Hello, ladies and gentlemen. Thank you for standing by for RLX Technology Inc.'s Second Quarter 2021 Earnings Conference Call. At this time, all participants are in a listen-only mode. After management's remarks, there will be a question-and-answer session. Today's conference is being recorded and is expected to last for about 40 minutes. I will now turn the call over to your host, Mr. Sam Tsang, Head of Investor Relations of the Company. Please go ahead, Sam.

Thanks very much. Hello, everyone, and welcome to RLX Technology's Second Quarter 2021 Earnings Conference Call. The Company's financial and operational results were released through PR Newswire press release earlier today and have been made available online. You can also view the earnings press release by visiting the IR section of our website at ir.relxtech.com. Participants on today's call will include our Co-Founder, Chairperson of the Board of Directors, and Chief Executive Officer, Ms. Kate Wang, Chief Financial Officer, Mr. Chao Lu, and myself, Sam Tsang, Head of Investor Relations. Before we continue, please note that today's discussion will contain forward-looking statements made under the Safe Harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements typically contain words, such as may, will expect our guess, estimate, depend [Indiscernible] belief, potential, continue, or other similar expressions. Forward-looking statements involve inherent risks and uncertainties. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. Many of which factors are beyond our control. The Company as of release [Indiscernible] advisors, representatives, and underwriters do not undertake any obligation to update this forward-looking information, except as required under the applicable law. Please note that the RLX Technology earnings press release and this conference call include discussions of unaudited GAAP financial measures, as well as unaudited non-GAAP financial measures. Our RLX Technologies press release contains a reconciliation of the unaudited non - GAAP measures to the unaudited GAAP measures. I will now turn the call over to Ms. Kate Wang, please go ahead.

Thank you, Sam. Hello, everyone. Thank you for joining our earnings conference call today. As most of you are aware, two major regulatory developments took place around the second quarter of 2021. The first was on March 22nd when the authorities made an announcement, speaking public comments on a proposal to revise relevant regulations to strengthen the supervision of the e-cigarettes and solve the quality and safety risks, enforce advertising problems, among others. We believe that such a regulatory framework is both necessary and beneficial for the long-term healthy development of the industry. It has served to eliminate the risks associated with uncertainties regarding the legitimacy of this product category. It can also help [Indiscernible] incidents and setbacks that have occurred in some other overseas markets and ensure the long-term vitality of the industry in China. As of today, no details under the regulatory framework have been released yet. and we will closely monitor and follow up on any further announcements. The second development took place in May and June when the Chinese National Health Commission published the China report on health hazards of smoking, 2020. Mentioning vaping products. The media and public, and some adult smokers and adult users of vaping products were confused by certain context, historical information in the report about the harm reduction benefits of using vaping products. Next to the public has sustained since the release of the report. We have been working closely on the relevant scientific research and consumer communication to provide better information in unbiased knowledge on related topics. RELX was founded to serve adult smokers with state-of-the-art products and an unwavering pursuit of scientific advances to deliver harm reduction benefits to our users in the Second Quarter, we continued devoting resources to key operational areas, including science research and development, product innovation, quality assurance and control, and brand building. Moreover, as a public Company, we have further strengthened our operational and financial internal controls to better protect our shareholders ' value. In the Second Quarter, we maintained our momentum in attracting and developing higher caliber talent and grew our workforce by 27%. These highly skilled individuals joined us from leading companies across the FMCG technology and pharmaceutical industries. We are pleased to see like-minded talents joining our course. And together, we have achieved satisfactory net revenue growth of 6% from 2.4 billion RMB in the first quarter to 2.54 billion RMB in the second quarter. With that, I will now turn the call over to our CFO, Lu Chao. He will elaborate further on some initiatives taken during the last quarter and go over our operational and financial results in more detail. Chao, please go ahead.

Thank you Kate, and hello, everyone. It has been my pleasure and privilege to have worked at the RLX for over a quarter by now. To quote Steve Jobs, the only way to be truly satisfied is to do what you believe is great work. At RLX, we're doing great work by providing products of the highest quality and safety standards to adult smokers. For harm reduction for themselves and for their loved ones around them. I'm glad that I have joined this call. Now, let me share some specifics regarding the initiative we have taken in the second quarter. Following that, I will walk you through our financial results. In the past quarter, we continued the expansion of our offline distribution network and retail channels. While we saw some weakness in product procurement by branded stores in the second half of the quarter, most likely due to negative publicity on the e-vapor industry and the absence of clarity on the regulation front, we firmly believe that the steady expansion of our distribution network and the retail channel is key to our long-term growth and competitiveness. We hope that with the passing of time and fading out of publicity effects, the first procurement of branded stores will soon regain momentum. On the product front, we have focused on both device and flavor innovation. We are working on a rich pipeline of product offerings to cater to distinct user groups with differentiated preferences and price sensitivity. We expect these product offerings to be launched in stages to further drive penetration and enhance user retention. We also take pride in our reputation, consistently delivering high-quality products, and investing heavily to improve quality control measures as we seek to further elevate user experience and inspire deeper user loyalty. We conduct rigorous quality assurance…

We will now begin the question-and-answer session. [ Operator Instructions ] For the benefit of all participants on today's call, if you wish to ask your question to management in Chinese, please immediately repeat your question in English. [Operator Instructions] The first question comes from Lydia Ling with Citi. Please go ahead.

Hi management this is Lydia from Citi, and thanks for the presentation and taking my questions. I have 2 questions. The first one is given the slowdown in the Second Quarter, could you elaborate more on the Third Quarter to date trends and also your outlook on the Second Half, given currently like the frequent negative publicity and also the regulatory environment. And my second question is on the expansion. Could you actually tell us about how many stores did open in the Second Quarter and also what's your opening plan in the Second Half given current market conditions? And also, how is your distributor sentiment on the new opening? Thank you.

Sure. Thanks very much, Lidia. So regarding the first question, it's mainly regarding the first-quarter trend and also the second-half outlook. As of the amount, e-vapor products remain under-penetrated among [Indiscernible] in China. Though our Company believes that harm reduction products, including e-vapor products, are better alternatives for adult smokers in China. We remain committed to the trend of adult smokers converting from cigarettes to e-vapor products. And we are competent in the medium and long-term prospects of the industry, as well as our future performance. So to directly answer your question regarding our third quarter to date trends, specifically, we have cleanups the decrystallization of operating and financial metrics in recent weeks as we continue to engage and retain our users. So we are very confident about the future outlook of the Company. So regarding your second question, it's mainly on these store numbers, opening plan, distributor sentiments, etc. So I mean, for our overall store open logic, we believe that our current model is very sound. Our model lastly, depends on where there are enough users using our products in order to support a brand upon a store in the given area or a district. For our newly open [Indiscernible] stores, we monitor and evaluate the store productivity in combination with other macro and micro factors. For example, if the store productivity after nearly open stores is better than the expected productivity curve, we will allow some new stores to be opened and vice versa. We do have various color label packs in different districts or areas based on the existing store's productivity, in order to micro-manage and witness or manage any cannibalization between existing and new stores. We indeed closely monitor the single-store economic model of our current brand department stores. Thanks very much for your question.

The next question comes from Charlie Chen with China Renaissance. Please go ahead.

Thank you, management, for taking my question. I got two questions here. First of all, I want to ask about the performance of your products in different categories, like the premium products versus the mainstream products which we launched about a quarter ago. So how's that developed so far? And my second question is regarding the retail price. As we observed, some of the competition in certain areas are quite intense. So do you see any retail price softness, or rather volatility in some of the markets? And also, is there any special situation where distributors may do parallel trading, which means they're selling their products at a lower price to -- outside of their authorized areas. Does that situation are -- things happening in your market? Thank you.

Sure. So thank you very much, Charlie. Regarding the first question is it on a product [Indiscernible] We have been providing a diversified product portfolio, with various price points from [Indiscernible] We do see that more and more users have smokers, with different sets of user groups trying to use our products as their harm reduction alternatives. Still, regarding our new products, we do see that there has been positive feedback and contribution from both our users and retailers. Still, we will continuously, cautiously monitor our user behavior and trends, trying to optimize our product mix, while further launching new product lines. The second question is on pricing actually [Indiscernible] having price, and where there is an unauthorized sale by distributors to unauthorized areas. So the first one is on pricing. So we have been closely monitoring the pricing across the value chain, especially the actual selling price and discounts of our products from retailers' point of view. So we indeed initiated a program to monitor the actual selling price of each layer of our value chain in the second quarter of 2021. We do see that most of our retailers, especially [Indiscernible] have been following suggested retail selling price in the actual sales to adult smokers. Regarding any unauthorized sales or distribution to unauthorized areas. We have been implementing effective measures in technology and control. We have a unique QR code system for each of our product lines. If we found any of our distributors or retailers, report any cases that they see unauthorized products being appeared. We could reveal the identity of distributors selling such products and solve the issue accordingly. Thanks very much for your questions.

The next question comes from Stephanie Lam with Haitong International. Please go ahead.

Hi, management. Thank you for taking my questions. I have two questions from my end. My first question is regarding on store opening subsidy. We noticed that some of our peers have offered more store opening subsidies in the past couple of months. May we know what is the management's views on that, as well as all approaches to store opening subsidy. The second question is regarding the raw material cost pressures and gross margin. Given the cost hike of raw materials, may we know if we have split up the wholesale prices to franchisees and distributors in order to pass the cost on? And how should we estimate the trend of the margin going forward? Thank you.

Sure. Thanks very much, Stephanie. The first one is on subsidies. Given our competitive landscape, you do see that our store [Indiscernible] have remained consistent and now subsidies per store have decreased consistently since we have introduced our branded partner stores model back in early 2019. We have been assessing and grants stores of these largely based on the macro environment and single-store economics of our branded partner stores. So, I mean, for the past 2 years, peers have offered far more subsidies to potential store owners driven by their intention to penetrate the market and make a presence. However, these larger subsidies frequently do not translate into the market share growth of their brands. Given the current developments of the industry, we have recently seen our peers start to decrease their subsidies to potential brands [Indiscernible]. In the medium and long term, we believe that store subsidies will be more rational and will become more dependent on the single-store economics of each brand [Indiscernible]. So regarding the second question is on the increase of the raw material and whether it increased our pricing and margins. Though given the macro situation, the price of raw materials, for example, chips, batteries, have been on an upward trend since the beginning of the year. As a result, some of our suppliers have experienced an increase in procurement costs throughout the supply chain. However, so far, we didn't really experience a significant increase in unit cost due to the price of raw materials so far. And therefore, we have not increased the wholesale price of our products being sold to our distributors. But of course, we will closely monitor the latest supply-chain developments, as well as our suppliers' operating issues. Given the cost optimization in each [Indiscernible] of our entire industry value chain. For example, automated production, cost-saving product design. We believe the long-term unique cost of the industry, including ours, would be further optimized. Thanks very much for your question.

The next question comes from [Indiscernible] with CICC. Please go ahead. Q – Jung Hao: Hi. Thanks, management for taking my question. I'm Jung Hao (ph) from CICC. I also have two questions. The first one is, we know that there are many -- there are more and more e-cigarettes in the market. How would the management estimate their future competitive landscape among Chinese e-cigarette brands? And my second question is since many similar vapes [Indiscernible] are eyeing the market. Which can also be [Indiscernible] our devices, like [Indiscernible] What actions would our -- what would they do to solve this problem? That's my two questions. Thank you.

Frankly [Indiscernible] I mean, the first one is on the competitive landscape of China's e-vapor markets. I believe the competitive landscape of the markets will be increasingly complex. Requesting each brand or market participant to put more effort and further innovate in FS such as commercial strategy, product innovation, and efforts in scientific research. We believe that's with our leading position, strong brand equity, expensive retail network, and product innovation capabilities, we can remain or expand our market leadership in the China markets. Regarding the second question, I'm not sure if I hear correctly is on the compatible parts that you have mentioned. I mean, for unauthorized compatible parts, we do see that they pose a greater risk to e-vapor user's health, given that the product quality and safety may not be guaranteed. These compatible parts are also largely sold in illegal retail channels, which may be accessible to underage users. As a brand, we have been collaborating with various partners and parties to prohibit illegal sales of unauthorized, compatible parts and have filed patent claims and lawsuits against brands that may have used our patents or brands without our permission. Commercial-wise, we also have expanded our product portfolio to cater to the diversifying needs of the e-vapor users in China in multiple aspects, including the availability of flavors, price points, and functionality. We still believe that these commercial strategies have been, and will continue to be effective in combating unauthorized compatible cottage that currently exists in the markets. Thank you very much for your questions.

The next question comes from Louise Lee with Bank of America Securities. Please go ahead.

Hi. Thank you, management, for taking my question. I have two questions here. Firstly, I know that we actually set up our electronic cigarette clinical [Indiscernible] several weeks ago. So what is the major [Indiscernible] the potential benefit of this. And secondly, about the regulation on the potential impact. But what will happen if the whole industry is under the regulation on China tobacco? Thank you.

Sure. Thank you very much, Louise. It's nice to have you. For your first question is on the last facts Chao mentioned in the open remarks. Our trial is actually the first e-vapor clinical trial project in China for e-vapor products that have passed both ethical and expert reviews and have been approved for implementation. So we believe that this laboratory and research can showcase our [Indiscernible] of our abilities in scientific research and clinical trials. As a Company, we believe that facts speak louder than words. We hope more and more clinical trials on e-vapor products to be carried out in upcoming years. With increasing fact-based science-based communication across various parties. And more and more adult smokers can use e-vapor products as their harm reduction tobacco alternatives. Regarding the second point on the regulations front. On March 22, the MIIT released the draft rules regarding e-vapor products. As mentioned in the last earnings call, we have already submitted our feedback regarding the proposed revision of the implementation plan. Currently, decimal updates on the regulations and no new implementation details have been rebuilt. These are parts of regulatory measures mentioned in announcements, including the proposal to regulate the operating activities of the e-vapor industry and tackle potential product safety issues of e-vapor products across an advertisement, etc. Thanks very much for the questions.

As there are no further questions now, I would like to turn the call back over to the Company for closing remarks.

Thank you once again, for joining us today. If you have any further questions, please feel free to contact our RLX Technology Investor Relations team through the contact information provided on our website or at TPG Investor Relations. Thanks very much.

This concludes the conference call. You may now disconnect your line. Thank you.