Tony Cheng
Analyst · Piper Sandler. Please go ahead
Sure. Thanks, John. Look, throughout Asia, we're already doing that in already quite a lot. If you can recall back to Investor Day, where we had a very successful Mainland Chinese success last year with AIA and subsequently many other clients, which was essentially as a function of aging population simplified underwriting, which is something we saw in Korea, I think, about five to 10 years earlier. So really, our hallmark and the reason we're able to do these things is the strength of the local teams. Whether the populations are aging or getting younger or whatever happens in each of these markets, our local teams are so strong with their biometric capabilities there, understanding of the consumer and so on and so forth that they're able to adapt and create new products, which is obviously the basis of a lot of our creation business that I mentioned earlier today. How we export that around the world, absolutely? I mean one example, which is not necessary from Asia was an initiative we did in South Africa, believe it or not where over there, there's a lot of, I guess, final expense products for the – maybe the middle class. Low and behold, the next day, I flew from South Africa to the U.S., and it was also a major initiative in the U.S., obviously, in the U.S., maybe for the lower income segment. So our ability to understand the drivers commercially and leverage off the data, the technical elements and export that around the – the company is as strong a strength that we have within the company.