The Boston Beer Company, Inc. (SAM) Q1 2014 Earnings Report, Transcript and Summary

Good day, ladies and gentlemen and welcome to the Boston Beer Company First Quarter 2014 Earnings Conference Call. At this time, all participants are in a listen-only mode. Later, we’ll conduct a question-and-answer session and instructions will be given at that time. (Operator Instructions) As a reminder, this conference call is being recorded. I’ll now introduce your host for today’s conference, Jim Koch, Founder and Brewer. You may begin.

Thank you, good afternoon and welcome. This is Jim Koch, Founder and Chairman and Brewer, and I’m pleased to be here to kick off the 2014 first quarter earnings call for the Boston Beer Company. Joining the call from Boston Beer are Martin Roper, our CEO and Bill Urich, our CFO. I’ll begin my remarks this afternoon with a few introductory comments, including some highlights of our results, and then hand over the microphone to Martin, who will provide an overview of our business. Martin will then turn the call over to Bill who will focus on the financial details for the first quarter, as well as a review of our outlook for 2014. Immediately following Bill’s comments, we’ll open the line for questions. I’m pleased that the Boston Beer Company achieved record depletions in the quarter and that Samuel Adams Boston Lager, our flagship beer, has continued to grow as we celebrate our 30th anniversary. In the first quarter, we introduced our new spring seasonal, Samuel Adams Cold Snap, and I was excited the Cold Snap was well received by drinkers, retailers, and wholesalers. Late in the first quarter, we had a smooth transition from Cold Snap to our summer seasonal Samuel Adams Summer Ale, now in its 19th year and still one of my favorites. During the quarter, we initiated our national rollout of Samuel Adams Rebel IPA, a West Coast style IPA brewed with hops from the Pacific Northwest. It continues to receive great support from distributors, and on and off-premise retailers. I’m particularly pleased with the early success of Rebel IPA, and we believe that three months into our national launch of Rebel, it is already among the top three selling IPA’s according to off-premise scan data, and we are still building the distribution. We’re happy with the health of our brand portfolio and remain positive about the future of craft beer. I will now pass over to Martin for a more detailed overview of our business.

Thank you, Jim. Good afternoon, everyone. As we stated in our earnings release, some of the information we discussed in the release and that may come up on this call, reflect the company’s or management’s expectations or predictions of the future. Such predictions and the like are forward-looking statements. It is important to note that the company’s actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained in the company’s most recent 10-K. You should also be advised that the company does not undertake to publicly update forward-looking statements, whether as a result of new information, future events or otherwise. In the first quarter, our depletions growth of 34% benefited from strength in our Samuel Adams, Angry Orchard and Twisted Tea brands. The Samuel Adams brand benefited from our 30th anniversary celebration, the rollout of Rebel IPA and the strength of our Seasonal Beers. Our brands also benefited from increased brand support, including increased media spend, expansion of our sales force, and other brand support investments. We are planning continued increases in investments in advertising, promotional, and selling expenses behind existing brands in an attempt to maintain the momentum, as well as an innovation, commensurate with the opportunities and the increased competition that we see. We do not expect that the depletions growth rates we experienced in the first quarter will be maintained for the reminder of the year, as we faced tougher comparables and the first quarter benefit from new product launches is unlikely to be replicated during the balance of 2014. Accordingly, we have not increased our estimated Full year 2014 depletion growth rate. Our supply chain performance improved during the quarter, but still remains below our expectations. The high demand levels, unseasonal weather, and planned shutdowns for maintenance and efficiency improvements caused us to experience higher operational and freight costs than we had originally expected. While our growth continues to challenge us operationally, we have improved our service level to our distributors and decreased our product shortages. Projects at the breweries to add capacity in preparation for peak volumes later this year are starting to be commissioned and we expect most to be fully operational during the second quarter. Compared to this time last year, we will have significantly increased our brewing, packaging and shipping capabilities and our tank capacity at our Pennsylvania Brewery and our Cincinnati Brewery. Given the opportunities that we see, we expect a continued high level of brand investment and capital investment as we pursue growth and innovation. We are prepared to forsake the earnings that maybe lost as a result of these investments in the short-term, as we pursue long-term profitable growth. Based on information in hand, year-to-date depletions through the 16-week ended April 19, 2014 are estimated to be up approximately 33% from the comparable period in 2013. Now, Bill will provide the financial details.

Thank you, Jim and Martin. Good afternoon, everyone. We recorded net income of $8.3 million, or $0.52 per diluted share for the first quarter, representing an increase of $1.4 million, or $0.11 per diluted share from the same period last year. This increase was primarily due to shipment increases, partially offset by increased investments in advertising, promotional, and selling expenses, and the impact of a favorable federal tax – income tax, sorry settlement of $0.06 per diluted share in the first quarter of 2013. Core shipment volume was approximately 835,000 barrels, a 32% increase, compared to the first quarter of 2013. We believe wholesaler inventory levels at March 29, 2014, were at appropriate levels. Inventory at wholesalers participating in the Freshest Beer Program at March 29, 2014, was unchanged in terms of days of inventory on hand when compared to March 30, 2013. We have over 65% of our volume on the Freshest Beer Program and we believe participation in the program could reach between 70% and 75% of our volume by year – end of the year 2014. During our first quarter 2014, gross margin decreased to 49%, compared to 50% in the first quarter of 2013. The margin decrease was a result of product mix effects, increases in brewery processing costs and increases in consumer, program, and incentive costs, which were only partially offset by price increases. We are currently maintaining our Full year gross margin target of between 51% and 53%. First quarter advertising, promotional, and selling expenses were $17.8 million higher than costs incurred in the first quarter of 2013. The increase was primarily a result of increased investments in media advertising, point of sale and local marketing, increased cost for additional sales personnel and commissions, and increased freight to distributors due to higher volumes. General…

Thank you. (Operator Instructions) Our first question comes from Judy Hong our Goldman Sachs. Your line is open. Judy E. Hong – Goldman Sachs & Co.: Hi, everyone.

Hi, Judy.

Hi, Judy.

Hi, Judy. Judy E. Hong – Goldman Sachs & Co.: So my first question is just given very strong depletion performance in Q1 and even into April, just the decision not to really take up depletion guidance for the full year. Martin, you’ve talked about the comparisons getting tougher, but just wanted to better understand what are the drivers behind the potential slowdown that you’re expecting in the back half of the year, and implicit in that guidance, how are you thinking about Rebel’s contribution for the balance of year?

Well, Judy, I think, first of all, let me just note some sort of one-off factors that contributed to the first quarter growth. And I’d start off with the launch of our new spring seasonal, Cold Snap. We had a, as we noticed on the call, strong seasonal performance. We don’t plan any new seasonal launches for the rest of the year. So, we’re not sure that that will maintain its momentum. We certainly launched in the first quarter, our Rebel and as Jim noted, we feel very good about where it is. We still have a number of the sets to be built in the spring set process. so the distribution gains are not final yet, and given its scan data performance maybe we’ll still have some more opportunities to add distribution there. So that’s going to probably flow through the rest of the year. It’s certainly true, is I’m sure, you’d expect, you’re seeing a little bit of cannibalization in the portfolio. So it’s not purely incremental. But we planned it out for the year, based on what we see the current sort of trends to be, and obviously, there is upside and downside from that once the trial period ends. Also in the first quarter, we launched Twisted Lemonade, that launched in the February, March time period that provided a boost to the quarter, and hopefully that will continue. But certainly, if you think about that, the summer volumes are much bigger and so its impact could be bigger, if it's successful, but also the base is bigger. So if it continues at its running rate, it's not going to be as big a contributor. And then, finally, you have Angry Orchard, which, again, it should be apparent from the scan data has had an unbelievable 12…

Okay. Let me take those in two parts. As we look at the first quarter, there are a number of factors going into to our – what I would call our cost issues that we experienced, probably the biggest one is the brewery process costs. Q1 is our slowest quarter, therefore our lowest quarter for brewery absorption costs and fixed costs; we’ve actually added a fair amount of cost to deal with the growth that we’re encompassing. As I note, we have a large number of projects that are being commissioned to come on line in Q2. And I just want to commend our brewery employees for actually achieving the quarter they did, given all the activity that is going on around them. So we have a lot of spending going on at the breweries. It's reasonably fair to say that creates some distractions from a focus on efficiency. And I think it’s also fair to say that we haven’t been able to drive efficiency and continuous improvement in the last 12, 15 months like we had in the prior years and, in fact, even taking a step back. But within the quarter and specifically related to the cold weather caused some very significant energy cost impacts on the breweries, with surcharges for our ability to stay online that were relatively significant relative to our cost structure. I think long-term, we’re very comfortable with the leadership of our breweries and the team we have there. We’re very comfortable that we will come through this. It is certainly very hard to drive efficiencies and at the breweries when you have the spending we have going on on-site and the focus on building capacity. So you will notice that in the capital guidance, we sort of lowered the top end a little…

Yeah, that one is really tough. If the growth is there, then the breweries will operate smoother, and we’ll probably have better operating behavior, but the absorption of the fixed cost of the breweries will be worse. And if the volume is there and we’re running flat out, we won’t run that efficiently, but the fixed cost absorption will be better. So I’m not sure that we’ve actually thought about that too much. And we left our guidance the same; because I think inherently in the first quarter we think there was some significant one-off effects. And frankly the – if the volume is slightly ahead, maybe at the high end of our guidance, we’ll get some benefit on that against the fixed costs. So, again too early to panic after three months on our gross margin projections, I would refer again to my comment about our volume is we tend not to change our projections after three months, and again we’ll probably have a better feel for when we talk to you in July. Judy E. Hong – Goldman Sachs & Co.: Okay, got it. Thank you very much.

And oh I see it. No, yes, that’s it.

Thank you. Our next question comes from Caroline Levy of CLSA. Your line is open. Brian Doyle – CLSA Americas LLC: Hi, this is Brian Doyle stepping in for Caroline. I just had two questions. The first one was on the Rebel IPA rollout. If you could help us out with about how far along just on the distribution side you are, whether that's sort of been specific to any particular – whether there is any regions where you still have more room to go or just maybe in terms of what inning that's in?

Brian, this is Jim. I think it’s not really regional. I think there is a couple of factors, maybe the biggest win right now is, we’re in the midst of a lot of change to our resets. That’s getting implemented in the spring. So some of them have been done, some of them haven’t. But we do get pretty good raft of authorizations for Rebel IPA. And then, additionally, there is just sort of grind it out distribution, both on-premise and off-premise in package stores and in C stores. So I can’t give you a hard and fast number on how much more there is, we’re certainly well over a halfway there, but we’re not 100%. Brian Doyle – CLSA Americas LLC: Great, thanks. And then the other one was on CapEx and I realize it's probably pretty early, but I was wondering if you could help us better understand what your current guidance assumes in terms of where you are capacity-wise at the end of 2014? I know it's dependent on volume growth, but are you thinking you will have any spare capacity at that point or should we think about CapEx being at pretty much the level that it is in 2014 again next year, provided you're still growing volumes?

Yes, it's a great question. We have a better feel for this once we get through the summer for the following reason. Obviously capacity is sort of driven by peak period. Our peak periods haven’t happened yet, and we won’t have a feel for how the breweries behave with that peak, monthly, weekly volume in it. As it relates to my answer to the previous question, we’re not happy with how the breweries are operating from an efficiency throughput perspective in certainly some of the investments we’ve made, but also some of the equipments been there for a while just because of the distraction of the growth in all the other projects. And so, our capacity is a function of both the investments we’ve made, but how well we run it. And if we can make progress on how well we run it, then our capacity goes up. So we certainly have put plans in place and contemplated in the capital that we have is capacity to support the business this year. And if the growth rates are at the lower end of what we talk about and then maybe even lower still next year, we might define next year except for some peak week contracting that we might need to do. Ultimately, we have to decide when the timing should be for the next big leap, we’ve just been through two years of very big leaps in different areas of the brewery. Last year, it was in the packaging side, this year it’s on the tank side and in the ability to produce the liquid, but we have to decide when the next big leap is and that we won’t really – don’t really have to make some firm decisions on much before Q3. So we’ll probably have a better feel for that when we talk to you in October. Brian Doyle – CLSA Americas LLC: Okay, great. But you don't anticipate meeting a new greenfield brewery or anything like that in the next year or so?

Well, now that one goes to growth rates. If we were to maintain first quarter growth rates for another year, then we probably would be talking to you about that. Brian Doyle – CLSA Americas LLC: Got it.

But I’m not sure we’re projecting that growth rate. So I would prefer to say currently no, but we’re always thinking about these options. And I think we have paused to support a range of growth rates that assume a range of different capital solutions and we’re always looking at all of those options, ranging from greenfield to expanding our own breweries to seeing if anyone wants to partner or sell a brewery, we’re always looking at everything. But ultimately what happens will be a function of what’s available and then what timeframe we have to deliver it. Brian Doyle – CLSA Americas LLC: Great. Thanks very much.

Thank you. (Operator Instructions) Our next question comes from Marc Riddick of Williams Capital. Your line is open. Marc F. Riddick – The Williams Capital Group LP: Hi, good evening, everyone.

Hey, Marc.

Hi, Marc. Marc F. Riddick – The Williams Capital Group LP: I wanted to start with the progress on limited edition seasonals. Some of the – like White Christmas and Escape Route. I was wondering if you could sort of give us an update there and how that was received in the marketplace?

Sure. Marc is referring to four beers that we issue on a limited release but not on a continuous basis, but we sell into the market at the start of each season. And I think we started this program about 18 months ago. We’re happy with its contribution to our seasonal program and we will count it within that. We’ve chosen to do it as limited, because it’s a little easier to execute and we’ve also chosen to try and run out. So I think we’re happy with how it’s going. I don’t really know how much we could sell, because we try to run out and try to build on it each year and build some following. And we’re currently for those of you who want to try the beer that's currently out, that's Porch Rocker, our Radler-style beer is out there, and I would encourage you to try it. Marc F. Riddick – The Williams Capital Group LP: Great. Also, I wanted to – I think the last time we spoke, we discussed what's taking place with the stores, with their resets and sort of maybe the trends that we're seeing there and maybe how they've evolved a bit over time. And I was wondering if you could sort of give a little bit of a summary as to what you're seeing so far? I know you mentioned that that's taking place now, but if there are any differences in behavior or any particular trends we should be looking for in their resets?

Great. Let me handle that one. You’ve got a very complex matrix when you are talking about stores, so we’re thinking off-premise. It’s a really complex matrix of store type and then region, because a convenience store in Alabama is a whole different animal than club store in Portland, Oregon. So with that big caveat there, that there are enormous differences across this matrix. In general, I think that we’re seeing continued increases in the shelf space devoted to craft beer. But we may be getting to the point where those increases are going to slow just because there is only a limited amount of space that can be taken out of the mass domestic beers before they start running into out-of-stocks or inadequate package or other SKU variety. And there are some stores where you will go in that you really can’t see a whole lot more space coming out of that into the cooler. And unlikely that the store is going to build new cooler space to take in more craft beers, though that does happen. So I’m starting to see a little bit more warm shelf activity, it’s much easier to make space for craft beer on warm shelves that are already there in the store and carrying something else, but that is less shopped and less desirable space. So bottom line, it’s continuing to increase. There’s still some running room, but it’s pretty visible that it can’t go on forever at this point. Marc F. Riddick – The Williams Capital Group LP: Right. All right, thank you. And one last question for me. You'd mentioned as far as the growth of the advertising and promotional line and I was wondering if you could share a little more detail as to the mix of contribution to that growth? I know that it was up about $17 million or so, but I was wondering if there were any – that were a little more – a greater contributor, if you will to the increase there. Was it a primarily a function of media spend or were we looking more from the standpoint of adding personnel? Thank you.

I’m afraid that we don’t fully understand your question, if you could just reword it, thank you. Marc F. Riddick – The Williams Capital Group LP: Sure. The increase of advertising and promotional selling expenses for the year-over-year increase, I wanted to get a sense of – because you mentioned in the press release that there are several contributors there between the increase of staffing as well as increased media spend, that type of thing. I was wondering if any one of those had a greater contribution than others?

Sure. Well, we've had a number of things going on, and I think the first thing, I would say is our freight cost, which land in that number, are very significantly higher. I know we note that, that’s how we’ve always reported. On the freight side, we have volume effects and we also actually have seen a significant tightening in the availability of carriers to the point where we’ve seen rate increases. So one of the big increases in that number is freight… Marc F. Riddick – The Williams Capital Group LP: Okay.

And beyond that, starting about this time last year, we started adding salespeople, we are currently up around 400. And that’s a pretty significant increase over this time last year. And that’s just commensurate with our view that the real work happens face-to-face with the account and we can influence that with great people, great products, great training. And one of the other big impact is, starting last October, we started advertising Angry Orchard on National TV. That’s a program that’s been running and obviously from the scan data I think appears to have helped Orchard of the cider category. And that was purely incremental over last year. Beyond that we moved sort of big larger promotions to the first quarter, so we’ve moved some local promotion point-of-sale type activity that might otherwise have run in the second quarter that moved to the first quarter, celebrating our 30th anniversary. So that is some of it too. We have not historically broken out all of these different things. Marc F. Riddick – The Williams Capital Group LP: Right.

And frankly, we treat – we make decisions as to what is right for our brands based on what is – we see going on and what the opportunities are, and it’s probably cleaner just to think about it as a big bucket. Marc F. Riddick – The Williams Capital Group LP: Okay, excellent. And last question for me, I promise. I think the capacity in the Q, it said it went up to about – the production went up to about 95% or so of the core brands and you'd mentioned as far as the increases that took place during second quarter. I was wondering if you are looking at that being completed during the back half of the second quarter, going into the third quarter, if there was any particular timeframe that you think that – the main crux of that capacity increase would subside? Thanks.

Okay. The capacity the we have coming online as I alluded to is largely tanks. And they are starting to come online in literally in the next few days, and it’s fair to say that we couldn’t be happier. In fact, those sorts of projects don’t at all just come online at once. We have some projects like one of the projects we have is 24 fermenters in Pennsylvania and we hope to get two online every two or three days, maybe every week. And so it’s going to come on gradually, but basically if we can get those tanks commissioned to stock commissioning over the next – to be active in the next two, three weeks we’re in good shape. Marc F. Riddick – The Williams Capital Group LP: Okay, great. Thank you very much.

Again, I would say we’re in good shape based on what we think the growth is going to be.

Thank you. I’m not showing any further questions in queue. I’d like to turn the call back over to management for any further remarks.

Well, we certainly appreciate everyone attending, hopefully you guys can grab a beer, and we appreciate your interest in the company and support. And we look forward to talking to you in – I think July. Cheers.

Thank you.

Thanks.