Mike Karanikolas
Analyst · Cowen. Your line is open
Sure. Thanks, Oliver. Mike Karanikolas here. Yes, we feel great about the trends across the business, particularly on the new customer side seeing really strong acceleration there continuing through Q3. And in terms of the customer profile, we are seeing great things so far in terms of those customers and their propensity to continue to purchase. I think over the past year, we’ve expanded the appeal of our brand with new categories we’ve broaden in. But also what’s really exciting to us is as the core of what we’ve always known for has come back in a big way, we see customers gravitating towards those going-out categories in a much bigger way this quarter than they did the previous quarter, really accelerating through the quarter and through early Q2. And traditionally, some of our most sticky new customers have been those customers that have come to us for those key brand elements. So we feel really great about the momentum that we’re seeing there. From an overall inventory perspective, in terms of what we saw during the quarter, there was likely some levels of untapped demand due to our inventory position. We feel like we positioned ourselves really well compared to the broader set, investing heavily in the going-out categories and kind of return to the pre-COVID lifestyle. But even then, we struggled to keep up at times with the demand. So we’re continuing to make improvements there. And again, we feel better than ever about our position as we enter Q3 here. And we think there’s more to build upon there. And then the final question with regards to FORWARD, yes, tremendous momentum on the FORWARD side of the business, just all around. The core FORWARD business itself, we think, is really coming into its own in terms of its position in the marketplace, and that’s renowned in the marketplace, it’s inventory offering. And then you combine that with really successful kind of cross-exposure efforts on Revolve that are still in the early innings. It’s less than 5% overlap. Yet, that – those increases in overlap from the increased exposure we gave FORWARD drove around 30 points of – more than 30 points of growth for the quarter. So we feel great there. Obviously, to support that growth, we have to continue to invest in inventory. We’re continuing to do that in a big way, and we feel great about the trajectory. And then finally, with regards to FORWARD, what we kind of alluded to it in the earlier comments, and it’s too early to share anything official, but we have some really strong marketing components coming up on the FORWARD side that we’re really excited about and we hope we can continue to drive results there.