Michael Bayley
Analyst · Cleveland Research. Please go ahead.
Well, it's a great question, and you kind of answered a lot of the question in your question. For the Royal brand, we are very much a multigenerational family brands. We're fortunate that we've got the scale and the size. We've seen over the past couple of years that got growth in every single segment. And we know that the on-ramp for Cruise is the short product. We've known that for quite some time. We changed up our strategy some years ago with the development of Perfect Day, CocoCay and significant investment in many of our ships that we moved to the short cruise market. And we started to really aggregate that segment of our business. And the volume of new-to-cruise is significantly higher on short product than it is on longer for very logical reasons, which I think you touched on. It's just a much easier product to purchase. It's only a few days. It's less investment of time for new-to-cruise. And we found that when you get the product right, you can stimulate it a large amount of demand. And I think what we've seen with Utopia is it was a very strategic decision to take a brand new Oasis class that we started to work on some years ago in terms of the product vibe, the energy, what we're offering the customer and placing it into really, the Port Canaveral, Orlando market, drive to market, which is significant. It's a great product to put up against what we see in Orlando, and it's easy to package a trip on Utopia as well as maybe a trip to Orlando. But certainly, we've seen the demand has been outstanding for that product, and we're only in the second week of Utopia, and it is literally knocking it out of the park, exceptionally high customer satisfaction, Net Promoter Scores, the onboard revenues being just very strong. We're very pleased with the onboard revenue and guests are booking it. So, we know that if we get that product right and we can put our best foot forward, that then we'll see a significant upswing in repeat to brand because of what they've experienced with Utopia. And certainly, when you think of Icon in the seven-day market and soon to be Star of the Seas, which is also going to Port Canavera down into Perfect Day. We've got a really good, strong range of products that we can offer to the customer and they're booking it. Just as a side headline, Icon now is currently sailing at around 132% load factor, which is -- we're just delighted with very high customer satisfaction.