Colin Reed
Analyst · JPMorgan
Thanks, Carter. Good morning, everyone, and thank you for joining us today.
I will begin with a review of the year and highlights of our fourth quarter performance, and then focus on how we're thinking about our business for the rest of 2012. Then, Dave Kloeppel will offer his color around our sales and marketing activities. And then Mark Fioravanti will conclude our prepared remarks by providing detail on our financial results for the year and the quarter. And then we'll open up the call for questions.
2011 was an interesting though productive year for our company. On the one hand, we saw consistently strong performances at 2 of our properties, namely, Gaylord Opryland and Gaylord Texan. And both finished the year by achieving their best annual CCF performance on record. Conversely, market challenges in Washington, D.C. negatively impacted our results at Gaylord National. However, despite the economic challenges, our company generated the highest CCF our company has ever produced.
Over the course of 2011, we told you that based on the level of business we had on the books, and the rate we have secured this business at, we were optimistic about the fourth quarter and expected to end the year on a positive note. This was indeed the case, as we saw an increase of 10.4% for adjusted Gaylord Hotels RevPAR compared to the fourth quarter of last year, driven by an 8.7% increase in ADR. We also had a very impressive profitability performance, as CCF margin increased over 320 basis points on an adjusted Gaylord Hotels basis.
Alongside another set of strong performances from Gaylord Opryland and Gaylord Texan, the most notable driver of our results this quarter was the improved performance at the Gaylord National. The property posted growth over the fourth quarter of last year across nearly every metric, including an 8 percentage point increase in CCF margin. This was a result of our continued focus on managing cost, as well as the impact of several premium Association groups that traveled to the property in the fourth quarter.
Given the political stalemate in Washington, we don't expect the D.C. market to miraculously recover overnight, but we are encouraged by the hotel's direction heading into 2012.
We were also pleased with our fourth quarter results at the Gaylord Palms in Orlando, where despite having nearly 18,000 room nights out of service in the fourth quarter for renovation, we saw encouraging growth in ADR and revenue on a per occupied room basis. Overall, we're pretty excited about the prospects for Gaylord Palms as we move into 2012.
We've completed the full renovation of nearly 80% of the rooms and guest corridors of the property. And last week, a new sports bar opened its doors in time for its first major event, i.e. Sunday's Super Bowl.
The sports bar concept has been extremely popular and profitable at our other properties, and we believe the look and feel of this new venue at the Palms will be a home run with meeting planners, as well as group and leisure guests.
Also, our new adult pool and events lawn are both now open for business as well. And we will have a new fabulous children's pool complex open by early April.
We will renovate the remaining 300 rooms starting in April in order to minimize disruption to the high volume of group activity that travels through the property in the first quarter. These new offerings, coupled with a solid volume of group business already on the books, gives us confidence that '12 will be a good year for the Palms.
Now regarding group sales. In the fourth quarter, we booked just over 734,000 group room nights across the brand. Now while that was down very slightly from the same period last year, it is important to note that the fourth quarter of '10 included a difficult comparison due to an abnormally high number of group room nights that were booked at the Gaylord Opryland following its reopening.
Now I'll let Dave give you some color on the bookings in a moment, but let me say that while our bookings performance was good in the fourth quarter, it is -- it likely could have been even better if not for the pricing strategy that we're taking with bookings that we've articulated to you multiple times.
I would like to turn for a moment to the leisure side of our business, where we made some significant strides in 2011. First and foremost, I want to reiterate that we are not focusing any less on the group element of our business. This is our foundation, and we continue to hear from the meeting planner community that the unique experience of our properties provide -- that the unique experiences our properties provide makes them a destination of choice for the group leisure -- for the group traveler.
Just to remind you of the statistical fact that we have shared with you before, if you take the average square feet required by the average-sized group and overlay that with the actual meeting space each of our hotels possesses, the maximum theoretical group occupancy we can generate in any given market is approximately 70 points. Now our goal is to consistently be operating closer to the 80% mark, and we know that to do that, we need to attract the high-quality leisure customer. To this end, in 2011, we undertook a number of new initiatives across our properties to enhance their attractiveness to the leisure customer. For example, the Paradise Springs resort pool at Gaylord Texan successfully boosted the property's leisure room nights in its first full year of operation. And as I mentioned a moment ago, we have completed the first half of a similar attraction at the Gaylord Palms with the remainder to be completed by April of this year.
As many of you know, we also introduced our DreamWorks Experience offering in 2011. This is a program that is unlike anything you typically see in our competitors, and we started to see the benefits in the fourth quarter. The DreamWorks offering has generated approximately $7 million in incremental revenue across the November and December holiday season, driven by a year-over-year room rate lift of over $18. This supports our conviction that this offering can be a differentiator in the minds of our leisure guests, who are willing to pay a premium for this unique, family-friendly experience. As this program gains momentum in 2012, we believe it will allow us to fill a greater portion of the holiday and summer periods that are traditionally slower and lower-rated times for the group traveler.
We also announced this quarter that we have entered into a 50-50 joint venture with the Dollywood Company to develop a family entertainment snow and water park on land we own adjacent to Gaylord Opryland here in Nashville. Because of the large economic impact this park will have on the broad national community, we've asked the city and state for assistance from part of the incremental taxes we will be generating. Our half of the $50 million investment will be in the form of both land and less than $10 million in cash, which will be contributed mostly in 2013.
Dollywood is one of the premier theme park operators in the country. And of course, Dolly herself is a true entertainment royalty and revered across the world. So we're understandably excited about this partnership. We believe the development will make Gaylord Opryland and the city of Nashville, as a whole, exponentially more attractive from a tourism standpoint, which will translate into increased leisure customers for our businesses here in Nashville. We'll keep you updated on the timing of this, but we currently are expecting an opening sometime in early 2014.
In the fourth quarter of last year, we also continued to make progress with our Aurora, Colorado project, and have completed the city of Aurora portion of the incentive package. At this stage, we are now waiting on the remaining part of the incentive package, which is dependent on approval by the state of Colorado under their Regional Tourism Act. We anticipate hearing from the state sometime in April as to whether or not we've been successful.
We've also been approached by several parties throughout this process who have expressed interest in taking an equity position in the project. As our discussions evolve, we'll keep you updated.
Okay, now let me switch gears altogether. And rather than wait for the question and the Q&A session, let me discuss our recent SEC filings, as I'm sure many of you have been following these developments. As you will recall, in December of 2011, GAMCO Asset Management submitted a shareholder proposal requesting that we allow shareholders to vote whether or not to extend their shareholder rights plan. That is currently in place and set to expire on August 12, 2012. Now GAMCO is a large, long-time and very respected shareholder of our company, and our Board has agreed to put forth this resolution for a vote and has further agreed to be bound by the results of the vote.
Also, on January 13, we entered into an agreement with TRT Holdings, our largest shareholder and owner of approximately 22% of our company, that stipulates that the shareholder vote will indeed be held on this issue. Now as part of that agreement, TRT has agreed to vote in support of our slate of directors, which includes the 2 TRT appointed directors that currently serve on our Board. TRT has also agreed to refrain from initiating or proposing any shareholder proposals at the 2012 annual meeting.
And finally, as part of that agreement, we have agreed to include TRT in any process that may result as we continue to pursue looking at ways to enhance shareholder value. We believe that these agreements are appropriate and gives all of our shareholders the opportunity to voice their opinion on these matters.
Now let me conclude by discussing our outlook as we enter 2012. The facts are that, notwithstanding the economy and its impact on the group sector, our company has never been stronger. We're coming off a record year in cash earnings per share, with strengthening margin performance. We have a new, exciting leisure strategy to support our hospitality assets that are pretty spectacular, and that have been supplemented with great attractions like new resort pools in 2 of the 4 hotels. We have a pretty strong balance sheet that translates to very good coverage ratios, and we expect strong free cash flow to be generated this year. We have no debt maturities in sight. Bank loans and all lien cost of LIBOR plus 225 with plenty of undrawn capacity. And most importantly, our relationships with our customers and our STARS are stronger today than at any time in our history. So overall, we are very excited about this coming year. And if our elected officials in the nation's capital are able to collaborate and fix the ills that we witness daily, our business and industry will be a very exciting place indeed. Now based on all of this, we are reiterating our 2012 guidance we announced last quarter, which Mark will review in more detail.
And with that, let me hand over the call to David.