Patrice Louvet
Analyst · Deutsche Bank.
Of course. Thanks, Gaby. So what we're seeing across the competitive environment, we are seeing an increasingly promotional environment, as was expected, there you can see the results as well as we do. There's excess inventory out there and many are looking to liquidate. But our long term strategy, despite the cure the promotional environment has not changed. We're trying to stay agile and mindful of the competitive environment, but we really have multiple vectors of growth across AUR. And I think that that is really serving us well. Saw that show up in our AUR at plus 18% this quarter. And we're really encouraged underneath the covers that despite our higher AUR, within a more promotional context that we've seen, our value ratings from our consumers continue to increase, increase both versus pre pandemic levels and sequentially again this quarter. So for us, that's a key IOR indicator and gives us a lot of confidence. Now that being said, as we have in the past, we build a strategy that has, that is fully aligned with our long term strategy, but has some flexibility in it. We don't, we are not going to overly react to the promotional environment, but we are going to be strategic about it and know that we need to stay competitive. We feel good about that. We feel good about into the second quarter. We've embedded in our guidance, the confidence that we'll be able to offset inflation with pricing. And you can see that in our implicit gross margin guide. So feeling good and feeling good about the consumer, and especially because it's really based on our multi-year elevation work that we've done as well as the reset work we've done. That's really put us on a healthier base. Yeah, increasing desirability, increasing value equation. Those are things that we're driving and we're really pleased to see because that will drive sustained performance. On the product front, Gaby, probably three things I would call out. One is our core is actually doing quite well. It was mid-teens this past quarter, and as we talked that investor, our core is 70% of the company, It's actually not surprising that it's doing well because I think at times where consumers are more discerning on where they spend their money, obviously they're going to gravitate towards brand they know and trust and learn to gravitate towards products they know and trust. So strengthen the core. We've seen really nice performance in our high potential categories, which were up high teens this past quarter in constant currency. The probably the best performer was again, Outerwear where we saw a very strong performance, where we're also very excited to see the progress we're making on Women's across collection Polo Women's and Lauren. And then the last thing I would highlight is the tailored business continues to, to strengthen and improve. So to my prepared or earlier response to Michael's question, we're seeing more sports coats and less hoodies.