James G. Conroy
Chief Executive Officer
Alright. Now I will try to help clarify both of those because it sounds like maybe I was not crystal clear on either. On the first piece, I think what I said, or at least what I was trying to say is the performance indicators from a customer standpoint are extremely strong. And what I mean by that is the dimensions perhaps are there is 4 of them. 1 is, are you seeing customer capture from new customers? People that have essentially never shopped Ross before. Yes. We are. We are also seeing shoppers that have shopped with us in the past and perhaps have gone away and we have not heard from them in 2 or 3 years. And they have returned. So we have seen that. We have seen an increase year over year versus last year in that group. Then we can measure the frequency of our existing shoppers, and we are seeing them shop more frequently. Then we can see our basket go up so they are all checked. Spending more money. So that is the sort of report card Rounding out that part of your question, the new customers look and feel very similar to our current customers. it is a diversity of age groups, of income levels, of ethnicities, it is kind of a mirror image of the customers that are in the store already. In terms of the initiatives, I suppose that was more of a conceptual response. But if you think of we have got a list, and we can break it into 3 buckets. Merchandising stores and marketing, but there are others too. Right? HR, supply chain. there is a million things going on. And some things we have tried and they have worked, Michael, a few minutes ago, mentioned the test and learn capability that the company has. So there will be something that will say, occasionally, we will say, this is a great idea. Let's just roll it out. Oftentimes, we will say, this is an idea that might work, Let's put it in 200 stores. And that team within this test and learn is essentially a department here. will--of extremely talented smart people will come back 4, 6, 8 weeks later. This is what we are seeing. And if we feel good about the return, we will expand it. If it is a no brainer, we will put it in all stores. If we wanna learn a little bit more, we will expand it to half the chain. So it would be--it would be hard for us to say, go to Store 1.23 thousand. You will see everything. Because every store is a little different. They are different sizes. They are in different types of shopping centers, etcetera. So all the initiatives that we are rolling out kind of behave a little bit differently depending on the store, the store location, the merchandise category that we might be talking about if we are doing something from a merchandising standpoint. So it is it is not it is not easy to say, here's the quote, unquote, new store prototype and has every bell and whistle, and you will see all the new marketing and all the new brands that it is not like that. it is it is a series of things that are all ramping up over time. Okay. Well, that was great color. Thank you so much. Best of luck. You are welcome. Thank you.