RJ Scaringe
Analyst · Morgan Stanley. Your line is open.
Sure, Adam. One of the things we targeted in developing the products and thinking about R1T and R1S, these are really flagship products that introduce the brand, really open the brand umbrella for us to, over time, add additional products. And because of that, we wanted them to be pulling -- the target state, I should say, was to be pulling customers from a broad spectrum of vehicle formats and form factors as well as brands. And sitting here today, we now have the actual so look at how we did relative to target state. And we're really pleased that we do have a really diverse set of customers. So certainly, customers are coming out of -- some customers coming out of Teslas. But really, there's no single brand that represents a significant percentage of our overall demand. But I would want to add a couple of really important metrics, the first of which is the vast majority of our customers, close to 90%, do not currently own an EV, meaning most of our customers are new EV customers, which is really important from a mission point of view because it means the brand, the products we've created, it's helping -- we're helping to create new EV customers, who’re driving that transition. And the second is the number of customers that are buying an R1T that haven't owned a pickup before. That's well over a majority of the customers haven't owned a pickup before, and they're being introduced to it through a very different type of pickup, of course, something that's very lifestyle-focused. And in a similar sense, the R1S is, in many cases, folks are moving into it as a prelaunch SUV is something they've aspired to but haven't been able to make that jump before, in many cases, because of desires around efficiency and what we can deliver in a full-size 3-row SUV with something that's great on-road and off-road. It's really pulling in a broad spectrum of customers.