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Transcript
OP
Operator
Operator
Thank you for standing by. This is the conference operator. Welcome to the Rogers Communications, Inc. Fourth Quarter 2025 Results Conference Call. [Operator Instructions] And the conference is being recorded. [Operator Instructions]. I would now like to turn the conference over to Paul Carpino, Vice President of Investor Relations with Rogers Communications. Please go ahead, Mr. Carpino.
PC
Paul Carpino
Analyst · Bank of America Merrill Lynch
Thank you, Gaylene, and good morning, everyone, and thank you for joining us. Today, I'm here with our President and Chief Executive Officer, Tony Staffieri; and our Chief Financial Officer, Glenn Brandt. Today's discussion will include estimates and other forward-looking information from which our actual results could differ. Please review the cautionary language in today's earnings report and our 2024 annual report regarding the various factors, assumptions and risks that could cause our actual results to differ. With that, let me turn the call over to Tony.
AS
Anthony Staffieri
Analyst · BMO
Thank you, Paul, and good morning, everyone. I'm pleased to report that Rogers ended 2025 and the fourth quarter with strong financial and operating results. We executed well in a highly competitive telecom environment. In 2025, we delivered industry-leading wireless and cable margins. We delivered industry-leading combined net new mobile phone and Internet subscribers. We invested in and delivered strong growth in our core sports and media operations, highlighting the quality of our world-class assets as we pursue future monetization opportunities. We executed on our plan to return leverage back to pre-Shaw levels, well ahead of our initial target. And importantly, we met or exceeded each of our 2025 guidance targets for growth, profitability and capital efficiency. Our full year and fourth quarter results demonstrate our success in advancing a consistent and transparent long-term strategy. It's based on disciplined execution regardless of market conditions while maintaining an investment-grade balance sheet and investing for the future. In a low growth environment, we are adjusting our cost structure, driving efficiency and growing cash flow to deliver on the sustainable long-term value creation we are pursuing across our 3 pillars of growth. This includes continuing to lead with innovative first and transformative transactions. 2025 was a very significant impactful year on this front. We closed on the acquisition of our controlling interest in MLSE to now hold a 75% interest in one of the world's premier sports and entertainment companies. We closed a $7 billion equity investment transaction, demonstrating the confidence investors have in Rogers and our world-class assets. We launched Rogers satellite, the first and only wireless carrier in Canada to offer satellite to mobile. And we kicked off the new year with the launch of Screen Break, a new national program to help you balance screen time. Let me now turn…
GB
Glenn Brandt
Analyst · TD Cowen
Thank you, Tony, and good morning, everyone. Thank you for joining us. Rogers' strong fourth quarter results closed out a year of solid revenue growth, remarkable success from our world-class sports and media assets, and consistent execution and discipline in a highly competitive market. Importantly, we have delivered these results while driving substantial improvement in free cash flow, capital efficiency and leverage reduction. We have met or exceeded each of our 2025 upgraded guidance metrics, and we will build on these successes going forward reflected in our guidance for 2026. Let me start by covering our fourth quarter highlights. In wireless, the fourth quarter, the sector's peak selling period was very competitive, particularly following Black Friday. Against a smaller market for new subscriber net additions, we saw heightened discounting from some of our peers throughout December, in our view, chasing uneconomic market share. We have remained selective with our offers and have proactively elected not to follow our peers heavy discounting, reflected in our comparatively lower net adds for the fourth quarter. Rather than follow, we have delivered balanced financial performance and subscriber growth, which better preserved service revenue for 2026. In contrast, some of our peers' unsustainable discounting has continued through January with this past weekend being another clear example. Wireless service revenue was $2.1 billion in the quarter, even with 2024 while adjusted EBITDA grew 1% to $1.4 billion, yielding an industry-leading margin of 67%. Against the backdrop of lower immigration, we added 39,000 total mobile phone net additions, 37,000 of whom were postpaid subscribers on our Rogers premium service. ARPU is down 2.8% to $56.43 for the quarter. Rogers' full year 2025 mobile phone subscriber net additions were 245,000 and we delivered an industry best 345,000 combined net new mobile phone and retail internet subscribers reflecting the…
OP
Operator
Operator
[Operator Instructions] Our first question is from Vince Valentini with TD Cowen.
VV
Vince Valentini
Analyst · TD Cowen
0% to 3% for EBITDA in '26. Can you help us unpack a little bit what would cause you to think you'd be at the low end versus the high end of that? I assume the Blue Jays run is a tough thing to model and tough to assume you can make it to Game 7 of the World Series again. So maybe that's a swing factor. Maybe it's the wireless ARPU trend and some of this ebbing and flowing we're seeing in price promotions and you can't be sure what's going to happen throughout the full year. Maybe those are 2 factors within the range. Maybe there's others, if you don't mind helping us try to understand what's in your minds?
GB
Glenn Brandt
Analyst · TD Cowen
So, Vince, let me start with the guidance on EBITDA for '26 is plus 1% to plus 3%. So we do see growth. Now I'll turn to your observations. You're right, it's difficult to model championship seasons. We do expect a strong return for the Blue Jays starting in -- at the end of March with attendance and we expect to have a competitive season. So we are anticipating a successful season, but you can't predict playoff runs for any of the teams. But -- but yes, to go back, the EBITDA guidance is plus 1% to plus 3% on the year.
VV
Vince Valentini
Analyst · TD Cowen
So sorry, I felt misspeaking on that, Glenn. But the range then -- the biggest variance between the 1 and 3 is just the unpredictability of playoff runs for the various sports teams. Is that fair to say?
GB
Glenn Brandt
Analyst · TD Cowen
No, I'd probably answer it with it's taking into account the variability across all of the businesses if we go through all of 2026 with heavy promotional discounting in the telecom sector, particularly in wireless, then that's a larger business, and it's going to have a larger impact. We are focused on cost reductions and efficiencies across all of the units will drive synergies within the RSM and MLSE business. We will continue to try and drive improved margins and efficiencies at both cable and wireless. But we'll try and find that balance across all of the units. In terms of going after our margins and what have you, we've got strong margins throughout. And you can see we've got strong performance within media.
OP
Operator
Operator
Next question is from Tim Casey with BMO.
TC
Tim Casey
Analyst · BMO
Tony, could you talk a little bit about what you're expecting or how you're thinking about the wireless market this year? You've -- both you and Glenn have mentioned some of the discounting that's out there, which I think everybody on the call has noticed. Just how are you thinking about the market growth and competitive intensity? And then just in terms of one thing that could help ARPU, you mentioned that Rogers Satellite is rolled out now. Can you give us some perspective on how much of your base is going to get that service included in their plan, so we can get some sort of idea of the potential for upsizing some other subscribers?
AS
Anthony Staffieri
Analyst · BMO
Thanks for the question, Tim. A couple of things as we think about -- I'll start with market growth. In the fourth quarter, our estimate is if you were to look at the total net add market on the postpaid side, probably down about 50%, which is consistent with what we saw in Q1 to Q3. So it was generally in line with what we expected. As we looked at the competitive intensity, it was intense, as you expect, throughout the quarter, particularly after Black Friday. I would say that was the turning point in terms of price offers and promotional offers on rate plans that were unusually low, and we decided to be more balanced there in our approach in that final 40 days. We're pleased with where we ended up on balance. As you would expect, all our net adds in postpaid are on the Rogers brand. We continue to focus on a value proposition that is beyond just price. Satellite is one. The other successful piece we saw play out in the fourth quarter was our tiered hardware strategy, where discounting on hardware was tiered depending on the rate plans that customers came in on. And you see that in the positive hardware margin in the quarter. So we're pleased with the way we executed in both the enterprise and consumer side of the business to come out with -- with a balanced approach. And in the context of the full year market share, we're pleased with where that landed. As we headed into Q1, which, as you all know, it's an extremely low volume quarter, we're surprised at the level of promotional discounting that continues on rate plans seems like a lot of calories for not much benefit in terms of subscriber, but I'll leave the…
OP
Operator
Operator
Next question is from Batya Levi with UBS.
BL
Batya Levi
Analyst · UBS
Against the backdrop you provided for lower volume growth and a pickup in competition in promotions in wireless. How should we think about wireless ARPU this year? And if you could also address if roaming continues to be a headwind? Or are we starting to lap that?
AS
Anthony Staffieri
Analyst · UBS
Thanks for the question, Batya. I think a couple of things. In terms of -- as we look to the ARPU profile, certainly, we look at trends in ARPU in and reprices amongst the base. There's a couple of pieces there. The team -- I've mentioned this on previous calls, we continue to have very effective and continually improving base management skill sets within the organization. As you'd expect, we continue to adopt tools that give us more and more insights into consumer and business behavior in terms of what they're looking for. And we continue to focus on those value propositions, as I said, beyond price that are important to them. And those have been key contributors to the reduction in churn that you're seeing in our base. And by the way, that's been both wireless as well as the wireline side of it in terms of Internet churn. So we're pleased with that. If you look at ARPU in, ARPU in continues to be on the positive side. And so we're pleased with that, albeit at a slowing rate as a result of some of the promotional activity that's out there. But we're trying to ensure we have a mixed balance. And as I said earlier, all of our net adds continue to be on the Rogers brand, and you can expect us to continue our brand consolidation strategy and more and more of our marketing efforts and promotional efforts will be around the Rogers brand and centered on value proposition outside of just price. With respect to roaming, that is something that in 2025, weighed on ARPU. And we reset in the second half of the year, our value proposition with respect to the roaming offers, both for U.S. and Mexico as well as international. With the objective of trying to increase the adoption of our roaming plans for travelers, we had saw a continual decline in periods leading up to 2025. And I'm pleased to tell you that the volume side of it is up and we're betting that the attractiveness of the new plans and the way we price them in the market will drive sufficient volume to stop the roaming decline in revenue being headwinds on ARPU. So it's going to take a little bit of time to see how that plays out. Certainly, the March break period is going to be a very good barometer on the appeal of the plans. So it's hard to predict the roaming impact in terms of how much headwind, if any, it will be as we approach the back half of the year. So all that to say in terms of ARPU growth, we're not going to guide on when we expect that to return to growth. But it will be a slow climb in our view, as we work through those pieces.
OP
Operator
Operator
The next question is from Drew McReynolds with RBC.
DM
Drew McReynolds
Analyst · RBC
First for you, Glenn. Just on the free cash flow guidance, certainly great to see the step down in CapEx, a little bit greater than, I guess the step-up in free cash flow. So just wondering if you could just help us on the kind of below the line items, whether it's interest, cash taxes, minority interest distributions, just anything to flag there? And then second, maybe for you, Tony, on the Internet market, obviously, Rogers continues to perform well, delivering stable cable results, but sustaining pretty good Internet net adds. One of your competitors alluded to November, December, more operators experimenting with TPIA and seeing a higher level of competitive intensity. I would just love to hear your thoughts on what your observation was of the Internet market and then your kind of views on TPIA?
GB
Glenn Brandt
Analyst · RBC
Maybe I'll just start quickly on the question around free cash flow, Drew. It's really a blending across each of those lines and candidly factoring in the variability across the ranges for CapEx and while EBITDA interest tax rate on through CapEx. So we're just trying to capture some of the variability across each of those. I don't point at any one of them as being a prominent theme.
AS
Anthony Staffieri
Analyst · RBC
Drew, on your question on Internet in terms of what we saw play out in the fourth quarter and what we continue to see now. I would describe the promotional activity on Internet as being somewhat stable. Certainly not what we've seen on the wireless side. We're pleased with the ARPU profile in Internet. Our strategy has been and continues to be to focus on having the best Internet in terms of reliability, first and foremost and speed, and we're glad to see some of the recognition that we're getting on speed as well when it comes to Internet across our entire national platform. And so our market share and our value proposition has been centered around best Internet combined with the Rogers Xfinity platform, which includes video as well as some home monitoring services as well. And that seems to be working well in the marketplace for us. And so you see it in very solid, steady progression of market share on Internet, and that's in both the East and the West. And so we're pleased with the way that's playing out. Our capital investments in our network continue to pay dividends for us in terms of customer satisfaction. So we're pleased with that. And then you layer on top of that our fixed wireless access or 5G Home Internet product. That continues to do well, and we continue to make refinements of it, particularly in markets where we don't otherwise have a wireline network. And so it's a combination of those that we see working well. In terms of wholesaling or TPIA in our markets, we don't see it having much of an impact. And so there's not a lot I can share with you. I mean, we continue to look at the market and what we need to do to adapt. But we're not seeing any signs of anything significant in terms of our competitors' TPIA initiatives in our markets. I'll leave it at that.
OP
Operator
Operator
Next question is from Maher Yaghi with Scotiabank.
MY
Maher Yaghi
Analyst · Scotiabank
So Tony, I just wanted to go back on the wireless question. Throughout 2025, it seems like towards the end of the year, we started to see some rational pricing taking hold. And all of a sudden, we saw this increased pricing pressure happening, promotions at year-end. And again, I'm puzzled by the recent price pressure that we saw on the discounting side last week and this week. As an operator, when you look at subscriber loading slowing down, last year, it didn't seem like to bother a lot of people, but it seems like this year companies are clamoring to get subs at any price just to offset the pricing pressure that the industry is facing. So the question I have is, do you feel that there's risk to the downside on price, given that we're seeing a very quick slowdown in subscriber growth and companies are trying to fill in the blank here through some kind of a marketing push to get subs at any price?
AS
Anthony Staffieri
Analyst · Scotiabank
Yes, Maher, I'll pick up on the comments I made earlier. We always start with what the reality of the market is and it's really a couple of things. One is it is a slower growth market, but it's still growing, as I said, in the 2% to 2.5% range. And we've adjusted our expectations on volume for that. We -- as we think about the fundamentals in our business, and I'll talk to that. I really can't talk to the strategy that our competitors have and how they think about volume versus ARPU, but we're trying to ensure that we're squarely focused on revenue growth, service revenue growth and having leading share of service revenue growth. And when we unpack that, we look at volume. And volume, not just in one specific period, but over a longer period of time and how we're doing in market share and what we're doing in the marketplace in terms of pricing. And so as I said, our approach was to be balanced. There's a segment of the market, and we saw it play out in the fourth quarter that is more price sensitive. And perhaps less interested in some of the value-add features when it comes to satellite and coverage and/or when it comes to things like hardware discounting. And so we were very, I would say, prudent in the extent to which we played in that segment. There are certain price points that we see as being uneconomical. And while you can get market share and get some subscribers, we don't see building the fundamentals of our wireless business on the back of price plans coming in at, say, $20, which you see in the marketplace today. We don't get the logic on that, and we don't get how our competitors are thinking about that as building a solid wireless business on fundamentals. But that's over to them. As I said, we're focused on balancing it. And you see that balance come through in our margins. In the fourth quarter, 67% margin in wireless, very strong. And so it's all of those factors together that form part of our playbook. And I think you can expect us to continue to follow that playbook from time to time. We may enter the freight in terms of some promotional activities for specific dates, but those will be very finite periods. We're staying focused on the broader fundamentals of our value proposition that continue to drive growth in ARPU in.
MY
Maher Yaghi
Analyst · Scotiabank
Okay. Great. And maybe just a follow-up to Glenn on the free cash flow question that was asked earlier. So I'm trying just for modeling purposes, if the backhaul deal is cash flow neutral as it continues to be the expectation. Where is the drag coming from significant CapEx reduction and that's definitely a positive to see for a cable operator. But where is the drag coming in that is nullifying some of the benefit from the CapEx reduction. Glenn, please?
GB
Glenn Brandt
Analyst · Scotiabank
There's not really any more detail to provide than what I answered earlier, Maher. There's not a drag. There's not a category that is grinding it down. It's more just trying to be prudent on where we're setting the guidance and the expectations with the variability across each of the elements. The distributions are, as I've said, you see the normalized run rate in the fourth quarter. There will be a little bit and a very minor amount of variability between that and the interest savings and the tax lines. You see what our guidance is on CapEx. The one thing that could affect timing is timing on when we transact the acquisition of the 25% interest in MLSE. And when we execute on the recapitalization of our sports and media properties. Obviously, that will pay down debt. If that comes later in the year, you'll see those savings predominantly in '27 rather than '26, if it comes towards the -- earlier in the year, say, in Q3, well then that's a longer period of savings in '26, but I can't put a date on that until we determine timing with the 25% holder. Those are the largest items.
OP
Operator
Operator
The next question is from Stephanie Price with CIBC.
SP
Stephanie Price
Analyst · CIBC
On the CapEx guidance, I was hoping you could break down the drivers of the expected improvement in capital intensity a little bit more. And just related, you mentioned a focus on reducing the cost structure in a lower growth environment. You talk a little bit about the areas where you're thinking about some additional cost savings here?
GB
Glenn Brandt
Analyst · CIBC
On the capital spend, we are largely through the integration of the Shaw Rogers transaction and combining the firms and still a little bit of investment in our business systems, but most of that has been complete. And so it's more the standard fare of ongoing update and maintenance of our business systems. So that's a more normal run rate. And it's reflecting just the fact that we had elevated investment as we've acknowledged and as each of you have indicated for several quarters and years, and we've said for some time now, we are consciously looking to bring that down. 2025 was the start of that, and you see it continuing in '26. We continue to invest, but we've got strong presence in wireless from coast to coast. We have a very strong presence in wireline from coast to coast. There is some greenfield growth, but with lower immigration comes lower home builds, and so it's across the board where we've got a little bit less investment pressure. We continue to find the opportunities though to find growth. And then on the cost side -- sorry, on the cost side, we're continuing to drive scale and efficiency improvements within cable and wireless. But we've got a particular opportunity within media to drive the synergies as we combine RSM and MLSE. We have started that exercise on a very preliminary basis with having acquired control, that will really focus in earnest as we combine RSM with the Blue Jays and Roger Center with MLSE. So -- some of that opportunity will hit in '26. You see some of that in the numbers. Some of that will come in '27.
OP
Operator
Operator
Next question is from Jerome Dubreuil with Desjardins.
JD
Jerome Dubreuil
Analyst · Desjardins
Number one is on the wireless market. So what we've seen in the budget in the fall didn't really change the trajectory of immigration expectations it seems, but you're calling for a market growth of 2% to 2.5%, which is pretty good in the context. So maybe if you can dive into the qualitative reasons maybe for the continued penetration increases that you're seeing and how long that may last?
AS
Anthony Staffieri
Analyst · Desjardins
Jerome, I'll start. In terms of the 2.5%, if I understand your question, sort of a bit of unpacking and where that's coming from and I'll start at the highest level, which when we look at penetration gains, we've consistently seen over a very long period of time, penetration in that range in terms of second, third, fourth lines, et cetera. And there's a few factors for that. Before I get to them, I will say for you to look at penetration in the U.S., we've consistently lagged, but tracked very closely in terms of the penetration that you see there. So some of the factors that drive that second, third lines and fourth lines are obviously a big component of it. And in many ways, we've led in trying to promote that with our add-a-line strategy and the pricing that we introduced in mid last year to help promote that. And so that's one of it, our hardware strategy and discounting is tied to a number of lines as well. So it's one further factor. And then what we're seeing more and more on the enterprise side is organizations looking to have their employees have 2 phones and particularly with heightened cybersecurity and IT risks that are evolving quickly. Many more organizations are opting to have employees use the business phone solely for business. And so what we're seeing is the adoption of 2 or more phones in the workplace. And so that's one additional factor, something that's been in the U.S. enterprise side for some time, and we see that evolving. And so a combination of those specific drivers, combined with the macro trends that we've seen and have been seeing for a long time is what gives us somewhat confidence on that type of growth rate.
JD
Jerome Dubreuil
Analyst · Desjardins
That's great. And second question for me is on the CapEx. Good to see the client expectations there. So Glenn did a good job in unpacking the impact from Shaw and a couple of other items. But you've also mentioned that with the regulatory environment, some of the investments are now uneconomical. If you can talk about what specifically those are, maybe on the wireless versus the cable side. And if this impacts the network evolution and road map at all or other things?
GB
Glenn Brandt
Analyst · Desjardins
Thank you, Jerome. I think, look, just from a general overview, not anything specific, but we've got an environment where you see some of our peers leaning in on TPIA competition outside of their traditional footprint, you see some uptake on MVNO traffic and what have you. All of those have an impact on the ability to invest in a country as broad reaching as Canada is with a thin band of urban markets and corridors that are well covered, you then start reaching into the rural markets and more remote regions. The economics driving that investment are already tight in a thinly populated region. And when you start, whether it's wireless or fibering for wireline coverage and where you start having government programs that encourage TPIA competition. It just -- it affects the ability to invest in those areas and make a return. The reason for some of our peers leaning in on TPIA outside their footprint is exactly because of that because to invest in those areas is difficult and yet it then affects the companies that are investing. We have opted to lean in hard on our own networks. We're using outside of footprint. We're focused on 5G HI and using our own wireless network to grow our market area, but some of our peers are opting otherwise. And so those are the factors that come into it. Add to that the restriction on immigration going on at present, and that won't last forever. But while immigration numbers are low, there is just not as much opportunity for higher levels of capital spend. And then finally, I'll bring it back to what I said earlier, and our capital intensity has been high in recent years as a result of a number of factors, not the least of which is investing and bringing together Rogers and Shaw successfully. And so some of that is also affecting the decline in our capital investment for '26.
OP
Operator
Operator
The next question is from Aravinda Galappatthige with Canaccord Genuity.
AG
Aravinda Galappatthige
Analyst · Canaccord Genuity
A couple of quick questions. First of all, on the cable side of the business. I think, Tony, you indicated that you feel like the promotional intensity is a little bit more manageable, relatively speaking. Obviously doing well with -- on the positive side in terms of growth in revenue and EBITDA. But I wanted to get a sense of what it would take to kind of pick up EBITDA growth towards sort of that 2% mark. You did achieve that in the middle of sort of '23 Q2 and Q3. But obviously, there are many moving pieces. Considering, yes, you have high margins, but there's arguably more streamlining options and prospects given sort of the technologies that are in development these days with AI and so forth. So I just wanted to get a sense of what the dynamics there would be? And then perhaps related to that real quickly, on the restructuring charges, I did see it kind of ticked down a bit in Q4. I recognize 1 quarter can be misleading. But generally speaking, how should we think about restructuring costs on a go-forward basis?
AS
Anthony Staffieri
Analyst · Canaccord Genuity
Aravinda, I'll start with your question with respect to the opportunities for further cost efficiencies and cable. Let me start by saying we're always committed to making sure we are the most efficient operator. And I think [indiscernible] speak to that. So hopefully, you and our stakeholders have confidence that we know what we're doing when it comes to looking for efficiency in the cable side of the business. And as we look to our cost structure there, we continue to see opportunities as we adopt new technologies, especially on the digital side. If you look at the relative digital interactions between wireless and cable, most of it would be on the wireless side. And so we are working through and implementing tools that are going to substantially continue to improve the customer experience, the time for recovery for customers and the response rate for customers dramatically. And so we always start with a mindset of how can we continue to improve the customer experience and the customer needs. And as we implement tools to drive that, what we're finding is the outcome is a much more efficient operation, and that's what's dropping the cost as opposed to broad brush areas to go after. And so I'll just say more broadly that we continue to see opportunities and that will continue to drive EBITDA growth. But I do want to caution, we're at a very strong margin position at 59%. And so I want to be realistic as well and not get too far ahead of our skis in terms of where that could go to.
GB
Glenn Brandt
Analyst · Canaccord Genuity
On the restructuring charges, just adding in on that. We've largely completed the restructuring or reorganization work following the Shaw-Rogers transaction. We have some additional work now coming on media and RSM, smaller size and scale in terms of certainly, breadth of operations and number of employees, but still significant particularly for the RSM business and its scale. So you will see more as we work through that some in '26. I suspect heavier part of that will be in '27. The timing of that will depend upon how quickly we can come to close on buying out the 25% interest. It really starts in earnest once we're able to combine Blue Jays, Rogers Center, RSM with MLSE.
OP
Operator
Operator
The last question is from Matthew Griffiths with Bank of America Merrill Lynch.
MG
Matthew Griffiths
Analyst · Bank of America Merrill Lynch
My first one is just on kind of the retail distribution network that you have, particularly for wireless. I mean, traditionally, I think that has been viewed as strength in a growing wireless market. But the wireless market has obviously changed. And so I mean, do you still view the benefits of having a very expansive distribution network the same way, or is that like a source of potential cost savings going forward that you could mine? And then just secondly, on the sports topic. Glenn, just wondering if you had any kind of updated thoughts that you can share on valuation? And just maybe if you could unpack the steps going forward. Obviously, there's the midyear Kilmer kind of negotiation. Should we expect there to be a long period where you execute on synergies before you then go on to a process of trying to monetize the asset? And how long that might take? It would just be helpful to understand the time frames and the steps that you're following?
AS
Anthony Staffieri
Analyst · Bank of America Merrill Lynch
Sure. Matt, I'll start on the retail distribution. We have what we believe is the strongest retail distribution network across the country. And we've expanded the effectiveness of it to have bundled and converged services. And so while traditionally, they were focused on wireless. What we've seen over the last several years is an increasing ability to effectively market and sell our cable products and small business products through our retail outlets, particularly in the context of our 5G home Internet. And so we want to be very careful as we continue to look for cost efficiencies that we don't disrupt the competitive advantage that we have there. I would say there are two broad structural things that will continue to -- I would say, streamline our retail distribution outlets and one is our brand consolidation strategies. And so as we have the brand -- our brands more and more focused on Rogers, then you can expect the consolidation of some of the retail outlets with our other brands. And the second large structural impact on the retail distribution outlook is digital. And as our capabilities continue to improve quickly in the customer experience, and our ability to get them the phone that they want within hours as opposed to days. Then what we're seeing is digital transactions picking up. And over the course of time, we think that's a structural impact to the digital to our distribution network in terms of retail. And so we'll toggle it sort of at the right time. But as I said, we want to be very careful in how we do that so that we aren't missing out in terms of market effectiveness.
GB
Glenn Brandt
Analyst · Bank of America Merrill Lynch
And then, Matt, on your questions on sports, you pointed out, we have the option trigger that happens in early July, so mid-year and there's a well-defined process around that, which is fairly predictable in terms of timing. And so I expect we'll work through that. We are already starting to drive some synergies just through our control position at MLSE. There will be more as I said, as we combine our operations. But I'd step back and say you see with our results from 2025, where we've got -- if we pro forma as if we had owned and controlled MLSE for the entire year, even including the period prior to which where we had the control position. The EBITDA for that combined entity is $400 million -- well, more than $400 million in 2025. Our peers' media companies are not seeing the levels of growth that we are seeing across our media properties. We have some of the strongest properties focused in sports with MLB, NHL, and then NBA as well. We've got -- we are enjoying growth in advertising growth in viewership many of our peers with their media operations are facing declines. So that even before we start driving synergies is going to be attractive. And so no, there won't be a long delay waiting to drive synergies. We are seeing tremendous interest in the asset and the transaction. We just need to get the order right. We need to combine the operations first. That will come after buying control. And along with that or coincident with that, we are talking with potential investors and approaching the market, and we'll do so through this year and be ready to combine and bring a transaction as a relatively fast follow-through to buying out the minority interest. There's tremendous interest around it. So there's no need to wait.
PC
Paul Carpino
Analyst · Bank of America Merrill Lynch
Thanks, Matt, and thanks, everyone, for joining us. Please feel free to reach out to IR if you have any further questions. Thank you.
GB
Glenn Brandt
Analyst · Bank of America Merrill Lynch
Thank you, everyone.
AS
Anthony Staffieri
Analyst · Bank of America Merrill Lynch
Thank you.
OP
Operator
Operator
This brings to a close today's conference call. You may disconnect your lines. Thank you for participating, and have a pleasant day.