Colin Reed
Analyst · Wells Fargo
Thank you, Carter. Good morning, everyone, and thank you for joining us today. I will start by talking about the third quarter and then provide a detailed update on our REIT conversion process and the transition with Marriott, then Mark will provide additional detail on our financial performance, and then we will take some questions.
Over the past 8 years or so, our company has been confronted by a number of extremely challenging periods, be they the worst global recession since the Great Depression, shareholder activism, and not to mention, a thousand-year flood. As a company, we have come together to meet these challenges head on and, ultimately, emerged as a stronger enterprise.
It's almost 1 year to the day that we sat with our Board and talked about ways in which we can unlock value, and I now understand why very few companies make the leap from a sequel to a real estate investment trust. Today, Ryman is very different to the Gaylord of 12 months ago. And as a consequence, the company is so much stronger than at any time in its past. As you all know, after much deliberation, we announced our chosen path at the end of May of this year, and the real heavy lifting has occurred during the 5 months since then. As a consequence, the announcement of the selling of Gaylord Hotels brands in Marriott that occurred on the eve of our third quarter essentially put our company into quite a bit of emotional stress.
The circumstances that we dealt with this quarter leading up to 1st of October, when we transitioned our properties to Marriott and converted to Ryman, was difficult on a number of fronts, simply because many of our employees at both the corporate and hotel levels were faced with a great degree of uncertainty of their futures as we fundamentally restructured our company. Understandably, many of them were primarily focused on whether they would still have a place within the new REIT or the new hotel business. Consequently, as a management team, it was a priority for us that we treat our employees as compassionately and responsibly as possible as we crafted the structure of the new company.
We also -- we were also tasked with ensuring a smooth transition with Marriott, and at the same time, doing everything necessary to meet our regulatory requirements essential for the REIT conversion. Simultaneously, we increased the level of communication to you, our shareholders, that included the execution of a major stock repurchase and secondary offering that enabled us to focus on the future, and thus ensure that we have the support from our shareholders to complete this transformation.
And when you take into account this exceptionally challenging backdrop and the array of distractions, I can honestly say I'm very pleased with how our business performed during this last quarter. In previous quarters, I've normally summarized for you our detailed performance, but it would seem to me that what you, as investors, are interested in now is what does the future look like and does the picture we painted for you in mid-August still look the same.
But first, here are my brief thoughts about the very unusual third quarter. Notwithstanding the turmoil, our top line and bottom line performance was decent, with a slight increase in revenue and CCF across our business despite the fact that 2 of our hotels had all-time record-setting third quarters in 2011. Often in times when distractions are at the forefront, eyes get taken off the ball and margins slipped, but that did not happen in our hotels nor our corporate.
Also, I was pleasantly surprised with our level of room night production, particularly, as I've said, most of our sales personnel were extremely preoccupied in questioning whether they would still have a job once Marriott took over management.
So let's talk about the transition, both within our hotels and at corporate. First, the hotels. Now there is an extraordinary amount of work that has gone into the planning and execution of this operational handover, but I suspect you want to know about 3 things as they relate to the transition of Gaylord Hotels. First, are they any -- are there any material problems in the transition thus far? And the answer to that appears to be solidly no. The work that both we and Marriott put into this phase has paid dividends.
Second, costs. Are we getting the hotel level synergies that we anticipated? And you will remember, we indicated that we expect to get somewhere between $19 million and $24 million net of management fees. As we sit here today, we feel pretty confident that we will reach this goal once all of the array of systems that Marriott is planning to implement actually get installed. And we expect the systems side of the transition will be completed in the second quarter of next year.
Third, revenue enhancements. Now there are 2 pieces of information I'll share with you as a precursor to the guidance we will issue once our planning process for 2013 with Marriott is fully complete. First, what we have seen so far in October is a decent increase in group lead volume that is coming from the Marriott engine, and this we are encouraged about.
Now regarding transient room nights. In order for the Marriott reward system to function seamlessly, each of our hotels need to be converted to the Marriott -- to Marriott's property management systems. So far, Palms, National and Texan have been converted in October, and that's all gone pretty well. And as of October 29, Marriott Rewards can be earned on stays in these 3 hotels.
Now Gaylord Opryland's property management system integration is planned for January of next year, post the high-volume holiday season that Opryland will be benefiting from. Whilst it is too early to talk about Marriott's reward production, our overall October performance, excluding the last couple of days with Hurricane Sandy, showed decent year-over-year revenue growth.
Now let me switch to corporate costs. We've done a lot of work here and are in the final stages of constructing our plan for 2013. In the many meetings we've conducted with investors in August and September, we indicated to you that we anticipate reducing our corporate costs by somewhere in the $14 million to $16 million range. It now seems that given the reduction in staffing, the complete overhaul of our technology systems and the resetting of compensation, particularly at the top of the house, to reflect the fact that Ryman is a very different company today, corporate savings will come in higher than our original estimates. And we'll give you more detail on this as our guidance for '13 is ready. But a large part of our cost savings have already occurred or will occur over the next couple of months. And so this element of cost savings is no longer speculative.
The one last point as it relates to Gaylord Hotels' transition, which is particular of interest to both the Board and to me. One of the key factors in our decision making as we were evaluating potential partners was the value Marriott places on building a strong employee culture that translates to exceptional guest service, a core characteristic of the culture that we have built at Gaylord over the years and something that you've heard me talk about every single earnings call over the last 10 years.
We've certainly seen this culture on display over the past several months. And although any transition project of this scale is bound to have some bumps along the way, we are very pleased with how the process has gone so far, and Marriott has done a really good job of maintaining the strong Gaylord culture. And as a consequence, our guests will benefit as a result.
As regards to the conversion costs, we are tracking slightly higher with our projections, mainly due to higher severance and retention costs, but the offset are our synergies will be better. And Mark will elaborate on that.
Now let me set the stage for the guidance tweak we are making. As all of you know, our financial performance for the first 6 months of this year was pretty good overall. But as I've said, the emotional stress that occurred within the third quarter caused what we believe to be a temporary glitch, particularly to the short-term bookings that we were anticipating in the third quarter. The fourth quarter started pretty well in October, but over the last few days, we've been impacted by the devastation that we've all witnessed in the Northeast. Our hotel in Washington survived Sandy with little damage, but we've had 1/2 dozen or so groups that have canceled. In total, we estimate the impact of Hurricane Sandy to be in the $3 million CCF range to Gaylord Hotels.
Given all of this and the fact that our leisure and holiday bookings are trending ahead of last year, we are making a modest change to our CCF guidance for the overall year by marginally dropping the top end of the range to $245 million. We're also tightening the top end of our RevPAR and total RevPAR guidance range to 4%.
As we've communicated to you since announcing the transaction with Marriott and our plan to convert to a REIT, our chief focus leading up to 2013 is on the integration and building of a strong foundation for our new company. We anticipate this will remain our priority over the next few months.
Looking at growth, we feel that we have a number of strong opportunities to expand our business organically, such as through room and meeting space expansion and the addition of new food and beverage offerings and other amenities to make our properties even more attractive.
In terms of external growth, as we have discussed, we have a very informed sense of potential acquisition targets that are out there in the marketplace. That said, I want to reiterate that we are in no hurry to deploy capital while we are still concentrating on optimizing the integration process and the maximization of free cash flow for '13.
Before I turn the call over to Mark to walk you through the financials, I just want to take a moment and thank our shareholders for the confidence and support through this process. This has not been an easy undertaking for any of us and certainly not for so many of our employees, who unfortunately were negatively impacted by this transaction. However, now that we stand almost on the other side of this process, I can say with confidence that the future looks extremely bright. I'm very confident that in 2013, we will produce the highest level of profitability that this company has ever produced, and our free cash flow will be very substantial, given the fact that our capital expenditure commitments and our leverage levels are modest. The fun question for us is how much of the free cash flow do we return to shareholders through dividends and stock buybacks, how much we use to continue to delever the balance sheet and how much we deploy to growth. Unlike most hospitality REITs, we will start '13 with relatively low leverage and substantial AFFO per share, and this gives us great flexibility. As we finish our planning for '13 with Marriott, we will, of course, be ready to be explicit on these questions, but whatever the answer, our financial position gives us a ton of flexibility for this company. And needless to say, a significant amount of value has been created.
Thank you. And with that, I will turn over to Mark to talk about the financials and guidance in a little bit more detail.