrade guides and so on and so forth?

Tim, thanks for your question. What don't I give you just a second and just kind of reprise the 3 or 4 key thrusts to our video overall? And your question is highly timely because I think you're going to see some major launch activity from us later this week. But we said we'd launched new guide, better UI and better search, Whole Home PVR and a number of other innovations to make sure that our television product was second to none. You've seen some of those already, and Nadir made reference to them. Remote PV Manager so that you can program your PVR from your wireless device. Rogers Live TV where now you can consume television on a streaming basis in your home on your iPad and a variety of other things, Rogers One Number being another innovation for the quarter. The second thing we said is we're going to extend our video offerings to new platforms. And Rogers On Demand Online was one of the key things that we said we do. We're now up to closing in on 0.5 million registered subscribers on Rogers On Demand Online, so that continues to be a success and continue to grow our leading VOD offering and improve the UI. And then lastly, the third part and really longer term is continuing to build and launch this IP-based video platform that will deliver integrated and efficient cross-platform video delivery. We've talked about it on past calls. It's an open-standard platform, enabling fast innovation and access to a broad suite of third-party apps. We seeded the market with a number of hybrid boxes from Cisco that are IP-ready, and we are actually going to leverage and launch some of the new menu-ing, the new search, the new guide and you'll see a lot more from us on that later this week. So I'm excited about the progress that we're making in terms of continuing to have a world-beating video platform, and you'll see more from us shortly.

Order of magnitude, how many boxes are in the market now that you're able to do this?

North of 300,000, and they're concentrated in the IPTV footprint.

Ladies and gentlemen, this does conclude the question-and-answer session. Mr. Mann, please continue.

All right. Well, thanks, everybody, for participating this morning and investing your time with us. We appreciate your interest and support. If you have questions that weren't answered on the call or if anyone was left in the queue that we didn't get through, if you could please give myself or my colleague, Dan Coombes, a call, both of our contact info was on this morning's earnings release. Thank you again, and this concludes today's teleconference. Thanks.

Ladies and gentlemen, this does conclude today's conference call. We thank you for your participation, and you may now disconnect your lines.