Barbara Rentler
Analyst · the Telsey Advisory Group. Please proceed with your question.
Sure. So on the ladies business, we're obviously -- that's one of our focuses in terms of shifting our assortments, getting more branded, adding more values because the ladies business, as you know, is critical to the entire business. So again, we've learned -- we keep learning as we're going, adding a lot of new vendors, trying different values. And so, that's just going to kind of continue ladies and we're going to adjust as we need to as we go. The value equation, I would -- we've got value in pricing. When we talk value on pricing, I'm most afraid to say it. So our focus in all of it is on the value. The value compared to out the door and other retailers, the value, depending upon what segment I'm in, whether I promotional department store or [indiscernible], we're focused on the value not so much the price. In home, the home business isn't as branded obviously in the outside world as ladies or men's or even kids for example. So in the home business, we're really more focused on specific businesses where it is branded in the outside world. So we want to make sure that we're -- again, we have a good compare when you're comparing against a brand. We'd be able to have a good compare so that we could go in and show again -- show really incredible value to the customer because the value strategy is our market share strategy. I mean, where we're figuring it out and every business is at different points in the process. But what we figuring it out is, it is really driving sales. So we're just going to continue to do it. In terms of absolute pricing, we're not really planning an AUR. We're really planning a value. Now with that, we will have good, better, best brands in the assortment because we don't want to alienate any customers. So we want to make sure we still have a broad assortment of price points, where we have a broad assortment of products in the stores. So we don't want to lose that because that's an important part of the treasure hunt. But in terms of absolute pricing, as Michael said before, we're not planning specific AUR. So really looking at the outside world and comparing that. Recognizing in front of us, we can see now as retailers are reporting their sales and talking about promoting going forward. We'll run through that same drill the merchants do all the time, competitive shop, track outdoor pricing, out-the-door pricing and follow that same path. But it really -- it really is a value strategy. You want her to come in and to feel like she got a really an incredible deal every day of the week. So again, different businesses at different points in the journey, but that's kind of where we are at this moment.