Gary Friedman
Analyst · TD Cowen. Your line is open.
No different than when we've always thought about it. And we're always going to be at some level of an investment stage. That's what you do if you're a brand that's based in invention and innovation. So -- but I'd say the phase we just went in was a pretty massive investment cycle, not just to scale up and ramp all the product that we have and build the pipeline and so on and so forth and build the organization to do that and the new partnerships to do that, but also launching Europe, right? I mean, that's a big kind of one-time investment you're making. And so some of that is behind us, yes, still up here, some of it's in front of us. But, once we build the platform in Europe, and once we kind of get the brand going. Look, if we were in year two, and, yeah, we were cycling RH England, and we were doing like $8 million, like, I'd be really worried. But when I sit there and I go like, okay, we're -- demand tracking it, $35 million to $40 million, somewhere around, you think net $38 million, something like that, and turn that into revenue, you’re $32 million, something like that, $33 million, and then you say, I don't know, what's lending going to be with 9.7 million people in the heart of Mayfair. If you said it three times that, which I think could be conservative, that's $100 million in revenue. It's four times that or five times that that's $130 million to $160 million in revenue. And that's by the way, this is with the brand relatively unknown. And we went into an unknown place where the only retailer of our kind, for like, I don't know, 100 miles, I guess I'd go like, it's a long way to anything like that. So it's, -- I think margins are where we think the margin model ought to be on a regular basis going forward. I mean, we're also in the depths of a bad housing market. If somebody said, well, homes increased 3%, that's a dead cap bounce. The housing market has not shifted yet, it's not meaningfully growing yet, and when it does, we'll benefit from it and you'll start to also see where the margin model will be. But right now, if you're looking at a margin model, you're looking at a margin model based on a bad housing market and a significant investment cycle. Maybe the biggest investment cycle, it's actually absolutely the biggest investment cycle we've ever been in. So you're probably looking at kind of bottom margins for us.