Marshall Chesrown
Analyst · Wedbush Securities. Please proceed with your question.
I would say, yes. I might disappear [ph] for that. But because we have, we haven't, we didn't actually put that in, in our objectives. But we do think that it's very, very achievable, achievable. I mean, much like the car business there's probably five to one, pre-owned transactions taking place versus, versus new to use. And we see what the difference is on the on the car side. And the way we look at itself is it's the majority of these transactions are happening today for power -- for used powersports, through the likes of Craigslist, and, and other listing sites. But, if you just think about that piece of it, the fact that almost 70%, prior to us entering the space, were happening in those peer to peer transactions. It's a very, very inefficient redistribution funnel, because obviously, if I'm selling you my motorcycle across town on, say, Craigslist, I don't have any interest in financing you. I don't have any interest in taking in your trade. And not only that, it's a pretty friction laden transfer event. I don't think I don't think a lot of people are looking forward to the next transaction that they do with a total stranger to the likes of Craigslist. So that's really where we see the disruption and shifting that those sales. As far as the market makes over to the dealerships. The dealerships are significantly more efficient and being able to handle those in a meaningful way. So, and I will tell you one other thing, if if you were, if you were looking at all the individual stores, there, there are already locations that are exceeding the one to one ratio. So the fact that we use those as a cohort and we compare that on a going-forward basis, we are extremely confident on a one-to-one ratio over time. And that one-to-one is not a reduction of new, we’ll continue to build the new in a very meaningful way. This is all additive. And the thing that's important in that equation is we don't have to build another building. We don't have to hire another general manager. These are all very, very accretive to already very high margins in the powersports business