Earnings Labs

Rumble Inc. (RUM)

Q3 2022 Earnings Call· Tue, Nov 15, 2022

$7.02

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Transcript

Operator

Operator

Ladies and gentlemen, greetings and welcome to the Rumble Third Quarter Earnings Conference Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Shannon Devine, Investor Relations for Rumble. Please go ahead.

Shannon Devine

Analyst

Thank you, operator. I am here today with Chris Pavlovski, Founder, Chairman and CEO of Rumble; Brandon Alexandroff, our CFO; and Tyler Hughes, our COO. A press release detailing our third quarter results was released today and is available on the Investor Relations section of our Company's website. Before we begin the formal presentation, I'd like to remind everyone that statements made on the call and webcast may include predictions, estimates, or other information that might be considered for forward-looking. All forward-looking statements are made only as of the date of the webcast and should not be considered in conjunction with the cautionary statements in our earnings release and the risk factors included in our filings with the SEC. Future Company updates will be available via press releases and via Company's identified social media channels. I will now turn the call over to Rumble’s, Founder, Chairman, and CEO, Chris Pavlovski.

Chris Pavlovski

Analyst

Thank you, Shannon. As many of you are aware, we recently completed our De-SPAC merging with Cantor Fitzgerald Acquisition Corp. VI or CFVI. I have been an entrepreneur bootstrapping businesses in this space for over 20 years and I'm excited to be speaking with you today as the Chairman and CEO, as well as the Founder of Rumble, the Public Company. I want to begin first with our mission. Rumble is on a mission to protect the free and open Internet to celebrate freedom, to support creative independence and authentic expression, to provide a form for diverse ideas, opinion and debate, to build technology immune to cancel culture, but make no mistake about it, protecting a free and open Internet is not easy. This means hard decisions. It can mean unpopular decisions, decisions that may not follow mainstream thinking, but that's precisely the point. There was a time when we celebrated freedom of expression, which led to amazing moments in our society, women's rights movements, civil rights movements, transformative sciences, the list goes on, but this is at risk of being stripped away from us, stripped away by Big Tech censorship and corporate agendas. Rumble will not stand for this. This is a fight for freedom. The mission is not a sticker on office walls next to slides in free food. This is the DNA of Rumble. This is our focus. This is our opportunity. Looking back at the founding year of Rumble in 2013, the concept preferencing was simple. It was big versus small. At that time, I noticed that YouTube was beginning to give preferences to large creators, influencers, multi-channel networks and brands, while leaving the small crater behind. So I founded Rumble based on the premise of providing small creator the tools and distribution they needed to…

Brandon Alexandroff

Analyst

Thanks, Chris. I'll take you through our financials at a high level before turning the call over to the operator for Q&A. As Chris mentioned, from a topline perspective, we reported quarterly revenues of $11.0 million for Q3 2022. This compares to $2.1 million a year-ago. While we expect revenues to continue to grow, revenue levels for the foreseeable future will remain somewhat unpredictable as we continue to build out our infrastructure and experiment with various monetization levers to support our topline growth. I want to caveat our topline growth by saying that there is still plenty of work ahead of us. As we boost our advertising platform capabilities, we expect our revenues to continue to be a bit unpredictable. This is largely the reason why we as a company do not provide topline revenue guidance and do not intend to provide financial projections of any sort in the near future. While we have expectations internally, we are mindful that as we grow the business and develop different monetization streams, we expect significant variability. Cost of revenues for the quarter were $7.4 million compared to $1.8 million a year-ago. As we grow, we expect our cost of revenues to increase. The year-over-year increase was primarily due to an increase in creator and publisher payments of $4.2 million as a result of higher advertising revenues and an increase in hosting expenses of $1.4 million due to higher consumption and costs associated with the growth in cloud and professional services. Moving through our expenses, G&A for the quarter was $2.5 million compared to $646,000 in the third quarter a year-ago, due to approximately $1 million in staffing-related costs and $1 million in additional administrative expenses consistent with increased costs associated with becoming a public company. We reported R&D expenses of $1.7 million…

Operator

Operator

Thank you. Ladies and gentlemen, at this time, we will be conducting a question-and-answer session. [Operator Instructions] Our first question comes from the line of Thomas Forte from D.A. Davidson. Please go ahead.

Thomas Forte

Analyst

Great. So first, congrats Chris and team on the [de-spacking], very excited that Rumble is now public. I have a couple of questions. You talked about a lot of these during your prepared remarks. So first off, you've done an amazing job building a scaled audience in a very short period of time, so now we're looking at your efforts on monetization. You talked a lot about those efforts in your prepared remarks. So I guess the first question is, when you put together your advertising, e-commerce, your subscriptions, your tipping how are you thinking about essentially building things from scratch, creating new initiatives or leveraging kind of industry best practices? And is there any reason that when the efforts fully mature, your margin on those initiatives will be any different than those of your peers?

Chris Pavlovski

Analyst

Thank you, Tom. This is Chris speaking. So when it comes to the monetization, I think that, our growth in the last quarter kind of speaks for itself and really kind of set things into motion for our team to really focus the monetization. We thought we were going to focus a lot more on growth, but that kind of came to us in the last quarter all kind of just by word-of-mouth. And where we kind of landed up – ended up here with RAC is, we're all kind of familiar with programmatic advertising. But we're not so familiar with the sponsored advertising. And from what we're seeing in Q3, that is an enormous market for us, and it's something that we want to focus very heavily in. We think that there's a lot of ability to scale this and build the sponsored posts with our creator community and give them a marketplace where they can access and be able to do that. And when it comes to comparing that to the competition, I don't believe the competition has anything like it. So I think it's going to be trailblazing a new path to revenue for creators when it comes to sponsored posts. The programmatic part is great. It's great for the creator economy, and it's doing very well as we've launched RAC, but the sponsored post is something that I'm very excited about for 2023. And then obviously when the bottom of the funnel that I speak about is the Locals portion; subscription and tipping, that's out there, but I don't think there's a company that does it as well as Locals. So the combination of Locals at the bottom of the funnel, the sponsored posts, which is very unique to this market and the programmatic should give us a real competitive edge against the competition when it comes to the creator economy. I hope that answers your question.

Thomas Forte

Analyst

Absolutely. All right. And then high level on the cloud computing front, should we think of this as something that's going to mature fast or slower than the ads e-commerce, the subscriptions of the tipping? How on a relative basis might we think about the development of the cloud computing?

Chris Pavlovski

Analyst

So yes, we've made a lot of progress. We've tested a lot of stuff, obviously getting up TRUTH Social was an enormous feat. It demonstrates the capacity, the competence of the team to be able to really throw up private cloud and get that running. And we've made enormous progress and migrating a lot of Rumble onto there and now even Locals. So we're moving on all fronts of that. Obviously the growth that we saw was in the last quarter was significantly more than we anticipated internally. So it really stretches our systems. But we're on pace, and we love the growth because it just pushes us further and we're on pace of what we believe for a late 2023 beta launch of the public cloud for customers. So everything is on track on that front. And if anything, I believe that we're really pushing our systems and really kind of testing our systems in the last quarter, and obviously with the onboarding of TRUTH in a way that, we didn't quite foresee, which is an amazing thing to really set us up for 2023 and building out something real robust, real scalable, and really resilient.

Thomas Forte

Analyst

Great. So as a follow-up to that one, Chris, you talked about in the past about the advantages of building a cloud computing business on essentially a video platform. Can you – for those who may not be familiar with what you said about that, can you repeat your comments? Because I do think it puts you at a real advantage long-term as you build your cloud computing business?

Chris Pavlovski

Analyst

Yes. It is of my belief that when a video company is at an extreme advantage in the cloud business. When you look at Google Cloud, they have YouTube. When you look at Amazon, they bought Twitch and when you really kind of try to understand, why these are helpful to the cloud businesses. A video company pushes extreme amount of bandwidth, an enormous amount of encoding, and it has enormous amount of storage. This creates, obviously a real good vehicle to enter the market. So Rumble being a video company is like the perfect vehicle to enter the cloud market because we're going to have enormous capacity and storage, bandwidth, encoding, processing power, et cetera. And the more that you peer with ISPs, it drives down pricing and you're able to compete in a way that a typical company would not be able to compete. So I believe having Rumble as the consumer vehicle is the real competitive advantage for us to enter this market, along with the fact that the market is really desiring something like Rumble, not just on the video side, but the cloud side. It is super apparent. We can all see it. That same sentiment that you're seeing at the Rumble consumer side, you're seeing with universities, you're seeing with potentially governments, state governments that are really looking for the opportunity to use the cloud that follows the same type of policies that Rumble does.

Thomas Forte

Analyst

Excellent. And last question from me, and thanks again for taking on my questions and congrats on de-spacking. So I've been getting this question a lot and I think it's an interesting one. So what are the implications for Rumble of Elon Musk acquiring Twitter?

Chris Pavlovski

Analyst

I think it's great. It's great for a couple of reasons. The first reason is that, Elon is pushing the same message that that Rumble is pushing. We're all trying to take the internet to a more free and open area. And anybody that does that in this ecosystem and waves that banner is a great thing for Rumble. We're not all alone on an island anymore. We have someone like Elon Musk doing a very similar thing where he is advocating for free speech, and that is a great thing for Rumble. It takes Rumble kind of being in an isolated position to a very open position with another large company in the ecosystem pushing the same thing. And more importantly, why this is great is that our creators now can actually benefit from sharing their content on a platform like Twitter without being censored. If that does happen and he pulls those restrictions, that's only – that should benefit Rumble in a major way by sharing their content there, getting more people to find their channels, having more access to another audience on a different platform to advertise and promote the content that they have. So I'm really excited about it. I think it helped a tremendous amount.

Thomas Forte

Analyst

Excellent. Thank you, Chris.

Chris Pavlovski

Analyst

Thank you, Tom.

Operator

Operator

Thank you. Our next question comes from the line of Jason Helfstein from Oppenheimer. Please go ahead.

Jason Helfstein

Analyst

Hey, guys. How are you? I wanted to expand a bit, appreciate the breakdown of revenue between advertising and sponsorship. I know you're not giving forward-looking guidance, but as we look forward, do we think kind of like that ratio kind of thinking about the $7.6 million versus the $1.3 million, that's kind of like the ratio you would expect as this kind of scale. And then when do you think we can start to begin to see almost like an advertiser testimonial on RAC where you can kind of understand the ROI that you're delivering for advertise? That's the first question. Then I have a follow-up. Thanks.

Brandon Alexandroff

Analyst

Hey Jason, it's Brandon. I'll handle your first part of that and pass it off to Chris. I think it's a little early for us to give any guidance on that. We want to try and build some credibility here, so we can confidently speak more to that. So when we have a higher degree of confidence on how we're going to perform, I think we'll be able to get a better idea of the split. But clearly, we had a very successful quarter from an ad revenue perspective, and we look forward to continuing to focus on that as well as on some of the other items that are in the licensing and other section.

Chris Pavlovski

Analyst

Hey, Jason. This is Chris. It's Chris speaking. I'll answer the second question with response to the advertisers. So one of the unique things about RAC, and I think at this point, probably – people don't really realize it yet, but the entire advertiser base on RAC for the most part is direct response. So all the advertisers that are going in there, they're looking to do an ROI, and our growth is based on direct response type of advertisements. And we believe that the – there's a lot of room to grow when it comes to direct response because all the advertisers putting in there, putting in ads are getting a return on investment pretty immediately. And this is what is extremely exciting to me and also validating on the fact the audience that is on Rumble has tremendous potential and tremendous value. So I just wanted to highlight the fact that the advertisers are for the most part direct response.

Jason Helfstein

Analyst

Thanks. That's helpful color. And now that you guys have a very healthy balance sheet, can you help us think about kind of where the spending goes? I mean, we've obviously seen the content investments and we can kind of try to figure out breaking down the cost of revenue. But as you just think about kind of scaling up, particularly around R&D, sales and marketing, just broadly, how do we think about kind of some of the investments you're going to make over the next 12 to 18 months? Thank you.

Chris Pavlovski

Analyst

This is Chris again. Thanks Jason. So when it comes to the investment for 2023, because we originally thought that we would have to put a lot of the capital to work in terms of growing the company, and we achieved such tremendous growth in Q3, we're now kind of a little more geared towards monetization for 2023 and product. So on the product side, I want to get the product to be really, really good. And we've heard our community very loud and clear on that. So product has become like an enormous part of what we'll be focusing on here this quarter and the next. And then obviously, the other component is going to – we believe the product will drive a lot of growth as we improve on the product. And then two, we really want to get our advertising and monetization at a point where we exceed the competition. We feel like that will give us a real competitive edge on the creator world if we can pay them more than the competition does. And I think that we have a real path to do that based on what we're seeing in 2023. So we're really going to put the gas pedal on RAC and really try to deliver to the creators a better monetization package than anything else out there.

Jason Helfstein

Analyst

Thanks. Appreciate the color.

Chris Pavlovski

Analyst

Thank you, Jason.

Operator

Operator

Ladies and gentlemen, we have reached the end of the question-and-answer session. And I would now like to turn the conference over to Chris Pavlovski, CEO for closing comments.

Chris Pavlovski

Analyst

Thank you to everyone that has joined us today. I look forward to updating everyone on our fourth quarter full-year earnings call next year. Thank you, everyone.

Operator

Operator

Thank you. The conference of Rumble has now concluded. Thank you for your participation. You may now disconnect your lines.