Lance Mitchell
Analyst · Mark Astrachan with Stifel. Please proceed with your question
Hey, Mark, this is Lance. There’s two questions there. First of all, response to promotions, I think you need to look at it in two parts. One is the actual promotion period itself, or the holidays, for example. And really an example is what we saw in Reynolds Wrap, where it’s really been very effective, as it has been in the past, providing that opportunity for consumers to really purchase products in front of a holiday occasion. The second part of promotions is, what we call TPRs, is to ensure that the pricing is correct on the shelf and getting the price points correct, which we’ve done very effectively with Reynolds Wrap. You can see that from the everyday purchasing, not just on promotion, but a temporary price reduction is something that extends over a longer period of time, and it’s an adjustment to the shelf price. To ensure that we get the price point, let’s say, below [$5 to $499] [ph] on 75-foot Reynolds Wrap. We’ve actually very effectively in the household foil category. We are doing the same in the other categories. We’ve proven that it works in household foil. And so for waste bags, food bags, and tableware products, we’re evaluating the right price points and price gaps to ensure that we get the right TPRs in place for those categories as well. The second part of that is the surprise on being able to retain the pricing in this cycle. And the answer to that comes from inflation. The inflationary environment is different than it’s been in past cycles. We’ve seen labor inflation. We’ve seen inflation on other costs like packaging costs, and electricity and energy costs. They’ve retreated somewhat in the last few months, but they’re still elevated from what they were historically. So as a result of that, the pricing is recovering inflationary costs, not just commodity costs. Our retailer and consumers recognize that inflation is an environment that’s across all products, not just in household staples.