Anthony Wood
Analyst · MoffettNathanson.
Hey, Michael, this is Anthony. Let me start with the question about video ads and competitors, and then Charlie can expand on the rest of your question. So, just -- I would say, first of all, we're the leading TV streaming platform. It's a great position to be in. We get asked about market dynamics a lot. We founded Roku on the belief that all TV, including advertising, is going to be streamed and we're, obviously, seeing that happen. We're well into that transition, but there's still a long way to go. Traditional TV ads in the US, as everyone probably knows, is a $60 billion a year business. It's all going to move to streaming and there's going to be multiple winners. Our platform, obviously, has significant scale, engagement, first-party data, unique ad products. And like we said before, in the US, our scale is approaching half of broadband households, that makes us a tremendously important platform to be involved in for everyone in the ecosystem. Our streaming hours passed 100 billion hours, great milestone for us. The Roku Channel, as Charlie will talk more about, it's a top 10 streaming app on our platform and represents nearly 3% of all TV streaming in September, not just on Roku, but across everywhere, which is comparable to the engagement of apps like Paramount Plus, Peacock, and Max. So, we're in a great position. We're a strong part of the ecosystem. We're executing well. And if I think about a couple of factors that would be impacting the growth of our video ad business specifically, the most important one, which we've mentioned before and continues to be the most important, is just the macro -- well, one is the macro environment, which is impacting everyone right now. And then -- but the second one is just how fast advertisers move from traditional TV to streaming. There's still a lot of dollars that are in the traditional pay TV ecosystem that are all going to move to streaming. And that's a big factor in terms of our growth. And I think as services like -- services that were traditionally ad-free start to add ads, it does have the benefit of creating more interest in advertisers and moving their ads to streaming. So that's a positive benefit for us. And then, I think another thought I have, maybe most people don't think about, is if you think about The Roku Channel, as popular streaming services make the trade-off to add ads, it levels the playing field in viewers' minds with services like The Roku Channel, which are already ad-supported. In other words, in streaming services that don't traditionally have ads as they enter the advertising business, I believe it's going to increase engagement on The Roku Channel. So, those are a few high-level thoughts. And then, Charlie, you want to add your thoughts?