Patrice Louvet
Analyst · Telsey Advisory Group.
Dana, so we actually are really pleased to see how our core consumer, which is a more elevated consumer is responding to our product offering, particularly as we pivot more towards sophisticated casual, which is really where the interest is at this point and which really plays to our core strengths of think chinos, suit separates, cable knit sweaters, Oxford shorts and those kind of things. And consumers responding well to that elevation and the core consumer represents the bulk of our business. And this is true both in Asia and even in China, where we have our highest AUR, we're continuing to drive AUR. But this trend in Europe, it's also true across North America. So core consumer is resilient around the world, responding well to our overall product offering and AUR expansion. As a reminder, our AUR is a combination, as Jane mentioned earlier, 4 different factors. Product mix, channel and region mix, were targeted like-for-like pricing and pull back on promotional activity. As far as the value-oriented consumer is concerned, we really see that dynamic primarily in North America. And that group is becoming a smaller and smaller part of our overall customer makeup because, as you know, as we recruit new consumers are recruiting new higher-value customers. I think what we're seeing with that customer, which frankly isn't surprising given the inflationary context is pressure on what they invest in, in terms of the choices that they make. Where we're seeing the greatest price sensitivity that is on our basic categories. which I might point the COVID categories. So we're seeing pressure on tees, on fleece, on shorts. But, overall, we're continuing the AUR expansion journey we are seeing our value perception continue to increase. So we're not just taking land pricing like maybe other players might. We are actually being very deliberate on elevating product elevating our storytelling, elevating our shopping experience, which drives value enhanced value perception, which then enables us to drive AUR, which gives us to change earlier for confidence that we can continue to do that as we continue to enhance the makeup of our customer base, higher value customers, resilient customers around the world.