Jane Nielsen
Analyst · Credit Suisse. Your line is open.
Yes, Michael, it's Jane. So, let me answer the AUR gross margin question first and then I'll go to North America wholesale. So, we're really encouraged with we saw in North America in Q3 from a gross margin standpoint, led by the AUR increases with comp growth. Those AUR increases really reflected our ability to both continue our discount reduction journey. We are starting to see a nice contribution from product mix and the elevation of products. Better assortments, better rebalancing in the core the things we've been talking about. So early stages, but we're starting to see that in this quarter. And then the consumer response to, the ticket increases were also very positive. So, that's what's giving me confidence, in continued gross margin expansion. Obviously, we've guided that for Q4. But I do think that the things that we've called out as durable, reductions in promotions, targeted consumer value-oriented price increases, product mix benefits. And then, some tailwind benefits from geographic and channel shifts, those things are durable. And we're able to manage some of the cost inflation. And tariff impact through the work -- through working those levers. So, I continue to remain optimistic that gross margin is a driver for us today. Obviously, we have guided to for the future. But it's also durable to the plan. Now the magnitude will have -- we're pretty clear on our guidance. But I'm encouraged and I think its strength for us. So, good progress there. Then, if I turn to your North America wholesale question, I would tell you that again off-price was down, I would say meaningfully more than our full-price business, so double-digit decline last year, double-digit decline this year. And again, the flow of off-price is related to excess flow. Our inventory is clean. And so we're really I think looking at that channel from a strategic standpoint than where it should be which, is the good partners to us. They're an opportunistic way for us to liquidate excess. And that's what you're seeing come through. In terms of the timing of North America wholesale covering, we know that that will take some time, right? So what is encouraging to us is that we're on the right track, strong comp growth in DTC in North America, this quarter. The underlying trend is encouraging. Well, I still think quarter-by-quarter there will be some choppiness, the underlying trend is encouraging and we believe that we're taking the right actions wholesale, as Patrice called out in terms of rebalancing assortments, focusing on sell-out which we did see improve, this quarter. And we're starting some targeted marketing within the channel, that's showing some very early signs of positive trends. So, we're pleased with that. And we're overall pleased with our marketing investments. And the way they're enabling our brand elevation and price increases. So, still encourages how that will flow through on OI margin.